Tag "NIQ"
Broken down into flavours
Nearly 20% annual growth in both value and volume – something any food category would be happy to match. This article is available for reading in Trade magazin 2025/6-7. Last...
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Not just a summer hit: ice tea all year round
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
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A recuperating market in a changing consumer landscape
At the April meeting of the Trade Marketing Club (TMK), NIQ’s customer success leader Krisztina Holczinger-Zay used recent data to illustrate how brands, private labels and consumers are performing today....
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Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
This article is available for reading in Trade magazin 2025/6-7. In 2024 the FMCG sector showed modest growth for the second consecutive year, according to Euromonitor International’s “The World Market...
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It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Plates and glasses going green
Demand for plant-based products has been growing steadily in recent years. The companies interviewed in the article are working from different market positions, but with the same commitment to develop...
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Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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… it is juniper berries that rule!
According to IWSR data, premium and premium+ gin sales are in decline on key markets such as the UK and Spain, but the US, France and Japan are performing well....
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Cranked up
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Hydrate smartly, sip mindfully!
This article is available for reading in Trade magazin 2025/5. According to Balázs Benkó, commercial and marketing director of Magyarvíz Kft., the mineral water market grew by 2% in 2024,...
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Care in a bottle
Hydrating the little ones isn’t just about the right amount of fluids, but also about the type of drinks they are given. This article is available for reading in Trade...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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Lipton enters kombucha market with flavoured trio
Iced tea brand Lipton has added a three-strong range of flavoured kombuchas. Cans in Strawberry Mint, Raspberry and Mango Passionfruit have rolled out in Morrisons, Sainsbury’s, WHSmith and on Amazon...
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Fruit juice market under pressure
Life in the fruit juice category is made more difficult by the surge in raw material and packaging material prices, as well as rising labour and logistics costs. This article...
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Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve packaging for those who live alone and resealable designs. This article is available for reading in Trade magazin 2025/2-3. With...
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This year will truly be the year of data management
Although inflationary pressures eased a bit in 2024, consumers have become so good at saving that it is now a permanent factor influencing consumer behaviour. The big question now is...
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Sustainability index at a record low in Germany
The NIQ Sustainability Index 2025 fell to a record low of 91.3 points in January 2025, down from 92.9 points in October. In particular, consumers’ willingness to make sustainable large-scale...
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Butter and margarine brands: the force is with them
Both margarine and butter sales have decreased recently, albeit slower than before. This article is available for reading in Trade magazin 2024/12-01 The volume ratio of the two categories is...
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Makeups and fragrances – new innovations in beauty care
This article is available for reading in Trade magazin 2024/12-01 Bettina Kovács, category manager of Primőr Kozmetikai Kft. has experienced a boom in the decorative cosmetics market for years. Citing...
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AI-Generated Ads May Have A Negative Effect On Consumer Perceptions
A new study by NIQ suggests that AI-generated advertisements could ‘dampen consumer perceptions’ about particular brands, with consumers viewing AI-driven ad content as more ‘annoying’, ‘boring’, and ‘confusing’ than traditional...
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NIQ lessons from the world of modern retail trade
This article is available for reading in Trade magazin 2024/12-2025/01 According to Erik Vágyi, managing director of NielsenIQ 2023 was the year of survival in the FMCG sector, paired with...
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New products in the shower and outside!
This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...
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Hot tea in cold weather
This article is available for reading in Trade magazin 2024/11 Where are the days of COVID, when tea sales were booming? The market is currently in decline, and Balázs Rádi,...
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This is how generations of Hungarian workers complain – national research with Krisztián Steigervald
An average Hungarian adult belongs to only 2-3 communities in their life, apart from their family and workplace1. A recent, national study shows that when changing jobs, the majority of...
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NIQ: Young people don’t need pats on the back, they need mentor figures
An average Hungarian adult belongs to a total of barely 2-3 communities in his life apart from his family and workplace. That’s why it’s extremely important what kind of impressions...
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German consumers save a record amount on sustainable food
The propensity to buy sustainable products in Germany has fallen to a record low. The GfK Sustainability Index for October fell to 88.1 points for FMCG-goods, thus hitting an all-time...
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A view from the NIQ lighthouse
The October meeting of POPAI Hungary was held at the NielsenIQ headquarters. This article is available for reading in Trade magazin 2024/11 Managing director Erik Vágyi welcomed participants, describing the...
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Taking facial care to the next level
This article is available for reading in Trade magazin 2024/10 Analysing NIQ data from January to June, Luca Varga – trade marketing manager of L’Oréal Magyarország – points out that...
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Stormy times, golden harvests
This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...
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