Tag "Magyar Piszke Papír Kft."
Gluten-free but still complete
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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Make quality visible! Choose the Excellent Product trademark!
For nearly 20 years Hungarian Product Nonprofit Kft. has been using its trademarks to help consumers easily identify domestic products and services. At the same time, the company also helps...
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Some surprising trends
After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...
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Everyone wins with shrink wrap free toilet paper – Rossmann is the leader in green innovation
MAGYAR PISZKE PAPÍR Kft.’s shrink wrap free Crepto 3240 toilet paper has been available in Rossmann drugstores since 2023. The product is a true innovation with its recycled and recyclable...
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Competing kitchen rolls
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
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Versatile kitchen rolls remain popular
Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...
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Aby’s cold-pressed organic oils, 250 ml
Our innovative Aby’s cold-pressed organic oils have renewed. These products (linseed, hemp seed, poppy seed, grape seed and pumpkin seed oils) are made exclusively from natural ingredients, they don’t contain...
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