Maspex Olympos - Trademagazin

Health and superpower in a bottle
Date: 2024-09-10 10:53:55

One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...

Functional foods in full force
Date: 2024-05-07 10:56:49

Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...

Royal Bitter
Date: 2024-04-25 08:40:14

Royal is launching a new product in 2024, which will also enter a new category: bitter liqueur Royal Bitter will be added to the portfolio. Carefully selected, natural ingredients give...

Open water!
Date: 2024-04-22 13:34:31

There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...

Carbonated soft drinks and syrups riding the stormy waves of the market
Date: 2024-04-10 10:25:03

In 2023 the carbonated soft drinks market continued to be affected by external factors such as high inflation, the changing tax environment, the introduction of the EPR fee, soaring raw...

Nestea pear-vanilla
Date: 2024-04-04 08:46:00

Nestea is bringing an exciting new ice tea to Hungarian consumers. The juicy pear flavour combined with soft vanilla makes for a truly refreshing taste experience! The products are available...

Hydration and vitamin supplementation tailored to children’s needs
Date: 2024-04-02 10:51:24

Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...

Nestea 330 ml
Date: 2024-04-01 08:46:19

Two of Nestea’s most popular refreshing fruit flavours, lemon and peach, are now also available in 330 ml aluminium can format. Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1. Customer...

Summer? Festivals!
Date: 2024-03-27 09:54:09

The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...

Hendrick’s Grand Cabaret Gin
Date: 2024-03-27 08:38:52

Master distiller Lesley Gracie’s latest creation was inspired by a 17th century fruit-based drink. This limited edition was created with a feeling of instinctive exultation and poetry. A sensual cabaret of...

Topjoy fruit drinks with vitamins and minerals
Date: 2024-03-26 08:46:40

The new Topjoy functional fruit drinks, with 20% fruit content and added vitamins, will be available in 3 flavours. Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1., Customer service T.:...

(HU) Apenta+ Collagen őszibarack
Date: 2024-03-26 08:33:42

Apenta+ Collagen is now available in peach flavour as well as strawberry, containing 3,000mg of hydrolysed bovine collagen per bottle. Collagen is an important component of our skin and joints....

Serve breakfast like a king…
Date: 2024-03-20 11:22:28

Most people think of breakfast as the healthiest main meal – even late risers share this view –and this is something that the food and hospitality industry should take into...

Strong headwind in the juice market
Date: 2024-03-06 11:59:18

This article is available for reading in Trade magazin 2024/2-3 NIQ data reveals: the FJND market grew by 6.8% in value, with a 23.7% decline in volume sales in 2023...

Funkcionális italok, az egészség és a jóllét katalizátorai
Date: 2023-09-06 11:06:07

A COVID egyértelműen trendformáló hatású volt a funkcionális italok piacán is. Az emberek elkezdtek sokkal többet és mélyebben foglalkozni a saját jóllétükkel. Ez a jelenség világszinten is megfigyelhető volt, aminek...

Háború nyet, vodka da!
Date: 2023-09-01 10:05:55

Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...

A fight, but not a windmill fight!
Date: 2023-04-20 11:04:41

2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

Topjoy
Date: 2023-03-30 16:28:25

This year 5 new products join the glass-bottle portfolio of Topjoy. Margarita and Sunset are our new alcohol-free cocktails. We also launch the Topjoy Light range, in the three most...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

Mineral water is washing the category’s boundaries away
Date: 2022-07-06 09:22:35

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

Magazin: To our health!
Date: 2022-03-25 06:25:22

Anita Pusztai, Sió-Eckes Kft.’s marketing director told our magazine that according to Nielsen data, fruit juice sales increased by 8 percent in 2021. Sió-Eckes also had a successful year, preserving...

Vitality and health in a bottle
Date: 2021-10-05 09:35:37

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...

Magazine: In colour, taste and effect – ice tea is so hot!
Date: 2021-06-28 06:48:46

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

Besides keeping you awake, energy drinks ought to be healthy too!
Date: 2021-05-07 10:58:38

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager reported to our magazine that the retail market of energy drinks grew by 2.9 percent in value and increased by 3.3 percent...

KUBU Play and 100% Purée
Date: 2021-03-23 12:59:03

This year’s novelty from Kubu Play is the mango-flavoured, apple-mango-orange-lemon drink. The new flavour combination of 100-percent Kubu Purée is banana-apple. This product is made without added sugar and is...

Apenta+ Collagen & Electrolytes
Date: 2021-03-23 12:20:57

Apenta+ appears on store shelves with 2 new products in 2021. Apenta+ ELECTROLYTES is the first electrolyte containing, isotonic sports drink from the brand. Apenta+ COLLAGEN is a special new product...

KUBU banana-peach and banana-blueberry drinks
Date: 2021-03-23 12:11:18

Classic Kubu nectars are now available in two new flavours: the banana-carrot-blueberry drink is likely to become the favourite of children who like blueberry. The banana-peach drink is also made...

Health and superpower in a bottle Date: 2024-09-10 10:53:55

Functional foods in full force Date: 2024-05-07 10:56:49

Royal Bitter Date: 2024-04-25 08:40:14

Open water! Date: 2024-04-22 13:34:31

Carbonated soft drinks and syrups riding the stormy waves of the market Date: 2024-04-10 10:25:03

Nestea pear-vanilla Date: 2024-04-04 08:46:00

Hydration and vitamin supplementation tailored to children’s needs Date: 2024-04-02 10:51:24

Nestea 330 ml Date: 2024-04-01 08:46:19

Summer? Festivals! Date: 2024-03-27 09:54:09

Hendrick’s Grand Cabaret Gin Date: 2024-03-27 08:38:52

Topjoy fruit drinks with vitamins and minerals Date: 2024-03-26 08:46:40

(HU) Apenta+ Collagen őszibarack Date: 2024-03-26 08:33:42

Serve breakfast like a king… Date: 2024-03-20 11:22:28

Strong headwind in the juice market Date: 2024-03-06 11:59:18

Funkcionális italok, az egészség és a jóllét katalizátorai Date: 2023-09-06 11:06:07

Háború nyet, vodka da! Date: 2023-09-01 10:05:55

A fight, but not a windmill fight! Date: 2023-04-20 11:04:41

More than just “mash for babies” Date: 2023-04-05 10:32:51

Topjoy Date: 2023-03-30 16:28:25

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

It is time to be active again! Date: 2022-09-23 10:43:27

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

Mineral water is washing the category’s boundaries away Date: 2022-07-06 09:22:35

Magazin: To our health! Date: 2022-03-25 06:25:22

Vitality and health in a bottle Date: 2021-10-05 09:35:37

Magazine: In colour, taste and effect – ice tea is so hot! Date: 2021-06-28 06:48:46

Besides keeping you awake, energy drinks ought to be healthy too! Date: 2021-05-07 10:58:38

KUBU Play and 100% Purée Date: 2021-03-23 12:59:03

Apenta+ Collagen & Electrolytes Date: 2021-03-23 12:20:57

KUBU banana-peach and banana-blueberry drinks Date: 2021-03-23 12:11:18