Tag "Publicis Groupe"
Mondelēz uses AI to personalise marketing
Date: 2024-11-03 19:08:28
Mondelēz is launching a new platform to improve its global marketing capabilities and better leverage consumer trends through the widespread use of AI technology. This article is available for reading...
Read more
We spend more than we originally planned
Date: 2023-11-22 13:29:47
Although consumer awareness is growing in a high inflation environment, impulses are still decisive in the shopping habits of Central and Eastern European consumers – revealed the Publicis Groupe survey,...
Read more
Hungarians’ financial pessimism is stagnant
Date: 2023-10-30 15:42:40
Hungarians continue to react the most sensitively to the deterioration of the economic situation among the countries in the region, according to the Publicis Groupe survey*. The research, which covers...
Read more
Today even those consumers economise who didn’t do it last year
Date: 2023-07-13 11:49:36
In April 2023 Publicis Groupe has commissioned Kantar Hoffmann with doing a survey on consumption habits in 23 categories. This article is available for reading in Trade magazin 2023/6-7. It...
Read more
Carrefour And Publicis Groupe Launch Joint-Venture
Date: 2023-06-21 09:42:19
Carrefour Group and Publicis Groupe have launched a joint-venture named Unlimitail to address the retail media market in Continental Europe, Brazil and Argentina. The launch of the company comes six...
Read more
CPG research: Even those who didn’t last year are saving today
Date: 2023-05-03 10:58:42
Even Poles, Czechs and Slovaks spend more boldly than Hungarians – it was revealed from Publicis Groupe’s second annual regional survey*. The research examined one of the most frequently purchased...
Read more
Hungarian leader at the head of Publicis’ central and eastern European expert centres
Date: 2021-12-03 10:58:44
Sorry, this entry is only available in HU....
Read more