Tag "spritz"
How Campari is staking a claim in the low-alcohol market
Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers. With the U.S. drinking rate continuing to...
Read more
Jennifer Lopez launches Delola Spritzes
Hollywood actress, singer and dancer Jennifer Lopez has launched a range of premium spirit-based ready-to-drink (RTD) cocktails named Delola. The RTD cocktails, which are gluten free, low in calories and...
Read more
Faster drink trends
The buzzwords in drink innovation are free from allergens and sugar, low-calorie, low- or no-alcohol, organic, functional and local. Some of this year’s top trends are the following: • the...
Read more