Tag "L’Occitane"
Five microtrends rewriting green claim strategies
As sustainability communication is maturing, vague, formulaic green claims are disappearing from the market. This article is available for reading in Trade magazin 2025/8-9. Based on the spring 2025 forecasts...
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The use of waterless products in personal care launches is increasing globally
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of...
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Profits of the cosmetics company have decreased
The six-month after-tax profit of the L’Occitane International French cosmetics company fell by 57 percent year-on-year, mainly due to unfavorable exchange rate fluctuations and lower sales, due to increasing competition....
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