Tag "szórólap"

Half of shoppers in Austria compile shopping lists based on leaflets

Focus Media Research compared the preferences of Austrians for leaflets with those of German-speaking countries and other parts of Europe Whether it’s the current tense consumer mood due to inflation...

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ALDI reduces the amount of paper used for flyers by 90%: the store chain saves 5,000 tons of paper every year

ALDI Hungary is constantly working to keep the impact of its activities on the environment as low as possible. The weekly 40-48-page flyer of the department store chain, which is...

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REWE takes its promotional leaflets to WhatsApp in Germany

Germany’s REWE Group is moving forward with digitising its marketing activities by distributing promotional leaflets via WhatsApp. This step follows the retailer’s pledge to discontinue the use of printed leaflets by summer...

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Flyers are a global issue

Millions of copies of advertising newspapers are sent to consumers or inboxes every week. More and more advertising material, unread, just piles up in front of blocks, end up in...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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