Tag "kutatás"
Baggy eyes and bare trees – these are this year’s emoji trends
A heart, a laughing face or a spark – sometimes that’s enough to get your message across. Or is it not? On the occasion of World Emoji Day (July 17),...
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Hungary trusts AI
As artificial intelligence (AI) increasingly impacts everyday life around the world, the vast majority of Hungarians already know the basics of the technology and trust that companies will use data...
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Global Minimum Tax: American corporate groups may be permanently exempt from regulation
There have been exciting developments in the recent period regarding the global minimum tax. Based on the latest political agreements, American corporate groups may be exempted from the global minimum...
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A surprising pairing: trade and sustainability can go hand in hand
If the interests of producers and local communities are also taken into account, trade can be a tool, not just an obstacle, in achieving sustainability, concludes a recently concluded EU...
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This is how Hungarians eat lunch – we are still a meat-eating nation
A recent domestic study revealed how Hungarian food culture has (not) changed in the 21st century. The survey clearly revealed that meat is still an integral part of meals and...
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Young people are now more conscious wine drinkers
A recent representative survey commissioned by the National Council of Wine Communities (HNT) showed a significant increase in occasional, experience-based wine consumption among 18-40 year olds. This article is available...
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Recent research: guests avoid restaurants with poor restroom conditions
In a Tork international survey, 73% of respondents said that unpleasant restroom experiences significantly influence their decision to return1 to a hospitality venue. The condition of restrooms is a key...
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Hungarian SMEs see the future in development
The vast majority of companies desire and plan technological developments, and they see digitalization as key to increasing competitiveness, but the prevalence of automation and Industry 4.0 solutions is still...
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More than half of Slovenians would vacation in Croatia this year
71 percent of Slovenians are planning a vacation this year, and more than half of respondents would go to Croatia, according to the results of a survey by the Mediana...
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Fiatalok az agrár-élelmezési szektorban a FAO kutatása szerint
The Food and Agriculture Organization of the United Nations (FAO) today released a comprehensive report on the current 1.3 billion young people aged 15-24 worldwide, entitled “The State of Youth...
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What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...
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Henkel Hungary: Career, values, timeless trust
One of the world’s most comprehensive employer brand research studies, Randstad Employer Brand Research 2025, has yielded remarkable results for Henkel Hungary. According to the research*, Henkel Hungary has become...
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Germany’s largest study on vegetarianism and vegan nutrition launched
Plant-based diets are becoming increasingly popular worldwide: more and more people are eliminating meat, dairy products and other animal-derived ingredients from their diets – some for animal welfare reasons, some...
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One click for happiness: nine out of ten Hungarians are impulse buyers
A fifth of Hungarians regularly buy products that they did not plan in advance, according to MediaMarkt’s latest, nationally representative research. It is particularly typical of the younger generation that...
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PwC E-toplist: The largest and most well-known online retailers
4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published the 2024 ranking of the most successful e-retailers on June 19 at a professional event attended by more than 40...
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Generation Z: They barely make ends meet, yet they save
“They are lazy, irresponsible, and not interested in finances!” We often encounter stereotypes like this when it comes to Generation Z. However, according to Erste research, the majority of today’s...
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Therapy without an appointment, during working hours – the dog-friendly office really gives
Stress relief and mental well-being have a very important impact on our work performance. And pets support our mental well-being in many ways, affecting our mental health, even when we...
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What treasure are Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna looking for in Börzsöny? – The Adventure Circle is starting!
A thick novel, a slingshot, or maybe a featherweight? What use can these be during a trip? How does Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna end up...
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Young Hungarians cook at home – fast food is not trendy
The majority of Hungarian young people rarely or never go to fast food restaurants, preferring to cook at home – according to a survey conducted in January 2025 by the...
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Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded with cheese, bacon, fresh vegetables and a generous selection of sauces – according to a survey by TV Paprika conducted...
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Corvinus research: Women lead more sustainable economies
Agricultural enterprises run by women are more resource-optimized and eco-efficient, producing their products with less environmental damage, according to a recent Hungarian-Slovenian study led by Corvinus University of Budapest. Imre...
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The survey on alcohol and other drug consumption habits has interesting results
Among young people in Europe, Czech fifteen- to sixteen-year-olds have the most experience with marijuana use, according to an international survey published by the CTK news agency. Research conducted in...
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PwC Value in Motion: AI’s economic stimulus impact could reach 15% by 2035
According to PwC’s latest research, artificial intelligence (AI) could add one percentage point to annual global economic growth over the next decade—a pace comparable to the industrial expansion of the...
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K&H: almost 400 thousand forints are already spent on vacation
Middle-aged Hungarians planning a vacation are spending an average of 397,000 forints on their trip this year, compared to 327,000 and 296,000 forints one and two years earlier, respectively, according...
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Hungarian shoppers love prize games, according to a recent survey
Almost all Hungarian shoppers are willing to spend more if they have the chance to win, according to a recent study by Etele Plaza. More than half of consumers participate...
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A new set of employee values is taking shape – or what does a “good workplace” mean today?
Randstad’s Workmonitor 2025 provides a comprehensive picture of how employees’ relationship with work is shifting – globally and in Hungary. Based on the opinions of over 26,000 employees, the report...
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EY: Brand loyalty is on the decline – almost only the price-value ratio matters
Consumers around the world are concerned about the rising cost of living, which is having a dramatic impact on their purchasing habits, according to EY’s latest international survey of more...
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The dark side of AI – who will stop the spread of deepfake?
Deepfakes, or fake images, videos, and audio generated by artificial intelligence, are a growing problem online. As technology advances, it becomes increasingly difficult to distinguish between real and artificial content,...
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International quotation system – a more transparent event planning market
MaReSz proposes the introduction of an international quotation system for the event market. This, and the Association’s newly published hourly rate research, aim to ensure sustainable, competitive and transparent operations,...
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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...
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