Tag "TikTok"
Amazon partners with TikTok and Pinterest for social selling
Date: 2024-08-13 09:37:32
Amazon has partnered with TikTok and Pinterest to allow users to buy products directly through the social media apps. At the moment, this trial is limited to users in the...
Read more
‘TikTok Shop gears up for launch in Ireland and Spain’
Date: 2024-07-30 09:56:51
TikTok Shop is reportedly set to launch in Ireland and Spain in October, with other European countries following next year. TikTok, the international subsidiary of Chinese company ByteDance, launched TikTok...
Read more
Is orange wine the ‘drink of the summer’?
Date: 2024-07-01 09:13:34
An explosion of posts on TikTok has shown a profound appetite for orange wine with some dubbing it the ‘drink of the summer’. It looks as though Generation Z and...
Read more
Shall we learn to save food on Facebook?
Date: 2024-06-25 11:41:09
According to the latest research by Munch, being a member of the Facebookcommunity with more than 165,000 members significantly increases the motivation for sustainability. This article is available for reading...
Read more
Lidl Hungary’s communication tools continue to expand
Date: 2024-05-30 11:45:39
Lidl Hungary’s communication toolkit continues to expand and at the same time its social media presence, so as of today it is also available on TikTok. The site’s followers can...
Read more
Five global digital consumer trends
Date: 2024-05-10 11:29:11
Euromonitor International’s annual report gives an insight into the trends shaping the changing values of digital consumers and how their behaviour is affecting their purchasing motivations and needs. This article...
Read more
Winner of the Gyermelyi TikTok talent contest announced
Date: 2024-03-26 10:28:19
Gyermelyi has announced the results of this year’s Recipe Roulette influencer talent contest: the winner is Virág Molnár. This article is available for reading in Trade magazin 2024/4 In addition...
Read more
Unilever brings TikTok cleaning trend to Asda in-store shoppers
Date: 2024-01-26 09:02:19
Unilever has tapped TikTok’s community of ‘cleanfluencers’ for an in-store activation with Asda, to promote its household brands. The “disruptive” activation sees interactive digital screens placed at the front of...
Read more
YouTube, TikTok top list of teens’ most used social platforms
Date: 2023-12-14 09:41:05
YouTube ranked as the most widely used (93%) online platform among U.S. teens for the second consecutive year in Pew Research Center’s annual survey of U.S. teens. TikTok ranked second (63%),...
Read more
88% Of Consumers Have Purchased Products Based On Influencer Recommendations
Date: 2023-12-01 09:14:09
A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in the past six months, with...
Read more
TikTok is regulated by the Economic Competition Authority in order to protect children
Date: 2023-11-30 10:56:23
The commitment imposed by the Economic Competition Authority (GVH) for TikTok may also have a global impact. As a result of an investigation by the Hungarian national competition authority, the...
Read more
Social media users are 46% more receptive to online ads
Date: 2023-10-25 09:16:00
Insights platform Kantar has found that frequent users of social media are much more likely to be positively disposed to online advertising compared to the average adult. Notably, among those...
Read more
Global TikTok downloads hit 3-year high, averaging 2.7 million daily
Date: 2023-08-30 09:02:20
TikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for...
Read more
Unilever’s Dove Launches Limited-Edition Smoothie Range
Date: 2023-08-22 09:40:56
Unilever’s personal care brand Dove has unveiled a series of limited-edition smoothies, in partnership with US firm Juice Press, which are ‘inspired by the indulgent ingredients and creamy, nourishing feel...
Read more
KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
Date: 2023-08-18 09:47:35
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying...
Read more
TikTok launches fulfillment services in the UK
Date: 2023-08-14 09:24:49
TikTok started providing logistics services to sellers in the United Kingdom. The company is introducing a program called ‘Fulfilled by TikTok’, or FBT for short. TikTok, the social networking company...
Read more
TikTok partners with Unilever for new global content series
Date: 2023-06-27 09:14:07
Social media platform TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts. As part of the partnership, TikTok will co-create and curate...
Read more
ALDI is also cool on TikTok
Date: 2023-05-19 12:35:17
The number of likes given to ALDI Hungary’s tiktok content by its fans and followers has crossed the magical one million mark in the past few days, thus proving that...
Read more
People now spend more time on TikTok than any other social app
Date: 2023-04-25 09:20:48
Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team,...
Read more
Gen Z shoppers are less agreeable to the opinions of others
Date: 2023-04-14 09:15:53
Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...
Read more
TikTok generates $5.5 million from in-app purchases daily in Q1, 2023
Date: 2023-04-13 09:56:52
TikTok has grown to emerge as a social media cultural phenomenon with increasing popularity, despite the app facing uncertainty over its business operations in other markets. The popularity has seen...
Read more
What strategies do gastro-influencers follow?
Date: 2023-03-30 17:27:37
Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...
Read more
Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick
Date: 2023-03-24 09:53:33
Iconic grocery brands Heinz and Absolut Vodka have partnered to launch a brand new limited edition tomato vodka pasta sauce, inspired by the viral TikTok and Instagram recipes for Pasta...
Read more
This year is all about values: food and drink trends in 2023
Date: 2023-03-09 15:53:45
Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...
Read more
Facebook is the top marketing tool for SMEs
Date: 2023-03-06 15:28:00
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
Read more
Hungarian-owned retail chains: adjustment period after the 54% inflation
Date: 2023-03-03 12:22:55
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
Read more
TikTok Tops For Social Media-Based Shopping, Study Finds
Date: 2023-03-02 09:41:30
Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...
Read more
New trends in social media
Date: 2022-12-16 10:29:49
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
Read more
TikTok starts selling fresh food in the United Kingdom
Date: 2022-09-08 10:02:02
TikTok users can now buy fresh food on the platform from the relevant brand’s TikTok shop page. The social media platform has joined forces with a variety of brands to...
Read more
Millennial, Gen Z shoppers prefer D2C when buying from online international brands
Date: 2022-09-07 10:47:10
When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...
Read more