Tag "kutatás"

What makes us add the product to the cart – research
Date: 2025-07-01 12:16:36

The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...

Henkel Hungary: Career, values, timeless trust
Date: 2025-07-01 11:30:09

One of the world’s most comprehensive employer brand research studies, Randstad Employer Brand Research 2025, has yielded remarkable results for Henkel Hungary. According to the research*, Henkel Hungary has become...

Germany’s largest study on vegetarianism and vegan nutrition launched
Date: 2025-06-27 11:11:05

Plant-based diets are becoming increasingly popular worldwide: more and more people are eliminating meat, dairy products and other animal-derived ingredients from their diets – some for animal welfare reasons, some...

One click for happiness: nine out of ten Hungarians are impulse buyers
Date: 2025-06-23 11:06:22

A fifth of Hungarians regularly buy products that they did not plan in advance, according to MediaMarkt’s latest, nationally representative research. It is particularly typical of the younger generation that...

PwC E-toplist: The largest and most well-known online retailers
Date: 2025-06-19 13:10:04

4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published the 2024 ranking of the most successful e-retailers on June 19 at a professional event attended by more than 40...

Generation Z: They barely make ends meet, yet they save
Date: 2025-06-18 11:44:34

“They are lazy, irresponsible, and not interested in finances!” We often encounter stereotypes like this when it comes to Generation Z. However, according to Erste research, the majority of today’s...

Therapy without an appointment, during working hours – the dog-friendly office really gives
Date: 2025-06-17 11:34:18

Stress relief and mental well-being have a very important impact on our work performance. And pets support our mental well-being in many ways, affecting our mental health, even when we...

What treasure are Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna looking for in Börzsöny? – The Adventure Circle is starting!
Date: 2025-06-10 11:35:47

A thick novel, a slingshot, or maybe a featherweight? What use can these be during a trip? How does Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna end up...

Young people are now more conscious wine drinkers
Date: 2025-06-05 20:02:12

A recent representative survey commissioned by the National Council of Wine Communities (HNT) showed a significant increase in occasional, experience-based wine consumption among 18-40 year olds. This article is available...

Young Hungarians cook at home – fast food is not trendy
Date: 2025-05-28 11:37:41

The majority of Hungarian young people rarely or never go to fast food restaurants, preferring to cook at home – according to a survey conducted in January 2025 by the...

Hamburger picture 2025 – this is how Hungarians eat hamburgers
Date: 2025-05-27 12:19:00

Hungary’s undisputed favourite is the beef burger – preferably loaded with cheese, bacon, fresh vegetables and a generous selection of sauces – according to a survey by TV Paprika conducted...

Corvinus research: Women lead more sustainable economies
Date: 2025-05-27 10:49:12

Agricultural enterprises run by women are more resource-optimized and eco-efficient, producing their products with less environmental damage, according to a recent Hungarian-Slovenian study led by Corvinus University of Budapest. Imre...

The survey on alcohol and other drug consumption habits has interesting results
Date: 2025-05-22 11:10:31

Among young people in Europe, Czech fifteen- to sixteen-year-olds have the most experience with marijuana use, according to an international survey published by the CTK news agency. Research conducted in...

PwC Value in Motion: AI’s economic stimulus impact could reach 15% by 2035
Date: 2025-05-22 10:58:15

According to PwC’s latest research, artificial intelligence (AI) could add one percentage point to annual global economic growth over the next decade—a pace comparable to the industrial expansion of the...

K&H: almost 400 thousand forints are already spent on vacation
Date: 2025-05-13 10:39:24

Middle-aged Hungarians planning a vacation are spending an average of 397,000 forints on their trip this year, compared to 327,000 and 296,000 forints one and two years earlier, respectively, according...

Hungarian shoppers love prize games, according to a recent survey
Date: 2025-05-08 12:29:42

Almost all Hungarian shoppers are willing to spend more if they have the chance to win, according to a recent study by Etele Plaza. More than half of consumers participate...

A new set of employee values is taking shape – or what does a “good workplace” mean today?
Date: 2025-05-02 11:27:51

Randstad’s Workmonitor 2025 provides a comprehensive picture of how employees’ relationship with work is shifting – globally and in Hungary. Based on the opinions of over 26,000 employees, the report...

EY: Brand loyalty is on the decline – almost only the price-value ratio matters
Date: 2025-04-29 12:02:33

Consumers around the world are concerned about the rising cost of living, which is having a dramatic impact on their purchasing habits, according to EY’s latest international survey of more...

The dark side of AI – who will stop the spread of deepfake?
Date: 2025-04-28 11:24:39

Deepfakes, or fake images, videos, and audio generated by artificial intelligence, are a growing problem online. As technology advances, it becomes increasingly difficult to distinguish between real and artificial content,...

International quotation system – a more transparent event planning market
Date: 2025-04-15 11:15:31

MaReSz proposes the introduction of an international quotation system for the event market. This, and the Association’s newly published hourly rate research, aim to ensure sustainable, competitive and transparent operations,...

National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Date: 2025-04-08 12:10:48

Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...

National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Date: 2025-04-08 11:28:00

Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...

Attractions and choices
Date: 2025-03-25 10:24:06

At the end of 2024 the Eventrend Group conducted a representative questionnaire survey among nearly 1,000 Hungarian adults who visit restaurants, pastry shops or cafés minimum 1-2 times a year....

Hungarians Have Mixed Feelings About Humanoid Robots
Date: 2025-03-20 09:29:37

From January, humanoid robots have been available in Hungary at prices ranging from 12 to 14 million forints. However, a recent international study shows that most Hungarians remain skeptical about...

Young and old are the happiest, people in their forties are the unhappiest – KOMETA research for the International Day of Happiness
Date: 2025-03-19 12:12:44

54 percent of Hungarians are happy or more often than unhappy – this is revealed by a representative survey conducted by KOMETA in March 2025*, published on the occasion of...

AI-generated ads can have a negative influence on consumer perception
Date: 2025-03-18 10:50:51

According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...

4 simple ways to keep your smile healthy
Date: 2025-03-18 10:30:35

March 20th is World Oral Health Day, which aims to draw attention to the importance of good oral hygiene. It is not just an aesthetic issue, it also has a...

Consumer confidence in branded products is growing again in Germany
Date: 2025-03-12 09:40:14

The popularity of private label products has somewhat waned and fewer consumers consider them an equivalent alternative to branded products, Lebensmittelpraxis reports citing the latest research by consultancy firm Smartcon...

K&H: many people still don’t look around for the mandatory ones
Date: 2025-03-06 09:30:20

Although the majority of middle-aged car owners are open to finding the best deals, many still do not look around at other insurers – this is revealed, among other things,...

New customer trends: we rely on influencers and social media
Date: 2025-03-05 13:54:33

Not only are social platforms playing a bigger role than ever in shopping, but artificial intelligence has also disrupted consumer habits. Thanks to technological advancements, our shopping habits have changed,...

Tag "kutatás"

What makes us add the product to the cart – research Date: 2025-07-01 12:16:36

Henkel Hungary: Career, values, timeless trust Date: 2025-07-01 11:30:09

Germany’s largest study on vegetarianism and vegan nutrition launched Date: 2025-06-27 11:11:05

One click for happiness: nine out of ten Hungarians are impulse buyers Date: 2025-06-23 11:06:22

PwC E-toplist: The largest and most well-known online retailers Date: 2025-06-19 13:10:04

Generation Z: They barely make ends meet, yet they save Date: 2025-06-18 11:44:34

Therapy without an appointment, during working hours – the dog-friendly office really gives Date: 2025-06-17 11:34:18

What treasure are Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna looking for in Börzsöny? – The Adventure Circle is starting! Date: 2025-06-10 11:35:47

Young people are now more conscious wine drinkers Date: 2025-06-05 20:02:12

Young Hungarians cook at home – fast food is not trendy Date: 2025-05-28 11:37:41

Hamburger picture 2025 – this is how Hungarians eat hamburgers Date: 2025-05-27 12:19:00

Corvinus research: Women lead more sustainable economies Date: 2025-05-27 10:49:12

The survey on alcohol and other drug consumption habits has interesting results Date: 2025-05-22 11:10:31

PwC Value in Motion: AI’s economic stimulus impact could reach 15% by 2035 Date: 2025-05-22 10:58:15

K&H: almost 400 thousand forints are already spent on vacation Date: 2025-05-13 10:39:24

Hungarian shoppers love prize games, according to a recent survey Date: 2025-05-08 12:29:42

A new set of employee values ​​is taking shape – or what does a “good workplace” mean today? Date: 2025-05-02 11:27:51

EY: Brand loyalty is on the decline – almost only the price-value ratio matters Date: 2025-04-29 12:02:33

The dark side of AI – who will stop the spread of deepfake? Date: 2025-04-28 11:24:39

International quotation system – a more transparent event planning market Date: 2025-04-15 11:15:31

National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it Date: 2025-04-08 12:10:48

National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it Date: 2025-04-08 11:28:00

Attractions and choices Date: 2025-03-25 10:24:06

Hungarians Have Mixed Feelings About Humanoid Robots Date: 2025-03-20 09:29:37

Young and old are the happiest, people in their forties are the unhappiest – KOMETA research for the International Day of Happiness Date: 2025-03-19 12:12:44

AI-generated ads can have a negative influence on consumer perception Date: 2025-03-18 10:50:51

4 simple ways to keep your smile healthy Date: 2025-03-18 10:30:35

Consumer confidence in branded products is growing again in Germany Date: 2025-03-12 09:40:14

K&H: many people still don’t look around for the mandatory ones Date: 2025-03-06 09:30:20

New customer trends: we rely on influencers and social media Date: 2025-03-05 13:54:33

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