Tag "kutatás"

Demand For No-Alcohol And Functional Drinks On The Rise, Says IWSR

No-alcohol and functional drinks are continuously and rapidly rising in popularity driven by different factors, according to a new study by IWSR. The IWSR estimated that no-alcohol beer, wine, spirits...

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Household food waste: Hungarians throw away 65.5 kilos per capita – and underestimate this by almost half on average

According to the study (Sustainable Chemistry and Pharmacy, 2025) by Attila Kunszabó and co-authors, between 2016 and 2021, edible (avoidable) food waste decreased by 23.99% (from 33.14 to 25.19 kg/person/year),...

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Hungarians view smart homes as an investment – MediaMarkt research

We can forget the image that the smart home is a toy for the rich, where the electricity is turned on by clapping. By 2026, technology will be pure mathematics...

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Transition to a plant-based diet could transform the labour market in agriculture

According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...

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Gasoline, used, for 3.9 million – this is how middle-aged Hungarians plan to buy a car

Four out of ten middle-aged people plan to buy a car in the next year, according to the K&H Sure Future research, which examined, among other things, the opinion of...

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Business lunches

According to recent research by the International Workplace Group (IWG), business lunches are enjoying a renaissance, but in a different form: meetings are no longer held in city centres, but...

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The future of AI agents: key predictions and trends for 2026

In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...

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Colleagues say!

Last year the leadership of the craft union received feedback from members about a decline in turnover compared to the same period in the previous year. This article is available...

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How to prepare Christmas dinner on the kitchen stove?

In European households, the hob is a basic appliance in the kitchen, used regularly by 64 percent of users. However, even these can encounter difficulties. Research shows that for a...

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Even though half of Hungarians are stressed about Christmas gifts, we don’t compromise on quality

Christmas gift shopping is a joy for many, but a particularly stressful experience for others. According to a recent survey by Árukereső, Hungarians’ feelings are strongly divided: while every fourth...

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Recent research: Hungarians believe these are essential parts of Christmas

Hungarians believe that the most important thing at Christmas is to avoid conflict, yet almost every second family experiences tension because we strive for perfection – according to a recent...

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Körkörös.hu: Plastic could still cover the ocean surface in a hundred years

New ocean research results paint a sobering picture: even if the flow of plastic into the seas were to completely stop from now on, some of the waste already there...

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Survey: 98 percent of Hungarians use the cashback system

Hungary is leading the way in the use of the mandatory return system (DRS), according to a recent international study covering 16 countries. The “Global Recycling Habits and Attitudes 2025”...

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Sensory hypersensitivity and urinary anxiety: many people prefer not to go to the bathroom – new research sheds light on this

One in two people is likely to experience hygiene problems in public restrooms, according to a survey by Tork, part of Essity. The research by the world’s leading professional hygiene...

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The growing trend has been broken: Hungarians plan to spend the same amount on Christmas this year as last year

This year, Hungarians are expected to spend the same amount at Christmas compared to last year, according to a recent, national, representative study. According to the results, the proportion of...

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Local Products Not Always Better for the Environment, Göttingen University Study Finds

Many consumers believe that locally produced food is more environmentally friendly than imported goods — but that’s not necessarily true. A recent study by the University of Göttingen reveals that...

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Equilor Corporate Advisory: operational excellence is the key to development

The growth prospects of the European economy, and within it Hungary, have weakened in recent times, and structural problems make a quick recovery difficult in the medium term. In this...

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Tipping habits

According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...

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The customer of the future in 2025: price and convenience above all else

VML’s ninth Future Shopper (“Future Shopper”) research was conducted with the participation of more than 25 thousand consumers and highlights that shopping habits are changing at an unprecedented speed. Shoppers...

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Trade isn’t an obstacle – it can also be a tool for sustainability

According to the Trade4SD project (led by Corvinus University of Budapest), openness to trade doesn’t preclude sustainability – as a matter of fact it can strengthen it if decision-making also...

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Addressing Generation Z on the beverage market

In the middle of summer Worth Global Style Network (WGSN) published the results of IWSR’s March research on Generation Z’s alcohol consumption habits. This article is available for reading in...

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“Bamboo plastic”: stronger than traditional plastic, yet decomposes in 50 days – a new raw material could be used in packaging

Chinese researchers have presented a “molecular plastic” (BM-plastic) made from bamboo that rivals petroleum-based plastics in mechanical strength, while completely degrading in soil in less than two months. The development...

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National protein research: This is how Hungarians stand in terms of protein intake

Sorry, this entry is only available in HU....

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Ultra-processed = Ultra-problematic?

The latest research by Innova Market Insights has found that only 36% of North American consumers consciously limit ingredients considered unhealthy in their diet. This article is available for reading...

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Euronics launches a unique initiative

Although more and more people are addressing their mental health, the topic is still considered taboo, so few dare to ask for help, according to Euronics research.  Half of Hungarians...

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Corporate operations are changing – you can no longer stay competitive by simply cutting costs

Companies are increasingly looking for new types of partners in the managed services market. Traditional outsourcing is no longer enough: according to the latest research from KPMG, nearly three-quarters of...

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More from less – this is how the world is cooking in 2025

Euromonitor has published the results of its recent 100-country research on key trends shaping the cooking ingredients and ready meals market. It has identified five main trends with a significant...

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Consumer consciousness is limited by our wallets

According to PwC’s Voice of the Consumer survey, which summarises the opinions of more than 21,000 consumers in 28 countries, shoppers would primarily buy food products that are in line...

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A third of Hungarians would completely isolate themselves from their neighbors

Even our fence can reveal a surprising amount about us. For Hungarians, it primarily means security, privacy and also orderliness – according to research by Semmelrock, a manufacturer of paving...

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There are 50,000+ AI solutions worldwide, but barely 7.5% of domestic companies use them

Generative AI models for meeting summaries, AI-based image recognition for radiology reports, real-time data analysis for predictive maintenance – just a few examples of the countless corporate application areas. Artificial...

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