Tag "powerade"

Powerade kicked off 2026 with thousands of runners at the Zúzmara Half Marathon

Despite the cold, more than 4,000 runners took part in the 10th Powerade Zúzmara Half Marathon and Running Festival on January 18 in Budakalász. The season-opening winter running event was...

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Health and superpower in a bottle

One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...

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POWERADE® presents a new calorie-free sports drink

Coca-Cola’s sports drink product line, POWERADE®, is expanding with a new calorie-free product. Powerade Zero Mountain Blast is already available on the Hungarian market and is primarily aimed at consumers...

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Coca-Cola Australia launches sugar-free sports drink

Coca-Cola Australia is introducing a new sugar-free sports drink to the market this month, in the form of Powerade Active Water. Formulated with Powerade’s ION4 electrolyte system, the latest innovation...

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