kampány - Trademagazin

A Europe-wide adventure with Pepsi
Date: 2017-06-01 10:49:32

In Pepsi’s latest campaign, on 13 May Saiid aka Márk Süveg – founder of rap group Akkezdet Phiai – started off on a journey to the UEFA Champions League final...

The latest Snickers campaign pays tribute to football
Date: 2017-06-01 10:40:58

Snickers has joined forces with a footballing legend: their latest campaign is called ‘Play Like Pelé’ and it will give three football fans the chance to meet and train with...

NAK wants us to eat more mushrooms
Date: 2017-05-30 11:40:38

In June the Hungarian Chamber of Agriculture (NAK) organised a promotion campaign for retailers (Auchan, CBA, LIDL, METR O, SPAR, TESCO) and mushroom growers. Hungarian mushroom consumption is very low, 1-1.5kg...

Soproni Óvatos Duhaj: We love variety, but only in our own way!
Date: 2017-05-03 11:28:11

“The Soproni Óvatos Duhaj IPA is an over-unfiltered beer. It is made in the well-known and reliable Soproni quality, but distinctly different from the usual lager, but not too wild,...

There will be campaign for water consumption in schools and kindergartens again
Date: 2017-05-02 11:02:35

This year, the water consumption promotion campaign will be held again. This year, kindergartens may also apply for the so-called Happy Week program. According to a communication of the National...

Hungarian football fans can meet with Pelé
Date: 2017-04-27 11:06:19

Snickers’ latest campaign is a tribute to football. Snickers has teamed up with one of the biggest legends of football history in its new campaign called “Play Like Pelé!” During...

The It is Better to Play in Green! campaign was launched again this year
Date: 2017-04-21 11:16:43

Henkel has been working for decades to make environmental consciousness as a way of life not only within the company, but also make “accessible to consumers and buyers”. In the...

The Agricultural Marketing Center encourages the consumption of high-quality pork
Date: 2017-04-12 11:42:22

The consumers can taste high-quality pork between 11 and 29 April 2017 in two large retail chains, as well as in two rural butcher shop networks. The primary objective of...

Sió’s #NEVERENDING campaign at the universities
Date: 2016-12-14 11:16:55

The Sió uses School Marketing to promote its limited edition, #SOHAVÉGETNEMÉRŐS (#NEVERENDING) titled CitrusFriss products among the university students on national level, in just three weeks. “We are pleased that...

Six tons of apples were sold in the apple consumption promotion campaign
Date: 2016-12-12 11:45:01

Sorry, this entry is only available in HU....

Love it! It is good for me! Autumn campaign from Cerbona
Date: 2016-11-18 11:27:32

The Székesfehérvár-based company, known for its mueslies and muesli bars is promoting its new products and new image. Owned by the Naponta Kft. since 2012, the Cerbona continuously aspires to...

Tesco supports the fight against cancer with more than 10 million HUF
Date: 2016-11-10 11:18:14

In the month of the fight against breast cancer (October) Tesco also joined to the GoPink! international campaign, which was intended to draw attention to the prevention of breast cancer....

Community campaign by Netpincér
Date: 2016-10-26 10:51:42

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The NAK helps to prepare the Producers’ Honey Campaign
Date: 2016-09-12 11:32:47

The National Agricultural Chamber (NAK) is taking part in the marketing campaign of the Hungarian National Beekeeping Association (OMME) that aims to promote Hungarian honey. The Hungarian National Beekeeping Association...

A new green program for the selective collection aluminum cans
Date: 2016-08-26 11:19:16

The “Throw Yourself in” new environmental program was launched to promote the separate collection of aluminum cans. 6390 tonnes of aluminum is recycled per year About 450 million pieces of...

Domestic watermelon promotion program starts
Date: 2016-07-20 11:40:37

The National Agricultural Chamber and the Agricultural Marketing Centre Nonprofit Ltd. launches a promotion program to popularize Hungarian melon. The program is launched with the co-operation of six chain of...

Rossmann sets sail
Date: 2016-06-13 10:24:45

On 9 May Rossmann Hungary started a new type of consumer loyalty programme to open the holiday season. The activity involves a prize game where a 1-week holiday at Lake...

The Food Bank draws attention to waste and hunger
Date: 2016-05-18 11:33:36

The donators can support the Food Bank’s I’m Lucky campaign with buying the unique plates of Hitka Viktória artist. The donators can also support the hunger by sharing a food...

Coca-Cola celebrates its 130th anniversary
Date: 2016-05-13 11:20:58

Dr.John Pemberton, a pharmacist in Atlanta, and his partner Frank M. Robinson, Pemberton created the famous Coca-Cola syrup in 1886. Robinson was the one who wrote the name joining the...

Magazine: Yogurt: you can eat it or you can drink it
Date: 2016-04-29 09:14:18

Last year sales increased in the yogurt category, with sales improving in all segments. Beáta Várkonyi, external corporate relations director of Danone Hungary told us that they are trying to...

P & G’s latest “Thank you, mom” campaign was inspired by strong mothers
Date: 2016-04-28 11:22:30

With a hundred days until the Rio 2016 Olympic Games, Procter & Gamble, manufacturer of Tide, Pampers and Bounty, debuted the newest installment of its award-winning “Thank You, Mom” campaign...

ALDI was expanded with thousands of bees
Date: 2016-04-25 11:35:56

The discount chain’s “We adore bees” campaign calls attention to the protection of bees. As the first step of the campaign, ALDI built a beehouse that can host thousands of...

The highly successful swine campaign continues
Date: 2016-04-21 11:25:08

The Magyar Turizmus Zrt., The Ministry of Agriculture and the Livestock and Meat Interprofessional Organization and Marketing Board (VHT) draws attention to the domestic quality pork products from 20 to...

The Soproni is focusing on the nature of the Hungarians
Date: 2016-04-18 11:20:29

What we have in common? – the Soproni explores the question in its starting image campaign. The aim of the integrated campaign based on the new concept to show how...

Focus on the role of mothers: Hosszú Katinka and her mother in P&G’s “Thanks, Mom!” campaign
Date: 2016-04-11 11:08:43

The Procter & Gamble, the International Olympic Committee's global partner is pleased to announce that Hosszú Katinka, five-time world champion, world recorder swimmer and her mother, Barbara will be the...

New campaign to be launched to boost domestic tourism
Date: 2016-04-11 10:35:00

The Hungarian Tourism (MT) Plc. (Magyar Turizmus (MT) Zrt.) launches a new campaign to stimulate domestic tourism. The Taste of Spring! program series is the second highlighted event of the...

The pork campaign continues
Date: 2016-03-29 11:43:55

The promotion of the high-quality branded pork products continues after the Easter store tasting – Feldman Zsolt, Deputy Minister of State of the Ministry of Agriculture (FM) said on Tuesday...

Campaign for responsible alcohol consumption
Date: 2016-03-24 11:03:56

The Detox is not a party! campaign was launched to promote responsible and moderate consumption of alcohol among the youth. The campaign aims to draw the young people's attention to...

Another campaign will be launched to popularize Hungarian milk
Date: 2016-03-17 11:39:43

A larger than ever marketing campaign will be launched to popularize Hungarian milk – Fazekas Sándor, Minister of Agriculture announced on Thursday, at a press conference held in a store...

Moderate alcohol consumption becoming the new cool among millennial consumers
Date: 2016-01-12 10:52:17

New global research into drinking attitudes of millennial consumers (aged 21-35) has revealed that self-awareness and staying in control are the motivating factors for moderating[1] alcohol consumption during a night...

A Europe-wide adventure with Pepsi Date: 2017-06-01 10:49:32

The latest Snickers campaign pays tribute to football Date: 2017-06-01 10:40:58

NAK wants us to eat more mushrooms Date: 2017-05-30 11:40:38

Soproni Óvatos Duhaj: We love variety, but only in our own way! Date: 2017-05-03 11:28:11

There will be campaign for water consumption in schools and kindergartens again Date: 2017-05-02 11:02:35

Hungarian football fans can meet with Pelé Date: 2017-04-27 11:06:19

The It is Better to Play in Green! campaign was launched again this year Date: 2017-04-21 11:16:43

The Agricultural Marketing Center encourages the consumption of high-quality pork Date: 2017-04-12 11:42:22

Sió’s #NEVERENDING campaign at the universities Date: 2016-12-14 11:16:55

Six tons of apples were sold in the apple consumption promotion campaign Date: 2016-12-12 11:45:01

Love it! It is good for me! Autumn campaign from Cerbona Date: 2016-11-18 11:27:32

Tesco supports the fight against cancer with more than 10 million HUF Date: 2016-11-10 11:18:14

Community campaign by Netpincér Date: 2016-10-26 10:51:42

The NAK helps to prepare the Producers’ Honey Campaign Date: 2016-09-12 11:32:47

A new green program for the selective collection aluminum cans Date: 2016-08-26 11:19:16

Domestic watermelon promotion program starts Date: 2016-07-20 11:40:37

Rossmann sets sail Date: 2016-06-13 10:24:45

The Food Bank draws attention to waste and hunger Date: 2016-05-18 11:33:36

Coca-Cola celebrates its 130th anniversary Date: 2016-05-13 11:20:58

Magazine: Yogurt: you can eat it or you can drink it Date: 2016-04-29 09:14:18

P & G’s latest “Thank you, mom” campaign was inspired by strong mothers Date: 2016-04-28 11:22:30

ALDI was expanded with thousands of bees Date: 2016-04-25 11:35:56

The highly successful swine campaign continues Date: 2016-04-21 11:25:08

The Soproni is focusing on the nature of the Hungarians Date: 2016-04-18 11:20:29

Focus on the role of mothers: Hosszú Katinka and her mother in P&G’s “Thanks, Mom!” campaign Date: 2016-04-11 11:08:43

New campaign to be launched to boost domestic tourism Date: 2016-04-11 10:35:00

The pork campaign continues Date: 2016-03-29 11:43:55

Campaign for responsible alcohol consumption Date: 2016-03-24 11:03:56

Another campaign will be launched to popularize Hungarian milk Date: 2016-03-17 11:39:43

Moderate alcohol consumption becoming the new cool among millennial consumers Date: 2016-01-12 10:52:17