média - Trademagazin

The Hégető Honorka Awards were presented for the twentieth time
Date: 2024-11-21 11:30:46

This year, the Honorka Hégető Awards were presented for the 20th time, with a record number of 83 video and photo submissions, of which the jury awarded five video and...

(HU) Nem a magánélettel kell címlapra kerülni
Date: 2024-03-12 08:14:07

Sorry, this entry is only available in HU....

Seventeen years of television advertising practice were examined by the NMHH
Date: 2023-08-29 11:50:45

The National Media and Communications Authority (NMHH) has reviewed the classic television advertising practices of the past 17 years in order to determine the main trends of this non-negligible segment...

Atmedia research: How media effects our shopping habits?
Date: 2021-11-12 19:00:03

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes. It turned out that...

The credibility of the printed word
Date: 2017-10-27 09:27:07

A French study has revealed that print magazines, if used as part of a multimedia campaign, can increase trust in a given brand and brand preference by up to 7...

Media Council: eight brands per hour appear on the two major commercial channels
Date: 2015-11-23 11:50:14

The viewers of the two large national commercial television channels identified an average of eight brands an hour in the first half of 2015. This ratio was 8.5 in case...

Change of ownership at theTV2 Group
Date: 2015-10-15 11:04:43

Soon a new owner can take over the TV2 Group. The Magyar Broadcasting Co. Kft., as buyer-investor and the TV2 Media Group Holdings Kft. today signed a purchase agreement on...

The government considers to introduce a 3-5 percent tax on advertising
Date: 2015-03-03 11:40:03

The government is considering to introduce a 3-5 percent tax on advertising and seeks to protect the smaller media companies. Specific proposals for the amendment of the advertising tax has...

The Hégető Honorka Awards were presented for the twentieth time Date: 2024-11-21 11:30:46

(HU) Nem a magánélettel kell címlapra kerülni Date: 2024-03-12 08:14:07

Seventeen years of television advertising practice were examined by the NMHH Date: 2023-08-29 11:50:45

Atmedia research: How media effects our shopping habits? Date: 2021-11-12 19:00:03

The credibility of the printed word Date: 2017-10-27 09:27:07

Media Council: eight brands per hour appear on the two major commercial channels Date: 2015-11-23 11:50:14

Change of ownership at theTV2 Group Date: 2015-10-15 11:04:43

The government considers to introduce a 3-5 percent tax on advertising Date: 2015-03-03 11:40:03