Tag "Metsä Tissue"
Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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Soft paper, hard market
The market for facial tissues and napkins underwent significant changes in the past few years, shaped by consumer habits, sustainability requirements and the economic environment alike. This article is available...
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Higher quality, more sustainable solutions
Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...
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Magazine: Premium care, widening category
Both the toilet paper and the facial tissue segment realised a one-digit sales growth in value – 2017 was a successful year for brand manufacturers. Among toilet paper products 3-ply, scented...
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