Tag "ügyfélélmény"
Race against time
Date: 2024-10-15 11:27:29
With the rise of e-commerce, there are great changes taking place in the freight transport industry, especially for logistics companies. This article is available for reading in Trade magazin 2024/10...
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Supporting the sense of responsibility in players overrides profit expectations!
Date: 2024-07-02 11:35:05
Our magazine sat down for a chat with Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. This article is available for reading in Trade magazin 2024/6-7 – Szerencsejáték Zrt. underwent great...
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Brand reputation could suffer because of falling living standards
Date: 2024-04-22 18:09:41
KPMG’s Global Customer Experience Excellence Research 2023-2024 report has summarised the experiences of more than 81,000 customers in 21 countries. The survey covers around 3,000 brands. This article is available...
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Customer experience is one of the most important competitive advantages according to a survey
Date: 2022-07-01 11:22:59
Customer experience (CX) is now one of the most important competitive advantages for companies, but a significant number of Hungarian companies are still at a disadvantage in this area, the...
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How the customer experience will be a real business benefit
Date: 2021-02-12 11:22:32
Recently, there has been a growing need for company decision-makers to more consciously manage the customer experience (CX), to redesign the relationship with customers. Consumer habits are changing at a...
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For the most personalized customer experience, the SAP Customer Data Platform can be the most powerful toolkit for brands
Date: 2020-10-14 11:22:12
The next-generation SAP Customer Data Platform debuted at a two-day, international, online SAP Customer Experience LIVE conference organized around the topic of customer experience (CX). The new SAP CDP provides...
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Magazine: What an experience!
Date: 2019-11-25 07:41:07
Mastercard has prepared a customer experience study in connection with the Retailer of the Year 2019 award. The company wanted to find out what Hungarian retailers can do to win...
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Changing loyalty programmes in retail
Date: 2019-09-16 12:17:33
On average two thirds of European household participate in some kind of loyalty programme operated by a retailer. There are big differences between the countries, though, as in Belgium every...
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Focus on customer experience: the most innovative traders in the Hungarian market were rewarded
Date: 2019-08-06 13:30:28
With the support of Mastercard, this year’s Merchant of the Year competition was launched to reward innovative commercial solutions that provide the best customer experience. The organizers are expecting the...
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Magazine: Ecommerce Summit 2019: Online shopping is the future
Date: 2019-07-30 07:01:26
Ecommerce Hungary has organised its annual two-day conference, which is now called Hungarian Ecommerce Summit, in Visegrád for the 16th time. Another new idea from the organisers was inviting experts...
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Customer experience is worth more than financial indicators
Date: 2019-07-18 11:07:23
Improving customer experience can become the main driver of business growth – technokrata.hu wrote. According to a global research, companies that prioritize improving customer experience are more successful than companies...
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New offline concepts strengthen customer loyalty
Date: 2019-03-15 15:59:00
According to shopping experience surveys conducted by PSFK, retailers such as Chanel and Cartier have started offering cross-services – just like FMCG retailers do. In one of their New York and...
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Magazine: Winning cards
Date: 2019-01-30 07:35:51
Mastercard was the sponsor of the prize game and the cooking contest. We asked marketing manager Péter Mondovics about the cooperation. How did Mastercard end up ‘on the dinner...
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A report on shopper experience
Date: 2018-03-14 16:50:33
Brian Cantor from Customer Contact Week Digital – with the involvement of industry experts – has prepared the latest report on shopper experience, titled Retail CX. In this Mr Cantor makes...
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The goal is to improve the customer experience
Date: 2017-06-13 09:33:38
HP launched their HP Elite x3 mobile and HP MX12 retail solutions. The goal with both new products is to assist retailers. By using these products they can improve the...
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