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Tag "reklámkommunikáció"
GVH says “green” advertising messages are often confusing
Date: 2023-03-30 16:37:05
As part of a comprehensive rapid check (a so-called sweep) in February 2023, the Hungarian Competition Authority (GVH) analysed the communication of 60 Hungarian websites, from the perspective of “green”...
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“Green” advertising messages are often confusing – the GVH draws attention to this
Date: 2023-02-23 11:14:29
Based on the rapid investigation of the Economic Competition Office (GVH), in many cases, advertising communications referring to sustainability are not accompanied by easily accessible and relevant support for consumers....
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Magazine: Marketing communication of sports events in 2021 – results in emotion generating
Date: 2022-05-17 06:24:40
2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...
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