Tag "Trade magazin 2025/6-7"
AI could be the key to sustainable cost cutting
In recent years economic uncertainty has fundamentally changed the market conditions for retail: high inflation has entailedcost increases across the supply chain, forcing consumers to save and increasing competition. This...
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Retail kept its position in terms of employer attractiveness
Honouring Hungary’s most attractive employers, the Randstad Awards have been presented for the 12th time. This article is available for reading in Trade magazin 2025/6-7. Randstad has interviewed 170,000 employees in...
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Less emission, more control
This article is available for reading in Trade magazin 2025/6-7. On the automatic door and window market, the focus is on energy efficiency and safety. Manufacturers are trying to minimise...
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Clean benefits!
This article is available for reading in Trade magazin 2025/6-7. Szabolcs Fábián, Tork’s HoReCa ambassador in Hungary: “In the field of hygiene products for HoReCa there has been a significant...
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Are digital innovation regulations too strict?
The German Retail Federation (HDE) has called upon the new German government to push for innovation-friendly, pragmatic digital regulation in Brussels, as opposed to what it sees as an opaque...
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For a more professional cocktail experience
As part of POPAI Magyarország’s monthly meetings, in March members of the association and invited guests gathered in Lurdy Ház at the invitation of Coca-Cola HBC. This article is available...
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The first 25 years of KÖZSZÖV
In 2025 the National Association of Public Sector Catering Service Providers (KÖZSZÖV) is celebrating its 25th anniversary. To mark this milestone, the association organised a two-day conference at the METRO...
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ChatGPT becomes more customer-friendly
OpenAI has recently updated the shopping features of ChatGPT to make it easier for consumers to search for, compare and buy products. This article is available for reading in Trade...
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AI vs. deepfake: the battle for digital credibility
Deepfake – fake images, videos and audio recordings generated by AI – is a growing concern in the online space. This article is available for reading in Trade magazin 2025/6-7....
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Where the big brewers are pulling the beer tap
According to the 2024 report by the Association Hungarian Brewers, draught beer sales reached 394,000hl in 2024 – back in 2023 this volume had been 386,000hl. At the same time...
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We are afraid of humanoid robots
Bosch Tech Compass asked more than 1,000 Hungarian adults and found that three out of four people know about humanoid robot technology, but only 16% think it will have a...
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Europe isn’t silent either
Major events for European POS displays were held in Paris (Le Salon Retail Marketing Solutions, 25-27 March) and London (VM&Display Show, 9-10 April). This article is available for reading in...
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As the old joke goes: first melon and then beer?
Although beer consumption has been declining in Hungary in recent years, quality has become important and consumers can choose from a large selection of products. This article is available for...
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Carrefour launches its first AI-based solution in Spain
French retail chain Carrefour has chosen Spain to implement its first AI solution: the virtual assistant called AI.Carrefour is based on Gemini 2.0 technology and will initially support 3,000 employees....
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”I perfer fermented ingredients at the moment”
This time Attila Kolozs from Heinemann, brand ambassador of Suntory talks about his work and plans in our series: “I have been working in hospitality for as long as I...
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Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner of the Hungarian POPAI Awards 2024 competition in the Permanent Installation category – became world champion in two categories at...
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Where the heart of retail is beating
MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025. This article is available for...
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More and more retailers support communicating with AI
According to a recent survey by the German EHI Retail Institute, in the German-speaking world AI use in the communication of retail companies doubled in the last two years. This...
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Waiting strategy – and no real confidence
In a quarterly online presentation by PwC Magyarország partner Gábor Farkas and Ákos Kozák, a economic research director expert of the Equilibrium Institute has revealed: at the beginning of 2025...
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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The Dutch can cook using a virtual chef in the Albert Heijn app
Dutch supermarket chain Albert Heijn has added a new AI kitchen assistant feature to its app. This article is available for reading in Trade magazin 2025/6-7. In the Mijn AH...
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How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due to changing consumption habits in the younger generations: a smaller proportion of potential customers are buying coffee. This article is...
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Innovation and tradition go hand in hand
We asked Ceres Zrt.’s corporate director István Mikos about the company’s developments and export plans for this year, and how respecting traditions is linked to innovation. Last year’s solar panel...
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Slaughter pig prices down, poultry prices up at the beginning of the year
According to AKI slaughter statistics, 170,000 tonnes (live weight) of poultry were slaughtered in Hungary in the first three months of 2025, 5% less than in January-March 2024. This article...
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Time Traveller IPA
ANTL, a special brand from the Dreher Breweries Beer Workshop has been offering creative reinterpretations of classic beer styles since 2021. This article is available for reading in Trade magazin...
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Organic food in mass catering?
The Hungarian Organic Culture Association has launched a petition for organic food to be used in public sector catering, but industry experts say the initiative is currently suffering from several...
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Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
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The number of alternative protein patents is skyrocketing
Innovations related to alternative proteins are developing at a breakneck speed: the latest study by GFI Europe reveals that in 2023 1,191 patents were filed in the fields of plant-based...
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Hotels for sustainability
According to estimates, hotels are responsible for 10% of food waste generated by the retail sector worldwide. This article is available for reading in Trade magazin 2025/6-7. This is why...
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Vegan barbecues will cost more in Germany this year
In Germany the price of vegan grilling products grew by 7% compared to 2024, according to the latest retail analysis by Marktguru. This article is available for reading in Trade...
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