For the most personalized customer experience, the SAP Customer Data Platform can be the most powerful toolkit for brands
The next-generation SAP Customer Data Platform debuted at a two-day, international, online SAP Customer Experience LIVE conference organized around the topic of customer experience (CX).
The new SAP CDP provides management of relevant customer interactions across a variety of channels throughout the customer lifecycle, based on real-time data, from marketing through sales to customer service.
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