TrafikTV - Trademagazin

2024 is a year of challenges for the tobacco industry and retail
Date: 2024-03-28 10:06:01

Annual tobacco retail sales are expected to have increased in 2023, even if industry players were facing a number of adverse changes last year. Manufacturers of FMCG products sold in...

Digital Retail Media Workshop 2023 – or a new media channel in the making
Date: 2023-11-08 11:22:23

DigInStore Zrt, which created and operates TrafikTV, the most dynamically developing digital signage advertising network in Hungary, organized its first workshop. TrafikTV offers a solution to further strengthen the effectiveness...

A digitális megoldásoknak a képzelet sem szab határt
Date: 2023-10-11 11:10:33

A digitalizáció és a fenntartható konstrukciók iránti megnövekedett igény összetettebb tervezési és gyártási folyamatokat igényel az eladótéri eszközök gyártóitól. Az innovatív megoldások és technológiák alkalmazása lehetővé teszi az olyan hatékony...

Survival strategies
Date: 2023-04-04 12:37:48

Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...

Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds
Date: 2022-11-14 10:54:28

DigInStore Zrt.’s TrafikTV digital solutions can help companies improve their sales performance in National Tobacco Shops. So far research results from Hungary haven’t proven how much TrafikTV’s cost-efficient solutions can...

First-hand information from market researchers
Date: 2022-06-08 07:29:32

Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...

Tobacco shops pass the thousand billion forint threshold
Date: 2022-04-12 06:40:34

Estimation is that the value of Hungarian tobacco product sales reached HUF 940 billion in 2021 – this constitutes an approximately HUF 100 billion growth. This stunning rise was actually...

Offline and in-store have transformed
Date: 2021-07-05 10:26:50

Due to the pandemic, door, window and floor stickers with health protection information, plus the placement of hand sanitisers or face masks have become part of the in-store decoration. As...

COVID-resistant tobacco industry and retail
Date: 2021-06-29 10:29:38

With limited opening hours, National Tobacco Shops could stay open without interruption during the pandemic. In 2020 the sales revenue of these units grew by 11 percent and reached HUF...

2024 is a year of challenges for the tobacco industry and retail Date: 2024-03-28 10:06:01

Digital Retail Media Workshop 2023 – or a new media channel in the making Date: 2023-11-08 11:22:23

A digitális megoldásoknak a képzelet sem szab határt Date: 2023-10-11 11:10:33

Survival strategies Date: 2023-04-04 12:37:48

Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds Date: 2022-11-14 10:54:28

First-hand information from market researchers Date: 2022-06-08 07:29:32

Tobacco shops pass the thousand billion forint threshold Date: 2022-04-12 06:40:34

Offline and in-store have transformed Date: 2021-07-05 10:26:50

COVID-resistant tobacco industry and retail Date: 2021-06-29 10:29:38