Tag "kutatás"
Cheese-cocoa-peach jam: these are the most popular cookie flavors
Hungarians like savory pastries the most, and among them, the cheese scone is still the unshakable king – according to the nationally representative public opinion poll conducted by the Pek-Snack...
Read more
Hungarians don’t replace their furniture – JYSK research reveals a conscious, long-term planning market
The Hungarian furniture purchasing market is stable, predictable and clearly conscious: the majority of buyers do not make decisions on impulse, but plan ahead, buy personally and use their furniture...
Read more
AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
Read more
This is how we drink wine!
According to a nationwide survey conducted in the fall of 2025 on behalf of the National Council of Wine Communities (HNT), 54% of Hungarian adults drank wine in the past...
Read more
No, thank you!
According to an international study, consciously refusing alcohol is becoming more and more acceptable worldwide. This article is available for reading in Trade magazin 2026/02-03 Based on a survey commissioned...
Read more
Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
Read more
AI has revolutionized SME marketing, but customers aren’t applauding
The use of artificial intelligence in the marketing of domestic small and medium-sized enterprises is spreading at a record speed, while on the consumer side there is a surprisingly wide...
Read more
Demand For No-Alcohol And Functional Drinks On The Rise, Says IWSR
No-alcohol and functional drinks are continuously and rapidly rising in popularity driven by different factors, according to a new study by IWSR. The IWSR estimated that no-alcohol beer, wine, spirits...
Read more
Household food waste: Hungarians throw away 65.5 kilos per capita – and underestimate this by almost half on average
According to the study (Sustainable Chemistry and Pharmacy, 2025) by Attila Kunszabó and co-authors, between 2016 and 2021, edible (avoidable) food waste decreased by 23.99% (from 33.14 to 25.19 kg/person/year),...
Read more
Hungarians view smart homes as an investment – MediaMarkt research
We can forget the image that the smart home is a toy for the rich, where the electricity is turned on by clapping. By 2026, technology will be pure mathematics...
Read more
Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
Read more
Gasoline, used, for 3.9 million – this is how middle-aged Hungarians plan to buy a car
Four out of ten middle-aged people plan to buy a car in the next year, according to the K&H Sure Future research, which examined, among other things, the opinion of...
Read more
Business lunches
According to recent research by the International Workplace Group (IWG), business lunches are enjoying a renaissance, but in a different form: meetings are no longer held in city centres, but...
Read more
The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
Read more
Colleagues say!
Last year the leadership of the craft union received feedback from members about a decline in turnover compared to the same period in the previous year. This article is available...
Read more
How to prepare Christmas dinner on the kitchen stove?
In European households, the hob is a basic appliance in the kitchen, used regularly by 64 percent of users. However, even these can encounter difficulties. Research shows that for a...
Read more
Even though half of Hungarians are stressed about Christmas gifts, we don’t compromise on quality
Christmas gift shopping is a joy for many, but a particularly stressful experience for others. According to a recent survey by Árukereső, Hungarians’ feelings are strongly divided: while every fourth...
Read more
Recent research: Hungarians believe these are essential parts of Christmas
Hungarians believe that the most important thing at Christmas is to avoid conflict, yet almost every second family experiences tension because we strive for perfection – according to a recent...
Read more
Körkörös.hu: Plastic could still cover the ocean surface in a hundred years
New ocean research results paint a sobering picture: even if the flow of plastic into the seas were to completely stop from now on, some of the waste already there...
Read more
Survey: 98 percent of Hungarians use the cashback system
Hungary is leading the way in the use of the mandatory return system (DRS), according to a recent international study covering 16 countries. The “Global Recycling Habits and Attitudes 2025”...
Read more
Sensory hypersensitivity and urinary anxiety: many people prefer not to go to the bathroom – new research sheds light on this
One in two people is likely to experience hygiene problems in public restrooms, according to a survey by Tork, part of Essity. The research by the world’s leading professional hygiene...
Read more
The growing trend has been broken: Hungarians plan to spend the same amount on Christmas this year as last year
This year, Hungarians are expected to spend the same amount at Christmas compared to last year, according to a recent, national, representative study. According to the results, the proportion of...
Read more
Local Products Not Always Better for the Environment, Göttingen University Study Finds
Many consumers believe that locally produced food is more environmentally friendly than imported goods — but that’s not necessarily true. A recent study by the University of Göttingen reveals that...
Read more
Equilor Corporate Advisory: operational excellence is the key to development
The growth prospects of the European economy, and within it Hungary, have weakened in recent times, and structural problems make a quick recovery difficult in the medium term. In this...
Read more
Tipping habits
According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...
Read more
The customer of the future in 2025: price and convenience above all else
VML’s ninth Future Shopper (“Future Shopper”) research was conducted with the participation of more than 25 thousand consumers and highlights that shopping habits are changing at an unprecedented speed. Shoppers...
Read more
Trade isn’t an obstacle – it can also be a tool for sustainability
According to the Trade4SD project (led by Corvinus University of Budapest), openness to trade doesn’t preclude sustainability – as a matter of fact it can strengthen it if decision-making also...
Read more
Addressing Generation Z on the beverage market
In the middle of summer Worth Global Style Network (WGSN) published the results of IWSR’s March research on Generation Z’s alcohol consumption habits. This article is available for reading in...
Read more
“Bamboo plastic”: stronger than traditional plastic, yet decomposes in 50 days – a new raw material could be used in packaging
Chinese researchers have presented a “molecular plastic” (BM-plastic) made from bamboo that rivals petroleum-based plastics in mechanical strength, while completely degrading in soil in less than two months. The development...
Read more
National protein research: This is how Hungarians stand in terms of protein intake
Sorry, this entry is only available in HU....
Read more
