Tag "sör"
Power in craft beer
Has the beer revolution run out of steam or has its expansion period simply come to an end? Craft beer production in the US declined by 4% in 2024 and...
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Heineken To Cut Up To 6,000 Jobs As Beer Demand Falters
Heineken said it would cut up to 6,000 jobs from its global workforce and set lower expectations for profit growth in 2026 than a year earlier, as the Dutch brewer...
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The government has signed a strategic cooperation agreement with Dreher
The government has concluded its 103rd strategic cooperation agreement, this time with Dreher Breweries Zrt., which will raise beer production in Kőbánya to a new level within the framework of...
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Carlsberg exits Tibet joint venture
Fellow brewer Tibet Development will hold full ownership of the Lhasa Brewery once the deal is completed. Carlsberg has reached an agreement to offload its stake in its Tibet-based Lhasa...
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Carlsberg Unveils New Tuborg Look Across Europe And Asia
Carlsberg Group has unveiled a fresh look for Tuborg as it aims to strengthen the brand’s image and boost market share in key regions. The new design will be launched...
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Hungary’s only winter beer festival returns with unlimited beer tasting
One of the most special events in the Hungarian winter program is returning in February. The Indoor Beer Festival is being held for the ninth time, and this year it...
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AB InBev invests in Michelob Ultra production in US
When the brewer filed its third-quarter financial results in October, it described Michelob Ultra as “now the number-one brand in the industry”. Anheuser-Busch InBev is planning to increase production of...
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The first Eastern European non-alcoholic beer turns 50
Half a century ago, in 1975, the first non-alcoholic beer, Pitó, was brewed in Czechoslovakia, which was considered a pioneer not only in the Eastern Bloc, but also only the...
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Dreher Breweries strengthens with three new senior managers
Áron Berkes joined the management of Dreher Breweries as HR Director, Bartek Grzęda as CFO, and András Rácz as Integrated Supply Chain Director to continue the implementation of the corporate...
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In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming
The demand for premium gastronomic experiences is growing spectacularly in Hungary, and the 9th Indoor Beer Festival is building on this trend, which awaits visitors in the elegant spaces of...
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Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice note monologues into real-life chats over a pint with friends. The technology, which is part of a...
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A special Christmas attraction in the Balaton Uplands: a barrel tree stood at the Stari brewery
The oldest small-scale brewery in the Balaton Uplands, the 33-year-old Stari Brewery, is celebrating its “entry into the age of Christ” in a truly unique way this year. The Tapolca...
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How to get free beers at the trendiest places in Budapest
Budapest’s beer bars with special offers show their most exciting faces to the owners of the new Bakancslista beer travel card. With the publication, you can visit ten different restaurants...
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Historic investment at Dreher: new fermentation tanks will be placed deep in the quarry
The underground passages of a 13th-century limestone quarry beneath Dreher’s historic brewery in Kőbánya have been reinforced, preparing the area for the construction of new production units. In the first...
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Borsodi’s winter beer specialties create an Advent atmosphere
Christmas and New Year’s Eve will once again offer special experiences, with Borsodi Brewery’s seasonal mulled beers returning to the festive festivities. In addition to the mulled Belle-Vue Kriek, a...
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Health-conscious consumers and comprehensive waste recycling – this is how Borsodi Brewery is shaping the market
The demand for health-conscious choices is growing in the beer market, especially among young adults, Ildikó Ofella, supply chain director of Borsodi Brewery, told Agrárszektor. Some of the company’s portfolio...
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Carlsberg’s Rice-Sized Beer Bottle Packs A Responsible Punch
Danish brewer Carlsberg has developed what it claims to be the world’s smallest beer bottle, in collaboration with Swedish research institute RISE, the company Glaskomponent, and a miniature artist. Carlsberg...
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AB InBev in talks to replace Heineken as UEFA beer partner
Heineken has been UEFA’s beer sponsor for its array of European club soccer competitions since the early 1990s. AB InBev is in negotiations to become a global partner for the...
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Anheuser-Busch Bud Returns to Germany to Celebrate Its 150th Anniversary
Nearly 150 years after its creation in the United States, Anheuser-Busch Bud is making a comeback in Germany. AB InBev announced the relaunch of the iconic lager as a tribute...
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Molson Coors to cut 400 corporate jobs as it positions itself ‘beyond beer’
The Miller Lite owner is reducing its salaried workforce by 9%, with new CEO Rahul Goyal saying the brewer needs to transform “even faster.” Cans of Coors beer are displayed...
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Cyberattack paralyzes Asahi’s production – rivals move immediately
Japan’s Asahi Group, one of the world’s largest beer producers, has been completely shut down for a week. The cyberattack has disrupted order processing, shipping and customer service, sending the...
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Oktoberfest 2025 in the legendary “capital” of Hungarian beer culture
The European Commission launched a public consultation on its proposal for a regulation on the modernisation of animal welfare rules on 30 September. The platform will be open to public...
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A full circle
The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...
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A collaboration fit for the big screen kicks off a new chapter in the life of the premium French beer brand
1664 announces its new international ambassador worldwide: acclaimed actor and cultural icon Robert Pattinson joins the brand as the face of the brand. The partnership will focus on a global...
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Radeberger Group to distribute Estrella in Germany next year
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns. The Radeberger Group is to become the exclusive sales, distribution and marketing...
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Haggenmacher brewery reopens after 100 years
After more than seventy years, the historic Haggenmacher beer brand is coming back to life in Budafok. The brewery’s reopening will be celebrated with a three-day festival in the former...
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Oktoberfest kicks off in Munich with crowds and high prices
The world’s largest beer festival, Oktoberfest in Munich, began on September 20 and will last until October 5. Organizers expect more than 6.5 million visitors to the festival, which is...
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The Kraft Beer Festival starts on Thursday in the Dürer Garden
The Kraft Beer Festival starts on Thursday in the Dürer Garden, where you can meet the actors of the domestic and regional craft scene for four days. More than 25...
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The team is back together: Borsodi is once again the official beer of the Hungarian men’s national football team
The Hungarian Football Association and Borsodi Brewery have signed a long-term cooperation agreement. Following the agreement related to last year’s European Football Championship, the company will be the sponsor of...
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The Downtown Beer Festival has begun
Visitors can taste more than two hundred and fifty types of beer specialties from thirty domestic and international breweries at the Downtown Beer Festival on Szabadság Square from Tuesday to...
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