Tag "sör"
Hungary’s only winter beer festival returns with unlimited beer tasting
One of the most special events in the Hungarian winter program is returning in February. The Indoor Beer Festival is being held for the ninth time, and this year it...
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AB InBev invests in Michelob Ultra production in US
When the brewer filed its third-quarter financial results in October, it described Michelob Ultra as “now the number-one brand in the industry”. Anheuser-Busch InBev is planning to increase production of...
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The first Eastern European non-alcoholic beer turns 50
Half a century ago, in 1975, the first non-alcoholic beer, Pitó, was brewed in Czechoslovakia, which was considered a pioneer not only in the Eastern Bloc, but also only the...
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Dreher Breweries strengthens with three new senior managers
Áron Berkes joined the management of Dreher Breweries as HR Director, Bartek Grzęda as CFO, and András Rácz as Integrated Supply Chain Director to continue the implementation of the corporate...
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In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming
The demand for premium gastronomic experiences is growing spectacularly in Hungary, and the 9th Indoor Beer Festival is building on this trend, which awaits visitors in the elegant spaces of...
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Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice note monologues into real-life chats over a pint with friends. The technology, which is part of a...
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A special Christmas attraction in the Balaton Uplands: a barrel tree stood at the Stari brewery
The oldest small-scale brewery in the Balaton Uplands, the 33-year-old Stari Brewery, is celebrating its “entry into the age of Christ” in a truly unique way this year. The Tapolca...
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How to get free beers at the trendiest places in Budapest
Budapest’s beer bars with special offers show their most exciting faces to the owners of the new Bakancslista beer travel card. With the publication, you can visit ten different restaurants...
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Historic investment at Dreher: new fermentation tanks will be placed deep in the quarry
The underground passages of a 13th-century limestone quarry beneath Dreher’s historic brewery in Kőbánya have been reinforced, preparing the area for the construction of new production units. In the first...
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Borsodi’s winter beer specialties create an Advent atmosphere
Christmas and New Year’s Eve will once again offer special experiences, with Borsodi Brewery’s seasonal mulled beers returning to the festive festivities. In addition to the mulled Belle-Vue Kriek, a...
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Health-conscious consumers and comprehensive waste recycling – this is how Borsodi Brewery is shaping the market
The demand for health-conscious choices is growing in the beer market, especially among young adults, Ildikó Ofella, supply chain director of Borsodi Brewery, told Agrárszektor. Some of the company’s portfolio...
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Carlsberg’s Rice-Sized Beer Bottle Packs A Responsible Punch
Danish brewer Carlsberg has developed what it claims to be the world’s smallest beer bottle, in collaboration with Swedish research institute RISE, the company Glaskomponent, and a miniature artist. Carlsberg...
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AB InBev in talks to replace Heineken as UEFA beer partner
Heineken has been UEFA’s beer sponsor for its array of European club soccer competitions since the early 1990s. AB InBev is in negotiations to become a global partner for the...
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Anheuser-Busch Bud Returns to Germany to Celebrate Its 150th Anniversary
Nearly 150 years after its creation in the United States, Anheuser-Busch Bud is making a comeback in Germany. AB InBev announced the relaunch of the iconic lager as a tribute...
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Molson Coors to cut 400 corporate jobs as it positions itself ‘beyond beer’
The Miller Lite owner is reducing its salaried workforce by 9%, with new CEO Rahul Goyal saying the brewer needs to transform “even faster.” Cans of Coors beer are displayed...
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Cyberattack paralyzes Asahi’s production – rivals move immediately
Japan’s Asahi Group, one of the world’s largest beer producers, has been completely shut down for a week. The cyberattack has disrupted order processing, shipping and customer service, sending the...
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Oktoberfest 2025 in the legendary “capital” of Hungarian beer culture
The European Commission launched a public consultation on its proposal for a regulation on the modernisation of animal welfare rules on 30 September. The platform will be open to public...
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A full circle
The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...
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A collaboration fit for the big screen kicks off a new chapter in the life of the premium French beer brand
1664 announces its new international ambassador worldwide: acclaimed actor and cultural icon Robert Pattinson joins the brand as the face of the brand. The partnership will focus on a global...
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Radeberger Group to distribute Estrella in Germany next year
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns. The Radeberger Group is to become the exclusive sales, distribution and marketing...
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Haggenmacher brewery reopens after 100 years
After more than seventy years, the historic Haggenmacher beer brand is coming back to life in Budafok. The brewery’s reopening will be celebrated with a three-day festival in the former...
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Oktoberfest kicks off in Munich with crowds and high prices
The world’s largest beer festival, Oktoberfest in Munich, began on September 20 and will last until October 5. Organizers expect more than 6.5 million visitors to the festival, which is...
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The Kraft Beer Festival starts on Thursday in the Dürer Garden
The Kraft Beer Festival starts on Thursday in the Dürer Garden, where you can meet the actors of the domestic and regional craft scene for four days. More than 25...
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The team is back together: Borsodi is once again the official beer of the Hungarian men’s national football team
The Hungarian Football Association and Borsodi Brewery have signed a long-term cooperation agreement. Following the agreement related to last year’s European Football Championship, the company will be the sponsor of...
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The Downtown Beer Festival has begun
Visitors can taste more than two hundred and fifty types of beer specialties from thirty domestic and international breweries at the Downtown Beer Festival on Szabadság Square from Tuesday to...
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More than 250 types of beer and 30 breweries at the 9th Downtown Beer Festival
On September 2, 2025, one of the country’s largest outdoor beer tastings, the 9th Inner City Beer Festival, began. At the event held on Szabadság Square in Budapest, visitors can...
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A new era in brewing: from rice to mushrooms – the sustainable beer specialties of the future
Brewing and drinking beer is one of the oldest customs of mankind: the first drinks were made thousands of years before our era, and we have been continuously perfecting the...
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Stabilizing premium segment, strengthening non-alcoholic offer – this is how the EU and domestic beer market developed in 2024
In 2024, the European Union Member States produced a total of 34.7 billion liters of beer, of which 32.7 billion liters contained more than 0.5% alcohol, while nearly 2 billion...
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The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low in the first half of 2025: according to the latest figures from the German statistics office (Destatis), turnover fell by...
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Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption significantly declined in the first half of this year. While the overall beer market shows a modest dynamic, certain product...
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