Tag "light sör"

Brewer AB InBev Signals New Focus On Michelob Ultra Amid Light Beer Rivalry

Brewer AB InBev Signals New Focus On Michelob Ultra Amid Light Beer Rivalry
Date: 2023-09-22 09:58:55

Anheuser-Busch InBev has elevated its low calorie lager Michelob Ultra to the status of ‘global brand’, according to an investor presentation held on Tuesday, positioning it to better compete with...

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Peroni launches £17m Stile Capri marketing campaign across Europe

Peroni launches £17m Stile Capri marketing campaign across Europe
Date: 2023-06-06 09:29:28

Peroni Nastro Azzurro (PNA) has revealed it is launching a new €20m (£17m) marketing campaign across several European countries for Stile Capri, the brand’s inaugural lighter lager and its first...

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