NIQ - Trademagazin

This is how generations of Hungarian workers complain – national research with Krisztián Steigervald
Date: 2024-11-20 11:37:18

An average Hungarian adult belongs to only 2-3 communities in their life, apart from their family and workplace1. A recent, national study shows that when changing jobs, the majority of...

NIQ: Young people don’t need pats on the back, they need mentor figures
Date: 2024-11-18 10:38:05

An average Hungarian adult belongs to a total of barely 2-3 communities in his life apart from his family and workplace. That’s why it’s extremely important what kind of impressions...

German consumers save a record amount on sustainable food
Date: 2024-11-11 09:41:59

The propensity to buy sustainable products in Germany has fallen to a record low. The GfK Sustainability Index for October fell to 88.1 points for FMCG-goods, thus hitting an all-time...

A view from the NIQ lighthouse
Date: 2024-11-03 19:34:04

The October meeting of POPAI Hungary was held at the NielsenIQ headquarters. This article is available for reading in Trade magazin 2024/11 Managing director Erik Vágyi welcomed participants, describing the...

New products in the shower and outside!
Date: 2024-11-03 15:14:11

This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...

Hot tea in cold weather
Date: 2024-11-03 13:47:47

This article is available for reading in Trade magazin 2024/11 Where are the days of COVID, when tea sales were booming? The market is currently in decline, and Balázs Rádi,...

Taking facial care to the next level
Date: 2024-10-21 11:28:41

This article is available for reading in Trade magazin 2024/10 Analysing NIQ data from January to June, Luca Varga – trade marketing manager of L’Oréal Magyarország – points out that...

Stormy times, golden harvests
Date: 2024-10-17 11:29:27

This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...

Kaufland strengthens its market position in Germany
Date: 2024-10-01 09:19:11

Kaufland in Germany extends its lead in the hypermarket channel with the acquisition of five Globus hypermarkets. Despite its leading position in the hypermarket channel, the retailer is under pressure....

From neutral to characteristic
Date: 2024-09-11 10:51:27

Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...

Boosted by cocoa
Date: 2024-09-04 11:45:41

Although the food inflation in Hungary has eased by now, the global cocoa market is still demand-driven. This predicts that the end-of-year festive season’s star sweets, Santa Claus figures, Christmas...

Right now it is hard to tell the future from coffee grounds
Date: 2024-09-03 11:32:53

If we take a look at the last 12-month period measured – between June 2023 and May 2024 – two market researchers (using different methodologies) have found a minimal decline...

Market share of Chinese platforms in Spain reaches 34%
Date: 2024-07-25 09:20:02

One in three (34 percent) of online purchases in the first half of this year in Spain were placed on Chinese platforms, such as Alibaba, Temu or Shein. The market...

The evolution of the FMCG market through the NIQ lens
Date: 2024-06-14 11:22:28

Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...

Dishwashing: switched to eco mode
Date: 2024-06-13 11:25:04

Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...

Breaking waves
Date: 2024-06-13 07:10:58

Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...

(HU) Jótékonysági akcióval ünnepelte 30. születésnapját a dm
Date: 2024-06-12 11:40:51

Sorry, this entry is only available in HU....

Ice tea all stars
Date: 2024-06-12 10:30:08

This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...

Serums here, active ingredients there
Date: 2024-05-07 11:25:00

Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...

Gluten-free – new flavours, new possibilities
Date: 2024-05-01 10:31:52

The once limited choice of gluten-free products has now expanded to a large and diverse selection, including breads, pastas, snacks, cakes and many other foods that were previously difficult to...

Featherweights in the ring
Date: 2024-04-26 10:35:25

Following a difficult year, most food categories can look forward to 2024 with justified optimism. This article is available for reading in Trade magazin 2024/5 Pricing and promotion given main...

Plant-based foods are taking over
Date: 2024-04-22 21:22:20

Both manufacturers and distributors in the plant-based segment are trying to keep up with consumer demand, experimenting with innovative products and sustainable solutions. This article is available for reading in...

Hygiene – from intimately close
Date: 2024-04-22 12:15:28

NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...

New wave of hair care
Date: 2024-04-22 10:42:04

Citing NIQ data, Luca Varga, trade marketing manager of L’Oréal Magyarország says that the hair dye category grew by 10% in value in 2023. This article is available for reading...

A new era in facial care
Date: 2024-04-12 10:39:18

NIQ data indicates that the facial care category is growing steadily in both value and volume. This article is available for reading in Trade magazin 2024/4 Hyaluronic acid, the miracle...

Treats
Date: 2024-04-05 08:52:47

As we are living our lives faster than we used to, sometimes we tend to organise our meals functionally: main meals are skipped or postponed, but our hunger remains. This...

Cleanness and caring: new directions in baby care
Date: 2024-04-03 11:41:08

In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...

Bowls refilled
Date: 2024-04-02 10:52:05

Last year’s price surge hit pet food volume sales by about 10%, probably because pet foods have become much more expensive in 2023. This article is available for reading in...

Hydration and vitamin supplementation tailored to children’s needs
Date: 2024-04-02 10:51:24

Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...

Expanding yogurt brands
Date: 2024-04-01 11:39:51

The yogurt market also reflected last year’s food trends: there was a drop in volume sales, accompanied by a double-digit rise in value sales because of the inflation. This article...

This is how generations of Hungarian workers complain – national research with Krisztián Steigervald Date: 2024-11-20 11:37:18

NIQ: Young people don’t need pats on the back, they need mentor figures Date: 2024-11-18 10:38:05

German consumers save a record amount on sustainable food Date: 2024-11-11 09:41:59

A view from the NIQ lighthouse Date: 2024-11-03 19:34:04

New products in the shower and outside! Date: 2024-11-03 15:14:11

Hot tea in cold weather Date: 2024-11-03 13:47:47

Taking facial care to the next level Date: 2024-10-21 11:28:41

Stormy times, golden harvests Date: 2024-10-17 11:29:27

Kaufland strengthens its market position in Germany Date: 2024-10-01 09:19:11

From neutral to characteristic Date: 2024-09-11 10:51:27

Boosted by cocoa Date: 2024-09-04 11:45:41

Right now it is hard to tell the future from coffee grounds Date: 2024-09-03 11:32:53

Market share of Chinese platforms in Spain reaches 34% Date: 2024-07-25 09:20:02

The evolution of the FMCG market through the NIQ lens Date: 2024-06-14 11:22:28

Dishwashing: switched to eco mode Date: 2024-06-13 11:25:04

Breaking waves Date: 2024-06-13 07:10:58

(HU) Jótékonysági akcióval ünnepelte 30. születésnapját a dm Date: 2024-06-12 11:40:51

Ice tea all stars Date: 2024-06-12 10:30:08

Serums here, active ingredients there Date: 2024-05-07 11:25:00

Gluten-free – new flavours, new possibilities Date: 2024-05-01 10:31:52

Featherweights in the ring Date: 2024-04-26 10:35:25

Plant-based foods are taking over Date: 2024-04-22 21:22:20

Hygiene – from intimately close Date: 2024-04-22 12:15:28

New wave of hair care Date: 2024-04-22 10:42:04

A new era in facial care Date: 2024-04-12 10:39:18

Treats Date: 2024-04-05 08:52:47

Cleanness and caring: new directions in baby care Date: 2024-04-03 11:41:08

Bowls refilled Date: 2024-04-02 10:52:05

Hydration and vitamin supplementation tailored to children’s needs Date: 2024-04-02 10:51:24

Expanding yogurt brands Date: 2024-04-01 11:39:51