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New feature with Nielsen Brandbank
Date: 2021-11-19 10:14:20
Nielsen Brandbank, the leading provider of digital product content solutions, unveils new content capabilities as part of their new Shopper Experience Platform. This platform enables brands to understand how complete...
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Chatbots at Nestle: Improving Performance on Intent Detection
Date: 2020-03-11 10:08:08
Nestlé built its first chatbot in 2016 with the rise of Artificial Intelligence and particularly Machine Learning and Natural Language Processing. Brands are currently using chatbots to communicate with consumers...
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E-commerce analysis service from Nielsen
Date: 2017-12-01 19:14:56
Nielsen’s Brandbank E-commerce Insight service was launched a year ago. This service makes it possible for manufacturers to monitor and analyse their brands’ presence and performance in online stores. Our magazine asked...
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