Tag "kutatás"
A new set of employee values is taking shape – or what does a “good workplace” mean today?
Date: 2025-05-02 11:27:51
Randstad’s Workmonitor 2025 provides a comprehensive picture of how employees’ relationship with work is shifting – globally and in Hungary. Based on the opinions of over 26,000 employees, the report...
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EY: Brand loyalty is on the decline – almost only the price-value ratio matters
Date: 2025-04-29 12:02:33
Consumers around the world are concerned about the rising cost of living, which is having a dramatic impact on their purchasing habits, according to EY’s latest international survey of more...
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The dark side of AI – who will stop the spread of deepfake?
Date: 2025-04-28 11:24:39
Deepfakes, or fake images, videos, and audio generated by artificial intelligence, are a growing problem online. As technology advances, it becomes increasingly difficult to distinguish between real and artificial content,...
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International quotation system – a more transparent event planning market
Date: 2025-04-15 11:15:31
MaReSz proposes the introduction of an international quotation system for the event market. This, and the Association’s newly published hourly rate research, aim to ensure sustainable, competitive and transparent operations,...
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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Date: 2025-04-08 12:10:48
Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...
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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Date: 2025-04-08 11:28:00
Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...
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Attractions and choices
Date: 2025-03-25 10:24:06
At the end of 2024 the Eventrend Group conducted a representative questionnaire survey among nearly 1,000 Hungarian adults who visit restaurants, pastry shops or cafés minimum 1-2 times a year....
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Hungarians Have Mixed Feelings About Humanoid Robots
Date: 2025-03-20 09:29:37
From January, humanoid robots have been available in Hungary at prices ranging from 12 to 14 million forints. However, a recent international study shows that most Hungarians remain skeptical about...
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Young and old are the happiest, people in their forties are the unhappiest – KOMETA research for the International Day of Happiness
Date: 2025-03-19 12:12:44
54 percent of Hungarians are happy or more often than unhappy – this is revealed by a representative survey conducted by KOMETA in March 2025*, published on the occasion of...
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AI-generated ads can have a negative influence on consumer perception
Date: 2025-03-18 10:50:51
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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4 simple ways to keep your smile healthy
Date: 2025-03-18 10:30:35
March 20th is World Oral Health Day, which aims to draw attention to the importance of good oral hygiene. It is not just an aesthetic issue, it also has a...
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Consumer confidence in branded products is growing again in Germany
Date: 2025-03-12 09:40:14
The popularity of private label products has somewhat waned and fewer consumers consider them an equivalent alternative to branded products, Lebensmittelpraxis reports citing the latest research by consultancy firm Smartcon...
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K&H: many people still don’t look around for the mandatory ones
Date: 2025-03-06 09:30:20
Although the majority of middle-aged car owners are open to finding the best deals, many still do not look around at other insurers – this is revealed, among other things,...
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New customer trends: we rely on influencers and social media
Date: 2025-03-05 13:54:33
Not only are social platforms playing a bigger role than ever in shopping, but artificial intelligence has also disrupted consumer habits. Thanks to technological advancements, our shopping habits have changed,...
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Almost a quarter of young people suffer from their family’s debt
Date: 2025-03-04 08:09:08
According to K&H Bank, not only adults but also children can be seriously affected if the family is struggling with financial problems. According to a British survey, nearly a quarter...
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A Hungarian research group has developed a gene editing process for producing new grain varieties
Date: 2025-02-24 10:54:35
The cereal grain research working group of the National Laboratory for Agricultural Biotechnology and Precision Breeding for Food Security has developed a gene editing process for producing economically useful grain...
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According to IKEA research, 77 percent of Hungarians use their mobile phones in bed
Date: 2025-02-13 11:04:13
Sleep is essential for our physical and mental health. However, IKEA’s latest research reveals that many Hungarians struggle with sleep deprivation, with 45 percent sleeping an average of 6 hours...
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Generali research: Only a tenth of Hungarians think 2025 will be a fantastic year
Date: 2025-01-23 12:40:12
The Hungarian population is less concerned about the spread of international war and more about inflation and further price increases, according to a representative study by Generali, which examined the...
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An ancient herb that helps relieve pain
Date: 2025-01-23 11:11:25
For thousands of years, mankind has turned to the power of nature when it comes to preserving its health. Black evening primrose already occupied a prominent place in the apothecaries...
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Shell Hungary survey reveals new trends in digital shopping
Date: 2025-01-15 13:13:50
Smartphones have become an integral part of our daily lives, and the latest research by Shell Hungary highlights how these devices shape our shopping habits. According to the research, 87...
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Every fourth Hungarian would like to improve their digestive well-being, but doesn’t know how
Date: 2025-01-15 12:19:05
The start of the new year is a time for many to pay more attention to their health. However, according to a recent Hungarian study*, a significant proportion of Hungarians...
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Will our financial situation be better in 2025? Research has been conducted on what Hungarians think
Date: 2025-01-14 13:28:22
The Hungarian population has mixed expectations about their financial situation this year. Nearly 40% expect to be in worse financial circumstances in 2025 compared to the previous year, while 20%...
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We spent nearly one hundred thousand forints on food during the holiday season
Date: 2025-01-10 13:24:20
Christmas preparations determined the turnover of the Kifli.hu online supermarket in December 2024. The demand for home baking, premium products and special holiday dishes was outstanding, but the purchase frequency...
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Three-quarters of Hungarians are well-versed in AI, reveals Ipsos global survey
Date: 2024-12-19 10:16:13
The Ipsos 2024 AI Monitor report provides a comprehensive picture of how people around the world and in Hungary relate to artificial intelligence (AI). While the majority trust that AI...
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AI-Generated Ads May Have A Negative Effect On Consumer Perceptions
Date: 2024-12-19 09:41:24
A new study by NIQ suggests that AI-generated advertisements could ‘dampen consumer perceptions’ about particular brands, with consumers viewing AI-driven ad content as more ‘annoying’, ‘boring’, and ‘confusing’ than traditional...
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Mol and the University of Pannonia have completed a successful consortium project
Date: 2024-12-10 10:42:41
Mol and Pannon University have concluded a successful consortium project and have signed a three-year cooperation agreement, Mol informed MTI. According to the announcement, Pannon University, Mol and their consortium...
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This is how Hungarians shopped for Christmas this year
Date: 2024-12-06 12:13:24
Christmas is one of the most cherished times of the year, filled with the joys and challenges of gift-giving. A recent survey conducted by Pepita.hu, involving more than 4,000 participants, provides...
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Hungarian companies are optimistic about climate change
Date: 2024-12-06 11:00:24
According to EY’s international research, the majority of Hungarian companies are optimistic about meeting their climate targets, and 70% are confident that they will reach their sustainability goals. This article...
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National research: these are Hungarians’ favorite dishes
Date: 2024-12-05 11:30:55
Although they are more or less open to new things, domestic consumers clearly insist on traditional Christmas dishes. According to a recent, national research, the list of the most popular...
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More than half a million people are now eligible for their dream home in Buda
Date: 2024-11-29 09:58:04
Players collect points mainly by purchasing the Five-digit Lottery and Eurojackpot to have a chance to win their dream home in Buda. The modern apartment in the 12th district can...
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