Tag "média"
(HU) Nem a magánélettel kell címlapra kerülni
Date: 2024-03-12 08:14:07
Sorry, this entry is only available in HU....
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Seventeen years of television advertising practice were examined by the NMHH
Date: 2023-08-29 11:50:45
The National Media and Communications Authority (NMHH) has reviewed the classic television advertising practices of the past 17 years in order to determine the main trends of this non-negligible segment...
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Atmedia research: How media effects our shopping habits?
Date: 2021-11-12 19:00:03
Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes. It turned out that...
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The credibility of the printed word
Date: 2017-10-27 09:27:07
A French study has revealed that print magazines, if used as part of a multimedia campaign, can increase trust in a given brand and brand preference by up to 7...
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Media Council: eight brands per hour appear on the two major commercial channels
Date: 2015-11-23 11:50:14
The viewers of the two large national commercial television channels identified an average of eight brands an hour in the first half of 2015. This ratio was 8.5 in case...
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Change of ownership at theTV2 Group
Date: 2015-10-15 11:04:43
Soon a new owner can take over the TV2 Group. The Magyar Broadcasting Co. Kft., as buyer-investor and the TV2 Media Group Holdings Kft. today signed a purchase agreement on...
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The government considers to introduce a 3-5 percent tax on advertising
Date: 2015-03-03 11:40:03
The government is considering to introduce a 3-5 percent tax on advertising and seeks to protect the smaller media companies. Specific proposals for the amendment of the advertising tax has...
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