Tag "kutatás"
Attractions and choices
At the end of 2024 the Eventrend Group conducted a representative questionnaire survey among nearly 1,000 Hungarian adults who visit restaurants, pastry shops or cafés minimum 1-2 times a year....
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Hungarians Have Mixed Feelings About Humanoid Robots
From January, humanoid robots have been available in Hungary at prices ranging from 12 to 14 million forints. However, a recent international study shows that most Hungarians remain skeptical about...
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Young and old are the happiest, people in their forties are the unhappiest – KOMETA research for the International Day of Happiness
54 percent of Hungarians are happy or more often than unhappy – this is revealed by a representative survey conducted by KOMETA in March 2025*, published on the occasion of...
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AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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4 simple ways to keep your smile healthy
March 20th is World Oral Health Day, which aims to draw attention to the importance of good oral hygiene. It is not just an aesthetic issue, it also has a...
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Consumer confidence in branded products is growing again in Germany
The popularity of private label products has somewhat waned and fewer consumers consider them an equivalent alternative to branded products, Lebensmittelpraxis reports citing the latest research by consultancy firm Smartcon...
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K&H: many people still don’t look around for the mandatory ones
Although the majority of middle-aged car owners are open to finding the best deals, many still do not look around at other insurers – this is revealed, among other things,...
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New customer trends: we rely on influencers and social media
Not only are social platforms playing a bigger role than ever in shopping, but artificial intelligence has also disrupted consumer habits. Thanks to technological advancements, our shopping habits have changed,...
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Almost a quarter of young people suffer from their family’s debt
According to K&H Bank, not only adults but also children can be seriously affected if the family is struggling with financial problems. According to a British survey, nearly a quarter...
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A Hungarian research group has developed a gene editing process for producing new grain varieties
The cereal grain research working group of the National Laboratory for Agricultural Biotechnology and Precision Breeding for Food Security has developed a gene editing process for producing economically useful grain...
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According to IKEA research, 77 percent of Hungarians use their mobile phones in bed
Sleep is essential for our physical and mental health. However, IKEA’s latest research reveals that many Hungarians struggle with sleep deprivation, with 45 percent sleeping an average of 6 hours...
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Generali research: Only a tenth of Hungarians think 2025 will be a fantastic year
The Hungarian population is less concerned about the spread of international war and more about inflation and further price increases, according to a representative study by Generali, which examined the...
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An ancient herb that helps relieve pain
For thousands of years, mankind has turned to the power of nature when it comes to preserving its health. Black evening primrose already occupied a prominent place in the apothecaries...
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Shell Hungary survey reveals new trends in digital shopping
Smartphones have become an integral part of our daily lives, and the latest research by Shell Hungary highlights how these devices shape our shopping habits. According to the research, 87...
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Every fourth Hungarian would like to improve their digestive well-being, but doesn’t know how
The start of the new year is a time for many to pay more attention to their health. However, according to a recent Hungarian study*, a significant proportion of Hungarians...
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Will our financial situation be better in 2025? Research has been conducted on what Hungarians think
The Hungarian population has mixed expectations about their financial situation this year. Nearly 40% expect to be in worse financial circumstances in 2025 compared to the previous year, while 20%...
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We spent nearly one hundred thousand forints on food during the holiday season
Christmas preparations determined the turnover of the Kifli.hu online supermarket in December 2024. The demand for home baking, premium products and special holiday dishes was outstanding, but the purchase frequency...
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Three-quarters of Hungarians are well-versed in AI, reveals Ipsos global survey
The Ipsos 2024 AI Monitor report provides a comprehensive picture of how people around the world and in Hungary relate to artificial intelligence (AI). While the majority trust that AI...
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AI-Generated Ads May Have A Negative Effect On Consumer Perceptions
A new study by NIQ suggests that AI-generated advertisements could ‘dampen consumer perceptions’ about particular brands, with consumers viewing AI-driven ad content as more ‘annoying’, ‘boring’, and ‘confusing’ than traditional...
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Mol and the University of Pannonia have completed a successful consortium project
Mol and Pannon University have concluded a successful consortium project and have signed a three-year cooperation agreement, Mol informed MTI. According to the announcement, Pannon University, Mol and their consortium...
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This is how Hungarians shopped for Christmas this year
Christmas is one of the most cherished times of the year, filled with the joys and challenges of gift-giving. A recent survey conducted by Pepita.hu, involving more than 4,000 participants, provides...
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Hungarian companies are optimistic about climate change
According to EY’s international research, the majority of Hungarian companies are optimistic about meeting their climate targets, and 70% are confident that they will reach their sustainability goals. This article...
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National research: these are Hungarians’ favorite dishes
Although they are more or less open to new things, domestic consumers clearly insist on traditional Christmas dishes. According to a recent, national research, the list of the most popular...
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More than half a million people are now eligible for their dream home in Buda
Players collect points mainly by purchasing the Five-digit Lottery and Eurojackpot to have a chance to win their dream home in Buda. The modern apartment in the 12th district can...
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Independence will make employees happy – here’s how we can make them that way
Our priorities are changing: according to MIT research, whether we stay at our jobs or quit is no longer primarily determined by professional and career considerations, i.e. it does not...
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Hungarian family businesses invest in cooperation, not generational change
More than 20 percent of the 515,000 partnerships operating in Hungary today, or 130,000, are family businesses, where the owners are connected by some kind of kinship. Among them, there...
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According to two-thirds of Hungarians, lifestyle changes are necessary due to climate change
According to a new survey conducted by the European Investment Bank (EIB), nearly two-thirds of Hungarians admit that they will have to change their lifestyle due to climate change. The...
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The benefits of ESG are slowly emerging
The number of people interested in the new ESG regulation, which came into effect in January, is increasing beyond the scope of obligations, including among small and medium-sized enterprises. In...
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Employers who don’t offer hybrid work may lose two-thirds of talent
Companies that don’t offer hybrid work opportunities may be missing out on top graduate talent, according to new research from the International Workplace Group. The study of more than 1,000...
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Omnichannel Scale 2024: How can Hungarian retailers remain competitive?
The Omnichannel Scale 2024 study gives a comprehensive overview of how retailers can seize the opportunities, while facing the challenges of implementing an omnichannel strategy. This article is available for...
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