Tag "Trade magazin 2025/6-7"
Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates in promoting community initiatives. Our magazine interviewed project leader Aniko Bogdanyiová. – How does Smurfit Westrock help local communities and what...
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Slowdown on the plant-based meat alternative market – British retailer Tesco rows back
British retailer Tesco is unlikely to meet its 2020 target of increasing sales of plant-based meat substitutes by 300% by the end of 2025. This article is available for reading...
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Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national tobacco shops – the total value of baskets not containing tobacco products – exceeded HUF 187bn. This would put the...
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Ice Cream of Lake Balaton competition
This year marked the twelfth Ice Cream of Lake Balaton competition, which has become a nationally recognised professional event by now. This article is available for reading in Trade magazin...
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NIVEA® Luminous630® Skin Glow Serum 30 ml
The innovative formula promises a uniform complexion, fewer dark spots and finer pores, while also ensuring immediate and long-lasting hydration for the skin. Contact: Beiersdorf Kft. 1126 Budapest, Tartsay Vilmos. u....
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Sweet Palermo® – in search of the perfect pepper
The story of Sweet Palermo® peppers isn’t just one of successful breeding, but also of a network of partners built on a shared commitment to quality. Internationally acclaimed seed breeding...
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A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
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Confectioner Trade Day 2025
On 5 May the Hungarian Confectioners’ Craft Union (MCI) held its traditional spring trade day, which once again provided an excellent opportunity for representatives of the trade to refresh their...
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Smart Organic acquires the LoveRaw brand
Bulgarian company Smart Organic has acquired the British vegan brand LoveRaw, which has become well known for sweets that are free from milk, palm oil and artificial additives. This article...
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Jana Ice Tea Peach Zero
We are proud to present the latest product in the Jana Ice Tea range – Peach Zero. This sugar-free ice tea is made with green tea and natural peach flavours,...
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The age of cybercrime 2025: a new economic reality
The annual global cost of cybercrime could reach USD 14tn by 2028, warns Mastercard’s Cyber Insights 2025 report, which sheds new light on cybercrime: attackers operate in networks, use sophisticated...
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A recuperating market in a changing consumer landscape
At the April meeting of the Trade Marketing Club (TMK), NIQ’s customer success leader Krisztina Holczinger-Zay used recent data to illustrate how brands, private labels and consumers are performing today....
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Radnóti secondary school students learn about plant-based nutrition
NÉGYOSZ launched the Smart Protein programme last November and by now it has reached its next stage: the programme presented the possibilities of plant-based nutrition to students at the ELTE...
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Annual general meeting
In May the Guild of Hungarian Restaurateurs (MVI) held its annual general meeting in VígVarjú restaurant, in the Vigadó building in Budapest. This article is available for reading in Trade...
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FRISS 0,0% pomegranate-sour cherry flavoured, with natural caffeine
Discover a new dimension of refreshment with our alcohol-free, pomegranate-sour cherry flavoured, low-calorie drink boosted with natural caffeine! The 0.5-litre product contains 65mg of natural caffeine and is made with...
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Oatly’s new strategy for boosting demand for plant-based milk in the US
Oatly plans to give new impetus to the plant-based milk market in the United States with a campaign. This article is available for reading in Trade magazin 2025/6-7. The Swedish...
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We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
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Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that had begun in previous years – the nationwide harmonisation of product selection, pricing and promotions. By the end of last...
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Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave the closing presentation at the Day of Promotions conference. He provided a comprehensive overview of the rapid expansion of online...
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Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
This article is available for reading in Trade magazin 2025/6-7. In 2024 the FMCG sector showed modest growth for the second consecutive year, according to Euromonitor International’s “The World Market...
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Simplification of what has already been simplified
László Kovács, president of the Guild of Hungarian Restaurateurs (MVI) requested assistance in a letter on behalf of several trade organisations sent to László Könnyid, CEO of Hungarian Tourism Agency,...
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Burn Orange
Inspired by fire, we have created a special drink with a smooth, refreshing taste that will truly fuel the fire burning inside you. Open a can and enjoy the BURN...
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Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by keeping the usual wallet-friendly prices and high-quality product range. Customer experience and dynamic growth Last year PENNY opened eight new,...
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Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian consumer attitudes have changed and the role of special promotions at the Day of Promotions conference. She told that in...
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Tesco invests in prices, employees and stores
In September 2024 Tesco opened a new store on the shores of Lake Velence for the first time in ten years. This article is available for reading in Trade magazin...
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Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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New flavours, new sizes – Tarka is now even more!
The very popular 125g strawberry and apricot fruit yogurts are now joined by a raspberry flavour. In addition to this, the popular 400g Tarka Greek yogurt is now available in...
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Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year
Last year Lidl celebrated 20 years in Hungary by investing in the future. Our magazine interviewed head of corporate communication Judit Tőzsér. – 2025 was a busy year for Lidl:...
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More chances, less hassle: the recipe of a good promotion
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann was one of the speakers at this year’s Day of Promotions. This article is available for reading in Trade magazin...
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