Tag "kutatás"

Young Hungarians cook at home – fast food is not trendy

The majority of Hungarian young people rarely or never go to fast food restaurants, preferring to cook at home – according to a survey conducted in January 2025 by the...

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Hamburger picture 2025 – this is how Hungarians eat hamburgers

Hungary’s undisputed favourite is the beef burger – preferably loaded with cheese, bacon, fresh vegetables and a generous selection of sauces – according to a survey by TV Paprika conducted...

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Corvinus research: Women lead more sustainable economies

Agricultural enterprises run by women are more resource-optimized and eco-efficient, producing their products with less environmental damage, according to a recent Hungarian-Slovenian study led by Corvinus University of Budapest. Imre...

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The survey on alcohol and other drug consumption habits has interesting results

Among young people in Europe, Czech fifteen- to sixteen-year-olds have the most experience with marijuana use, according to an international survey published by the CTK news agency. Research conducted in...

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PwC Value in Motion: AI’s economic stimulus impact could reach 15% by 2035

According to PwC’s latest research, artificial intelligence (AI) could add one percentage point to annual global economic growth over the next decade—a pace comparable to the industrial expansion of the...

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K&H: almost 400 thousand forints are already spent on vacation

Middle-aged Hungarians planning a vacation are spending an average of 397,000 forints on their trip this year, compared to 327,000 and 296,000 forints one and two years earlier, respectively, according...

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Hungarian shoppers love prize games, according to a recent survey

Almost all Hungarian shoppers are willing to spend more if they have the chance to win, according to a recent study by Etele Plaza. More than half of consumers participate...

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A new set of employee values ​​is taking shape – or what does a “good workplace” mean today?

Randstad’s Workmonitor 2025 provides a comprehensive picture of how employees’ relationship with work is shifting – globally and in Hungary. Based on the opinions of over 26,000 employees, the report...

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EY: Brand loyalty is on the decline – almost only the price-value ratio matters

Consumers around the world are concerned about the rising cost of living, which is having a dramatic impact on their purchasing habits, according to EY’s latest international survey of more...

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The dark side of AI – who will stop the spread of deepfake?

Deepfakes, or fake images, videos, and audio generated by artificial intelligence, are a growing problem online. As technology advances, it becomes increasingly difficult to distinguish between real and artificial content,...

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International quotation system – a more transparent event planning market

MaReSz proposes the introduction of an international quotation system for the event market. This, and the Association’s newly published hourly rate research, aim to ensure sustainable, competitive and transparent operations,...

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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it

Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...

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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it

Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...

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Attractions and choices

At the end of 2024 the Eventrend Group conducted a representative questionnaire survey among nearly 1,000 Hungarian adults who visit restaurants, pastry shops or cafés minimum 1-2 times a year....

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Hungarians Have Mixed Feelings About Humanoid Robots

From January, humanoid robots have been available in Hungary at prices ranging from 12 to 14 million forints. However, a recent international study shows that most Hungarians remain skeptical about...

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Young and old are the happiest, people in their forties are the unhappiest – KOMETA research for the International Day of Happiness

54 percent of Hungarians are happy or more often than unhappy – this is revealed by a representative survey conducted by KOMETA in March 2025*, published on the occasion of...

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AI-generated ads can have a negative influence on consumer perception

According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...

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4 simple ways to keep your smile healthy

March 20th is World Oral Health Day, which aims to draw attention to the importance of good oral hygiene. It is not just an aesthetic issue, it also has a...

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Consumer confidence in branded products is growing again in Germany

The popularity of private label products has somewhat waned and fewer consumers consider them an equivalent alternative to branded products, Lebensmittelpraxis reports citing the latest research by consultancy firm Smartcon...

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K&H: many people still don’t look around for the mandatory ones

Although the majority of middle-aged car owners are open to finding the best deals, many still do not look around at other insurers – this is revealed, among other things,...

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New customer trends: we rely on influencers and social media

Not only are social platforms playing a bigger role than ever in shopping, but artificial intelligence has also disrupted consumer habits. Thanks to technological advancements, our shopping habits have changed,...

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Almost a quarter of young people suffer from their family’s debt

According to K&H Bank, not only adults but also children can be seriously affected if the family is struggling with financial problems. According to a British survey, nearly a quarter...

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A Hungarian research group has developed a gene editing process for producing new grain varieties

The cereal grain research working group of the National Laboratory for Agricultural Biotechnology and Precision Breeding for Food Security has developed a gene editing process for producing economically useful grain...

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According to IKEA research, 77 percent of Hungarians use their mobile phones in bed

Sleep is essential for our physical and mental health. However, IKEA’s latest research reveals that many Hungarians struggle with sleep deprivation, with 45 percent sleeping an average of 6 hours...

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Generali research: Only a tenth of Hungarians think 2025 will be a fantastic year

The Hungarian population is less concerned about the spread of international war and more about inflation and further price increases, according to a representative study by Generali, which examined the...

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An ancient herb that helps relieve pain

For thousands of years, mankind has turned to the power of nature when it comes to preserving its health. Black evening primrose already occupied a prominent place in the apothecaries...

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Shell Hungary survey reveals new trends in digital shopping

Smartphones have become an integral part of our daily lives, and the latest research by Shell Hungary highlights how these devices shape our shopping habits. According to the research, 87...

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Every fourth Hungarian would like to improve their digestive well-being, but doesn’t know how

The start of the new year is a time for many to pay more attention to their health. However, according to a recent Hungarian study*, a significant proportion of Hungarians...

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Will our financial situation be better in 2025? Research has been conducted on what Hungarians think

The Hungarian population has mixed expectations about their financial situation this year. Nearly 40% expect to be in worse financial circumstances in 2025 compared to the previous year, while 20%...

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We spent nearly one hundred thousand forints on food during the holiday season

Christmas preparations determined the turnover of the Kifli.hu online supermarket in December 2024. The demand for home baking, premium products and special holiday dishes was outstanding, but the purchase frequency...

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