Tag "offline vásárlás"

Online FMCG sales: A small share expanding rapidly

According to the Nielsen Shopper Trends survey, 18 percent of shoppers said at the end of 2018 that they had already purchased groceries online (this rate was 2 percentage points...

Read more

We gather information online and buy offline

Google’s survey found that the proportion of those consumers who gather information and buy online is the lowest, 1 percent in the FMCG category. In 40 percent of cases looking...

Read more