sör - Trademagazin

Brands incentivize people to get vaccinated in the U.S.
Date: 2021-04-23 11:05:05

Budweiser is among the brands that are giving away free products to support vaccine awareness and incentivize people to get vaccinated. More than half of adults in the U.S. have received...

Molson Coors Beverage Company unveils new corporate logo and identity
Date: 2021-04-23 09:16:55

Molson Coors Beverage Company today unveiled its new corporate identity, a modern and contemporary look designed to balance the heritage of the Molson and Coors names while signaling the company’s...

Last year, brewing and consumption fell in the Czech Republic
Date: 2021-04-20 11:20:37

Year-on-year, the volume of beer brewed in the Czech Republic fell by 6.9 percent to 20.1 million hectoliters last year – the Czech Brewing Association announced in Prague on Tuesday....

Borsodi Brewery sold less beer, but retained its employees last year
Date: 2021-04-19 10:35:59

Although the results of the Borsod iBrewery fell short, compared to the extremely successful previous, year, it was able to retain all the company’s employees despite the challenges caused by...

After the weak first quarter, the Beer Association is confident in the recovery of the domestic beer industry
Date: 2021-04-16 11:56:09

The Hungarian beer industry closed a weak first quarter, but the largest producers are confident that the turnover will pick up for the rest of the year, said Sándor Kántor...

Borsodi launches its Borsodi Tropical Ale
Date: 2021-04-14 08:45:02

Borsodi Brewery is about to launch a special limited edition Ale. This is Borsodi tropical ale with a combination of mango, guava and maracuja flavours will be available from the...

Heineken Hungária is the first PET bottle-free large-scale beer producer
Date: 2021-04-09 11:20:46

Heineken Hungária was the first of the large-scale breweries to withdraw PET bottle products from its portfolio in the name of sustainability. As an environmentally conscious company, this year it...

Molson Coors launches first organic beer, Coors Pure
Date: 2021-04-08 11:04:59

On 7. April, National Beer Day Molson Coors launched its first USDA-certified organic beer, Coors Pure available nationwide. Campaign catered to runners. Published on Business Wire 7. Sept. Chicago, the...

Scream and ski from Budweiser
Date: 2021-04-06 11:11:58

Budweiser is promoting this month’s rollout of its first Utah-themed beer. As part of its “The Beer Utah Swears By” effort, the brewer is giving people a chance to win...

Budweiser pitches pop-up stadium experiences for MLB’s Opening Day
Date: 2021-03-30 11:20:19

April 1 is the opening day of MLB in the United States. Because baseball matches can also go to a limited audience, Budweiser compensates fans with events, sweepstakes, and social...

Kőbányai innovates with citrus flavors
Date: 2021-03-25 11:24:10

Kőbányai, known until now only in the form of a clear lager, comes as a surprise to the lovers of flavored beers: the Hungarian beer market legend launches a grapefruit-flavored...

Self-pour beer and wine kiosk planned for Illinois mall
Date: 2021-03-18 08:30:25

A Tapville Social store will serve wine and beer using self-pour dispensers in the Fox Valley Mall in Aurora, Illinois, later this month, as the city council has approved a...

Heineken strengthens further in trade with Positive Adamsky
Date: 2021-03-04 11:24:09

Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...

(HU) Soproni Óvatos Duhaj Hoplager
Date: 2021-02-17 15:11:58

Hoplager is a bottom-fermented beer type – hops are added to the cold beer, so they give not only bitterness to it but also a rich hop aroma. In comparison...

The winner of the 2nd Sopron Brewing Competition, the Óvatos Duhaj Hoplager has arrived
Date: 2021-02-16 11:30:15

The creation of Cserjés László, brewer will appeare in stores these days as the newest member of Soproni Óvatos Duhaj beer specialties. Soproni announced the competition to promote home brewing,...

The Borsodi Brewery expands its offer with Hard Seltzer
Date: 2021-02-16 11:27:16

As a key player in the region’s beer market, the Molson Coors Group is among the first to introduce the new alcohol product, hard seltzer, in all Central and South-Eastern...

Archaeologists have found a five-thousand-year-old brewery in Egypt
Date: 2021-02-15 11:02:14

American and Egyptian archaeologists have found the world’s oldest known brewery in a well-known Egyptian excavation area – telex wrote. According to experts, the brewery was established in the time...

Beer Association: producer turnover decreased by 7.5 percent in last year
Date: 2021-02-12 11:55:17

Last year, the total turnover of the five largest domestic breweries (Borsodi, Dreher, Heineken, Carlsberg and Pécs) decreased by 7.5 percent to 6.177 million hectoliters, and domestic sales fell even...

Cooler Canon is the Coolest Innovation Ever VIDEO
Date: 2021-02-09 08:10:10

Check out the Cooler Canon, the brightest star of any gatherings. One click and the beer can flies right into your hand...

Dreher is launching an online Valentine’s Day campaign
Date: 2021-02-08 11:22:07

Dreher Gold’s February online campaign aims to show you don’t necessarily have to stick to classic greetings, there are other ways to express yourself. Thanks to Dreher Gold’s unique digital...

Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category
Date: 2021-02-03 11:21:38

Coming straight from the United States comes the latest trend in alcoholic beverages, hard seltzer – a translucent carbonated alcoholic beverage, typically with a hint of fruit flavoring, where the...

A pandemic-ridden beer market
Date: 2021-01-25 14:25:22

The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...

C&C Group and Innis & Gunn enter into long-term partnership
Date: 2021-01-25 14:05:35

C&C Group has started a long-term partnership with Edinburgh-based beer brand Innis & Gunn, for selling and distributing the latter’s award-winning range of beers in the UK and Ireland. C&C...

Budweiser skips Super Bowl this year
Date: 2021-01-25 10:46:15

Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...

The Hungarian government will pay half of Heineken’s investment
Date: 2021-01-12 11:28:15

Half of Heineken’s generous half-billion-dollar investment is paid for by the government, in return that the Dutch company protects 456 jobs and buys raw materials from mostly Hungarian suppliers –...

The turnover of draft beers fell
Date: 2020-12-13 11:42:07

The coronavirus pandemic affected the largest breweries badly, but small-scale craft breweries could even grow if they adapted in time – penzcentrum.hu wrote. With the elimination of pubs, the emphasis...

New brand manager at Dreher
Date: 2020-12-03 11:29:21

Dreher Sörgyárak Zrt. has certified a new specialist for the factory’s leading brand. As Senior Brand Manager, Presits Lívia will be responsible for the full communication of all of Dreher’s...

Italy’s Birra Perroni Introduces Returnable Beer Bottles
Date: 2020-12-03 08:50:16

Italian brewer Birra Perroni has introduced returnable beer bottles in a bid to reduce its environmental impact. Presenting the novelty, the brewery highlighted that 90% of Italians are sensitive to environmental issues...

Carlsberg buys German brewery Wernesgrüner
Date: 2020-11-01 14:18:43

Carlsberg Group has announced that it agreed with Bitburger Braugruppe to acquire the Wernesgrüner Brewery. This deal also includes the Wernesgrüner brand in the Vogtland region of Saxony. The step is going...

(HU) Sörszövetség: csökkent a sörfogyasztás a harmadik negyedévben is
Date: 2020-10-27 11:50:17

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Brands incentivize people to get vaccinated in the U.S. Date: 2021-04-23 11:05:05

Molson Coors Beverage Company unveils new corporate logo and identity Date: 2021-04-23 09:16:55

Last year, brewing and consumption fell in the Czech Republic Date: 2021-04-20 11:20:37

Borsodi Brewery sold less beer, but retained its employees last year Date: 2021-04-19 10:35:59

After the weak first quarter, the Beer Association is confident in the recovery of the domestic beer industry Date: 2021-04-16 11:56:09

Borsodi launches its Borsodi Tropical Ale Date: 2021-04-14 08:45:02

Heineken Hungária is the first PET bottle-free large-scale beer producer Date: 2021-04-09 11:20:46

Molson Coors launches first organic beer, Coors Pure Date: 2021-04-08 11:04:59

Scream and ski from Budweiser Date: 2021-04-06 11:11:58

Budweiser pitches pop-up stadium experiences for MLB’s Opening Day Date: 2021-03-30 11:20:19

Kőbányai innovates with citrus flavors Date: 2021-03-25 11:24:10

Self-pour beer and wine kiosk planned for Illinois mall Date: 2021-03-18 08:30:25

Heineken strengthens further in trade with Positive Adamsky Date: 2021-03-04 11:24:09

(HU) Soproni Óvatos Duhaj Hoplager Date: 2021-02-17 15:11:58

The winner of the 2nd Sopron Brewing Competition, the Óvatos Duhaj Hoplager has arrived Date: 2021-02-16 11:30:15

The Borsodi Brewery expands its offer with Hard Seltzer Date: 2021-02-16 11:27:16

Archaeologists have found a five-thousand-year-old brewery in Egypt Date: 2021-02-15 11:02:14

Beer Association: producer turnover decreased by 7.5 percent in last year Date: 2021-02-12 11:55:17

Cooler Canon is the Coolest Innovation Ever VIDEO Date: 2021-02-09 08:10:10

Dreher is launching an online Valentine’s Day campaign Date: 2021-02-08 11:22:07

Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category Date: 2021-02-03 11:21:38

A pandemic-ridden beer market Date: 2021-01-25 14:25:22

C&C Group and Innis & Gunn enter into long-term partnership Date: 2021-01-25 14:05:35

Budweiser skips Super Bowl this year Date: 2021-01-25 10:46:15

The Hungarian government will pay half of Heineken’s investment Date: 2021-01-12 11:28:15

The turnover of draft beers fell Date: 2020-12-13 11:42:07

New brand manager at Dreher Date: 2020-12-03 11:29:21

Italy’s Birra Perroni Introduces Returnable Beer Bottles Date: 2020-12-03 08:50:16

Carlsberg buys German brewery Wernesgrüner Date: 2020-11-01 14:18:43

(HU) Sörszövetség: csökkent a sörfogyasztás a harmadik negyedévben is Date: 2020-10-27 11:50:17