Synetiq - Trademagazin

Data and intuition
Date: 2022-09-12 10:04:53

Trade Marketing Club (TMK) members met in Panificio il Basilico Restaurant and Bakery in Szentendre on 2 June. Ildikó Kátai, one of the club’s co-founders welcomed participants and introduced the...

Data and intuition
Date: 2022-06-06 15:45:57

At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...

Magazine: Marketing communication of sports events in 2021 – results in emotion generating
Date: 2022-05-17 06:24:40

2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...

Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests
Date: 2022-01-14 06:38:15

In 2020 demand rose sharply for OTC products and at the same time the commercials of pharmaceutical companies switched to a different focus than they had had before, expressing support...

Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials
Date: 2021-07-02 06:16:55

There were creative retail television commercials in 2020 too. Promotion campaigns, family Christmases, Black Friday messages – all of these were featured and the food was fresh, the prices were...

Promotional television commercials from a neuromarketing perspective
Date: 2021-05-17 19:09:34

There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...

Magazine: Emotionally the most effective FMCG commercials in 2020
Date: 2021-05-12 07:22:45

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

There is no such thing as a ‘buy’ button
Date: 2017-08-30 15:24:46

Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...

FMCG and retail commercials from a neuromarketing perspective
Date: 2017-06-01 15:46:57

Synetiq’s neuromarketing team measured more than 1,100 commercials in 2016 with their innovative method, and from these 500 were retail and FMCG ads. The company also kept market expectations and KPIs...

Data and intuition Date: 2022-09-12 10:04:53

Data and intuition Date: 2022-06-06 15:45:57

Magazine: Marketing communication of sports events in 2021 – results in emotion generating Date: 2022-05-17 06:24:40

Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests Date: 2022-01-14 06:38:15

Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials Date: 2021-07-02 06:16:55

Promotional television commercials from a neuromarketing perspective Date: 2021-05-17 19:09:34

Magazine: Emotionally the most effective FMCG commercials in 2020 Date: 2021-05-12 07:22:45

There is no such thing as a ‘buy’ button Date: 2017-08-30 15:24:46

FMCG and retail commercials from a neuromarketing perspective Date: 2017-06-01 15:46:57