Tag "sör"
Czech breweries brewed 20.9 million hectoliters of beer last year
Last year, Czech breweries brewed 20.9 million hectoliters of beer, which is 4.2 percent more than in 2023, the Czech Breweries Association said in Prague on Wednesday. According to the...
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International Home Brewers Competition on Saturday in Főzdepark
Free programs, brewery tours and the best homebrews from nine countries await those interested in the International Homebrew Competition in Budapest’s Főzdepark on Saturday from noon. According to a statement...
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Heineken launches campaign for offline meetings
More than half of adults feel overwhelmed by their presence on social media platforms, according to a new study by Heineken. The world-famous beer brand’s new advertising campaign draws attention...
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Festivals tempt with cheap beer: the goal is to keep young people
This summer, several major Hungarian music festivals are countering inflation by slashing beer prices—because affordability is key when it comes to Generation Z. In 2025, Hungarian music festival organizers are...
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Polish beer production shifts towards non-alcoholic products
Polish beer production is shifting towards non-alcoholic beers due to declining alcohol consumption trends, the conservative Polish weekly Do Rzeczy reported, citing a report by the Polish Brewery Employers’ Association....
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Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer for health reasons, for taste or simply for the freedom of choice. The segment has become an economic success factor...
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Alcohol-free era change: challenges and opportunities in the global beer industry
The European beer industry is facing geopolitical obstacles and new consumer trends, according to an analysis by Index, which examines the current challenges and opportunities in the beer sector. European...
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May 17th is a holiday for lovers of Hungarian small-brew beers
On Saturday, May 17, Hungarian small breweries will once again open their doors to the public as part of a nationwide program. This year, Open Brewery Day will once again...
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(HU) Megújuló energiával készített alkoholmentes sört a Carlsberg Svédországban
Carlsberg Sweden has launched a limited-edition, alcohol-free beer that is produced and distributed using 100% renewable energy. Carlsberg has expanded its partnership with freight technology company Einride for the ‘Electric...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Radler Reboost Sour cherry-flavour Isotonic drink, BIO Pécsi Premium Lager
Radler Reboost is an isotonic, sour cherry drink, a blend of non-alcoholic beer and sour cherry-flavoured carbonated soft drink, enriched with vitamins and minerals. BIO Pécsi Premium Lager is made...
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Auchan celebrates St. Patrick’s Day with discounted Irish beers
Domestic beer consumption has shifted towards quality instead of quantity, say Auchan beverage experts. Based on market trends, premium and super premium category beers are developing above average, but products...
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Dreher launches beer season with a new communication platform
The Dreher brand has received a new visual identity, packaging and communication platform. The 360-degree campaign, which launches today, celebrates the “positivity within us” as well as everyday characters who...
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Beer Association: beer consumption in Hungary increased again last year
After a 10 percent decrease in turnover in 2023, reminiscent of the Covid epidemic, the domestic turnover of the five largest Hungarian beer producers increased by 2.8 percent in 2024,...
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The Czech Republic exported a record amount of beer last year
Czech breweries exported a record 6.13 million hectoliters of beer last year, the Czech Statistical Office announced in Prague on Friday. The largest volumes of Czech beer were consumed in...
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Czech beer culture added to the list of Czech intangible heritage
Czech beer culture has been added to the list of Czech intangible cultural heritage, Czech Culture Minister Martin Baxa, whose ministry initiated the move, announced in Prague on Thursday. “The...
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Heineken Contributes Close To €5bn To Spanish Economy
Heineken contributed €4.84 billion to the Spanish economy in 2023, equating to 0.3% of the national GDP, a new report prepared by PwC for Heineken España has found – ESM...
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Czech breweries do not ship to Russia
Czech breweries do not ship beer to Russia; most of them stopped exporting to Russia in the spring of 2022, shortly after the Russian attack on Ukraine, the CTK news...
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Will 2025 be the year of Hungarian beer tourism?
Bakancslista 2025 – National Brewery Tour Map will guide you to 18 Hungarian small breweries, with which you can visit the breweries included in it for free next year. In...
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Bucket List 2025: National Brewery Tour – beer lovers are invited to a free beer tasting
The Bucket List 2025 map is an interactive guide, operating similarly to a scratch card. At each brewery visit, participants scratch off a section on their map, revealing a free...
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Donald Trump’s planned tariffs pose challenges for the US alcohol industry
US presidential candidate Donald Trump has proposed a 25% tariff on products from Canada and Mexico, which could have a major impact on the US alcohol industry. The proposed measure...
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Beer consumption is decreasing in Germany and Europe
German beer culture is known around the world, but even during this year’s European football championship, it was not possible to boost consumption. German beer sales show a significant decline,...
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Anheuser-Busch InBev and Carlsberg are facing challenges due to weak quarterly results
The world’s top brewers, Anheuser-Busch InBev (AB InBev) and Carlsberg, reported weak third-quarter results that fell short of expectations. Soft consumer demand, especially in China, has had a significant impact...
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Diageo gives Guinness 0.0 a €30m boost
Drinks giant Diageo has declared its commitment to almost double the St. James’s Gate site’s production of Guinness 0.0 to 176 million pints per year. The Guinness owner has announced...
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One hundred percent Guinness, zero percent alcohol
Dry November starts with a surprise again, as Guinness 0.0 is also available in Borsodi Sörgyár from November. The dry stout with a balanced taste and a unique dark color...
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“Drink inflation” in Great Britain: they would tempt beer consumers with a lower alcohol content
In Great Britain, the radical reduction of the alcohol content of Grolsch beer is another step in the cost-cutting measures of beer producers. The brand with Dutch roots, owned by...
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Mahou San Miguel plans to double sales in continental Europe
Through the investment, spanning from 2023 to 2027, the company is aiming to double its sales volume in the region. Spanish company Mahou San Miguel is looking to expand its...
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Prague has banned organized night beer tours for tourists
Pub crawls organized by tourists have been banned by the Prague municipality. The measure, which will come into effect immediately after publication in the official gazette, was initiated by the...
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Change of ownership at Csíki Sör
Slovakian Hungarian billionaire Oszkár Világi and his business partner Jan Sabol have acquired two of András Lénárd’s companies, and it seems that the Tiltott Csíki Beer production company may soon...
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