Tag "sör"
Cyberattack paralyzes Asahi’s production – rivals move immediately
Japan’s Asahi Group, one of the world’s largest beer producers, has been completely shut down for a week. The cyberattack has disrupted order processing, shipping and customer service, sending the...
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Oktoberfest 2025 in the legendary “capital” of Hungarian beer culture
The European Commission launched a public consultation on its proposal for a regulation on the modernisation of animal welfare rules on 30 September. The platform will be open to public...
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A full circle
The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...
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A collaboration fit for the big screen kicks off a new chapter in the life of the premium French beer brand
1664 announces its new international ambassador worldwide: acclaimed actor and cultural icon Robert Pattinson joins the brand as the face of the brand. The partnership will focus on a global...
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Radeberger Group to distribute Estrella in Germany next year
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns. The Radeberger Group is to become the exclusive sales, distribution and marketing...
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Haggenmacher brewery reopens after 100 years
After more than seventy years, the historic Haggenmacher beer brand is coming back to life in Budafok. The brewery’s reopening will be celebrated with a three-day festival in the former...
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Oktoberfest kicks off in Munich with crowds and high prices
The world’s largest beer festival, Oktoberfest in Munich, began on September 20 and will last until October 5. Organizers expect more than 6.5 million visitors to the festival, which is...
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The Kraft Beer Festival starts on Thursday in the Dürer Garden
The Kraft Beer Festival starts on Thursday in the Dürer Garden, where you can meet the actors of the domestic and regional craft scene for four days. More than 25...
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The team is back together: Borsodi is once again the official beer of the Hungarian men’s national football team
The Hungarian Football Association and Borsodi Brewery have signed a long-term cooperation agreement. Following the agreement related to last year’s European Football Championship, the company will be the sponsor of...
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The Downtown Beer Festival has begun
Visitors can taste more than two hundred and fifty types of beer specialties from thirty domestic and international breweries at the Downtown Beer Festival on Szabadság Square from Tuesday to...
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More than 250 types of beer and 30 breweries at the 9th Downtown Beer Festival
On September 2, 2025, one of the country’s largest outdoor beer tastings, the 9th Inner City Beer Festival, began. At the event held on Szabadság Square in Budapest, visitors can...
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A new era in brewing: from rice to mushrooms – the sustainable beer specialties of the future
Brewing and drinking beer is one of the oldest customs of mankind: the first drinks were made thousands of years before our era, and we have been continuously perfecting the...
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Stabilizing premium segment, strengthening non-alcoholic offer – this is how the EU and domestic beer market developed in 2024
In 2024, the European Union Member States produced a total of 34.7 billion liters of beer, of which 32.7 billion liters contained more than 0.5% alcohol, while nearly 2 billion...
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The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low in the first half of 2025: according to the latest figures from the German statistics office (Destatis), turnover fell by...
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Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption significantly declined in the first half of this year. While the overall beer market shows a modest dynamic, certain product...
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Another recognition for Borsodi Brewery’s good workplace practices
Borsodi Brewery was awarded the Diverse and Fair Workplace Award with an excellent rating for the second time. The award, established in 2024, aims to recognize the activities of domestic...
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Small breweries are the engines of beer culture renewal
Small-scale breweries offer a value-oriented alternative to large-scale production and have significantly expanded the beer range. They produce dozens of beer types and are constantly developing them, but their position...
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Czechs would tighten alcohol regulations – more and more people support restrictions
A significant portion of the Czech population is calling for stricter action to curb alcohol consumption, according to a recent survey by the Behavio polling agency. 63 percent of those...
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Where the big brewers are pulling the beer tap
According to the 2024 report by the Association Hungarian Brewers, draught beer sales reached 394,000hl in 2024 – back in 2023 this volume had been 386,000hl. At the same time...
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The hottest beer game of the summer is starting in Budapest
A beer guide offers the small-brew specialties of six iconic Budapest pubs and 42 beer taps for tasting until the end of summer. In addition to popularizing draft beer, the...
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Slovenia’s largest brewery turns 200
Slovenia’s largest brewery, Lasko Pivovarna Union, is celebrating its 200th anniversary. It all started in 1825, when Franz Geyer started brewing steinbier beer in a former hospital in Lasko. It...
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Extreme summer, record heat: this is how chain stores are reacting to the heat
Budapest has never experienced such a high temperature as this summer: a new heat record of 36.2 degrees Celsius was set, and heat alerts followed one another across the country....
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Time Traveller IPA
ANTL, a special brand from the Dreher Breweries Beer Workshop has been offering creative reinterpretations of classic beer styles since 2021. This article is available for reading in Trade magazin...
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With two mugs to survive – this is how Hungarian small breweries closed 2024
The players in the domestic small-scale beer market mostly reported increasing sales in 2024, but their profitability was far from uniform. Only a few of the largest players were able...
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SAP: Cloud development makes beer tastier
The 130-year-old Budweiser Budvar is known for its excellent beers, but its corporate governance system has been a hindrance to everyday brewing. The company, with a turnover of 140 million...
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Changing tastes, growing challenges – We can prepare for such a beer year in 2025
Although the domestic beer market expanded by 2.8% in 2024, the first months of 2025 brought a serious decline. The premium and alcohol-free segment is strengthening spectacularly, while exports have...
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130-year-old Sopron Brewery
The government continues to view the food industry as a strategic sector, which is why the sector – including domestic beer production – can count on significant support opportunities in...
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Czech breweries brewed 20.9 million hectoliters of beer last year
Last year, Czech breweries brewed 20.9 million hectoliters of beer, which is 4.2 percent more than in 2023, the Czech Breweries Association said in Prague on Wednesday. According to the...
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International Home Brewers Competition on Saturday in Főzdepark
Free programs, brewery tours and the best homebrews from nine countries await those interested in the International Homebrew Competition in Budapest’s Főzdepark on Saturday from noon. According to a statement...
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Heineken launches campaign for offline meetings
More than half of adults feel overwhelmed by their presence on social media platforms, according to a new study by Heineken. The world-famous beer brand’s new advertising campaign draws attention...
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