Tag "Nielsen Közönségmérés Kft."

Television commercials at full throttle

Television commercials at full throttle
Date: 2019-01-31 15:20:16

What do the Nielsen Audience Measurement data say about the performance of television commercials in 2018? Atmedia’s most important target group is consumers between the ages of 18 and 59...

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Household chemicals, cosmetics sales up

Household chemicals, cosmetics sales up
Date: 2015-10-21 15:04:10

Sales of household chemicals and cosmetics in Hungary saw a year-on-year rise of 6%, reaching HUF 230 bln, in the period of January-August, Hungarian news agency MTI reported, citing data...

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Sales remained concentrated

Sales remained concentrated
Date: 2015-10-15 10:00:29

Laundry detergents were sold for HUF 19 billion in the first six months of the year. Like-for-like value sales rose 7 percent but volume sales decreased by 4 percent. Sales...

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Nielsen: the companies spent 24 percent more on the TV advertising of foods

Nielsen: the companies spent 24 percent more on the TV advertising of foods
Date: 2015-07-30 11:40:25

The companies spent 24 percent more 78.4 billion HUF on the TV advertising of food products in the first half on list price, without discounts – told the Nielsen Közönségmérés...

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Nielsen: more people were watching food, chemicals and cosmetics commercials

Nielsen: more people were watching food, chemicals and cosmetics commercials
Date: 2015-02-25 12:00:43

The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd. The...

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