Tag "rum"
Diageo sells Pampero Rum to Gruppo Montenegro
Date: 2024-09-18 09:15:37
Italian spirits and food company Gruppo Montenegro has expanded its portfolio with the acquisition of Pampero rum from Diageo. Pampero is one of the leading Venezuelan rum brands with an...
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An exciting, exotic world
Date: 2024-05-07 11:34:21
Our magazine has asked the biggest players in the domestic rum and tequila categories about the market situation. This article is available for reading in Trade magazin 2024/5 Zoltán Kedves,...
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An expanding world of rum
Date: 2023-10-18 11:39:34
Az átlagfogyasztó szempontjából a magyar rumpiacot alapvetően néhány erős márka határozza meg, a premiumizáció viszont gyors ütemben gazdagítja a termékválasztékot. A cikk a Trade magazin 2023/10. lapszámában olvasható. Kelet-Európába a trendek...
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Rum advertisement tent cake – Picture of the day
Date: 2023-09-21 08:10:23
The extravagant BTL advertisements of Kraken rum, which is now available here, have been seen on the Internet for years, one of the most original of which was a cake...
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Captain Morgan Launches Alcohol-Free Beverage
Date: 2023-09-12 09:36:27
Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...
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Quarter of drinkers choose rum over pint of beer
Date: 2023-07-03 09:28:07
New research by rum brand Bacardi has claimed that more than one in four Brits will choose a rum-based cocktail instead of a pint of beer this summer. The data,...
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Magazine: The magic of diversity
Date: 2021-10-19 06:53:20
‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...
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A complex taste
Date: 2019-02-28 11:12:10
Sebastian Stroh created his famous rum in 1832. Today the 40, 60 and 80 abv Stroh Rum is made from sugarcane molasses. The rum has a very complex taste, with...
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Bacardi broke into the tequila market
Date: 2018-01-29 11:07:43
Bacardi joined the fast growing sector of the tequila. The world’s two largest distillers united and the Gray Goose vodka, Dewar Scotch, Bacardi rum and the famous Patrón tequila came...
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