Tag "NIQ"
Fókuszban a fenntarthatóság: fehérjeátállás, állatjólét, kommunikáció, étrend
A cikk a Trade magazin 2023/8-9. lapszámában olvasható. A fehérjeátállás előmozdítása Európában A növényi fehérjék, ezen belül is a hüvelyes növények fogyasztásának növelése minden szempontból fontos törekvés azokban az országokban,...
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(HU) Hatalmas piacon szerzett vezető pozíciót a HELL
Based on the latest NIQ data for May 2023, HELL ENERGY has outperformed all competitors in India and has been ranked number one* in the energy drink category in the...
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Itchy times are coming
Last year combined sales of insecticides and insect repellents were HUF 6.28bn in the retail channels audited by NIQ (formerly Nielsen IQ). Value sales increased by 3% in comparison with...
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Waves in the bottle
According to the NIQ retail index, mineral water volume sales dropped 1.6% in retail in 2022 if compared with 2021, making up 885 million litres; at the same time value...
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Margarine’s renaissance
NIQ data reveal that Hungarian margarine sales grew by more than 40% in value last year, but the volume sales growth was only less than 2% because of the rising...
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Cereal bars, mueslis and breakfast cereals
The cereal market consists of cereal bars, mueslis and breakfast cereals. Shoppers have become price-sensitive recently, because of the growing inflation, and this had a negative effect on breakfast cereal...
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Automation, private labels and veganism – international retail in 2022
Workforce shortage? Automation! This article is available for reading in Trade magazin 2023/6-7. In 2022 the workforce situation in FMCG retail wasn’t any better than in the previous year: both...
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Intimate hygiene: only comfortably!
According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...
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NIQ: Consumers are cautious at a global level, so in Europe and Hungary too
Csilla Zsigmond-Czikora, head of consulting and analytic insights at NIQ summarised the latest consumption trends for our magazine. 2022 was the year of inflation and Hungary is placed second in...
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TMK Market Researchers: what happened in the last 15 months?
This article is available for reading in Trade magazin 2023/6-7. “First-hand information from market researchers” was the tile of Trade Marketing Club’s (TMK) online meeting on 13 April, where...
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