Tag "offline vásárlás"
Representing interests – irrespective of company size
In the following interview Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) analyses the biggest challenges and successes of the Hungarian retail trade sector in 2023. This...
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Online FMCG sales: A small share expanding rapidly
According to the Nielsen Shopper Trends survey, 18 percent of shoppers said at the end of 2018 that they had already purchased groceries online (this rate was 2 percentage points...
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We gather information online and buy offline
Google’s survey found that the proportion of those consumers who gather information and buy online is the lowest, 1 percent in the FMCG category. In 40 percent of cases looking...
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