Tag "sampon"
Men’s hair care: style and innovation
This article is available for reading in Trade magazin 2024/10 Mariann Karsai, brand manager of Henkel Magyarország Kft. informs that according to NIQ data, in the first half of 2024...
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Hair care in new dimensions
Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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Magazine: So many colours to choose from
According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., sales in the hair colour and hair dye category grew by 4.3 per cent until October 2019, but the...
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A Hungarian male spends an average of 2500 HUF on cosmetics
Men in Hungary still believe in the trinity of shower gel, shampoo, and deodorant, but there is no big difference between the two sexes in terms of monthly spending –...
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Annual market nears 30 billion forints
Combined sales of the five hair care categories Nielsen monitors realised 3 percent higher value sales between December 2015 and November 2016 than a year earlier. The 12-month market exceeded...
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Magazine: Multifunctional expectations in hair care
In the last few years consumers started economising a little in buying cosmetic products, too. Before the economic recession they were using 2-3 different products for the same purpose, but...
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