Tag "sör"
More than 250 types of beer and 30 breweries at the 9th Downtown Beer Festival
On September 2, 2025, one of the country’s largest outdoor beer tastings, the 9th Inner City Beer Festival, began. At the event held on Szabadság Square in Budapest, visitors can...
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A new era in brewing: from rice to mushrooms – the sustainable beer specialties of the future
Brewing and drinking beer is one of the oldest customs of mankind: the first drinks were made thousands of years before our era, and we have been continuously perfecting the...
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Stabilizing premium segment, strengthening non-alcoholic offer – this is how the EU and domestic beer market developed in 2024
In 2024, the European Union Member States produced a total of 34.7 billion liters of beer, of which 32.7 billion liters contained more than 0.5% alcohol, while nearly 2 billion...
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The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low in the first half of 2025: according to the latest figures from the German statistics office (Destatis), turnover fell by...
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Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption significantly declined in the first half of this year. While the overall beer market shows a modest dynamic, certain product...
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Another recognition for Borsodi Brewery’s good workplace practices
Borsodi Brewery was awarded the Diverse and Fair Workplace Award with an excellent rating for the second time. The award, established in 2024, aims to recognize the activities of domestic...
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Small breweries are the engines of beer culture renewal
Small-scale breweries offer a value-oriented alternative to large-scale production and have significantly expanded the beer range. They produce dozens of beer types and are constantly developing them, but their position...
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Czechs would tighten alcohol regulations – more and more people support restrictions
A significant portion of the Czech population is calling for stricter action to curb alcohol consumption, according to a recent survey by the Behavio polling agency. 63 percent of those...
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Where the big brewers are pulling the beer tap
According to the 2024 report by the Association Hungarian Brewers, draught beer sales reached 394,000hl in 2024 – back in 2023 this volume had been 386,000hl. At the same time...
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The hottest beer game of the summer is starting in Budapest
A beer guide offers the small-brew specialties of six iconic Budapest pubs and 42 beer taps for tasting until the end of summer. In addition to popularizing draft beer, the...
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Slovenia’s largest brewery turns 200
Slovenia’s largest brewery, Lasko Pivovarna Union, is celebrating its 200th anniversary. It all started in 1825, when Franz Geyer started brewing steinbier beer in a former hospital in Lasko. It...
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Extreme summer, record heat: this is how chain stores are reacting to the heat
Budapest has never experienced such a high temperature as this summer: a new heat record of 36.2 degrees Celsius was set, and heat alerts followed one another across the country....
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Time Traveller IPA
ANTL, a special brand from the Dreher Breweries Beer Workshop has been offering creative reinterpretations of classic beer styles since 2021. This article is available for reading in Trade magazin...
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With two mugs to survive – this is how Hungarian small breweries closed 2024
The players in the domestic small-scale beer market mostly reported increasing sales in 2024, but their profitability was far from uniform. Only a few of the largest players were able...
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SAP: Cloud development makes beer tastier
The 130-year-old Budweiser Budvar is known for its excellent beers, but its corporate governance system has been a hindrance to everyday brewing. The company, with a turnover of 140 million...
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Changing tastes, growing challenges – We can prepare for such a beer year in 2025
Although the domestic beer market expanded by 2.8% in 2024, the first months of 2025 brought a serious decline. The premium and alcohol-free segment is strengthening spectacularly, while exports have...
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130-year-old Sopron Brewery
The government continues to view the food industry as a strategic sector, which is why the sector – including domestic beer production – can count on significant support opportunities in...
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Czech breweries brewed 20.9 million hectoliters of beer last year
Last year, Czech breweries brewed 20.9 million hectoliters of beer, which is 4.2 percent more than in 2023, the Czech Breweries Association said in Prague on Wednesday. According to the...
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International Home Brewers Competition on Saturday in Főzdepark
Free programs, brewery tours and the best homebrews from nine countries await those interested in the International Homebrew Competition in Budapest’s Főzdepark on Saturday from noon. According to a statement...
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Heineken launches campaign for offline meetings
More than half of adults feel overwhelmed by their presence on social media platforms, according to a new study by Heineken. The world-famous beer brand’s new advertising campaign draws attention...
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Festivals tempt with cheap beer: the goal is to keep young people
This summer, several major Hungarian music festivals are countering inflation by slashing beer prices—because affordability is key when it comes to Generation Z. In 2025, Hungarian music festival organizers are...
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Polish beer production shifts towards non-alcoholic products
Polish beer production is shifting towards non-alcoholic beers due to declining alcohol consumption trends, the conservative Polish weekly Do Rzeczy reported, citing a report by the Polish Brewery Employers’ Association....
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Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer for health reasons, for taste or simply for the freedom of choice. The segment has become an economic success factor...
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Alcohol-free era change: challenges and opportunities in the global beer industry
The European beer industry is facing geopolitical obstacles and new consumer trends, according to an analysis by Index, which examines the current challenges and opportunities in the beer sector. European...
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May 17th is a holiday for lovers of Hungarian small-brew beers
On Saturday, May 17, Hungarian small breweries will once again open their doors to the public as part of a nationwide program. This year, Open Brewery Day will once again...
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(HU) Megújuló energiával készített alkoholmentes sört a Carlsberg Svédországban
Carlsberg Sweden has launched a limited-edition, alcohol-free beer that is produced and distributed using 100% renewable energy. Carlsberg has expanded its partnership with freight technology company Einride for the ‘Electric...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Radler Reboost Sour cherry-flavour Isotonic drink, BIO Pécsi Premium Lager
Radler Reboost is an isotonic, sour cherry drink, a blend of non-alcoholic beer and sour cherry-flavoured carbonated soft drink, enriched with vitamins and minerals. BIO Pécsi Premium Lager is made...
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Auchan celebrates St. Patrick’s Day with discounted Irish beers
Domestic beer consumption has shifted towards quality instead of quantity, say Auchan beverage experts. Based on market trends, premium and super premium category beers are developing above average, but products...
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Dreher launches beer season with a new communication platform
The Dreher brand has received a new visual identity, packaging and communication platform. The 360-degree campaign, which launches today, celebrates the “positivity within us” as well as everyday characters who...
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