Tag "mezcal"

Bacardi buys Ilegal to capture premium mezcal market

The liquor giant’s acquisition of the beverage brand comes amid growing interest in premium agave-based spirits. Bacardi Limited announced it is now the sole owner of Ilegal Mezcal. Financial terms...

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Flavours waiting to be discovered

Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...

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Chapters from the big book of drinks

Innovation work is necessary in the alcoholic drink category too, as the consumers of the 21st century demand changes and brave ideas. Innovating often means that the alcohol-free versions of...

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Pernod Ricard partners with Ojo de Tigre Mezcal

Pernod Ricard has announced that it has entered into a partnership with premium mezcal brand Ojo de Tigre. This move will help the spirits company to strengthen its position in mescal –...

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