Tag "kampány"
Lidl launches new international campaign with a clear message
Lidl is launching its first international image campaign in 31 European countries with the slogan “It’s really worth it.”, which builds on emotions and conveys an important message to customers....
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Extraordinary rush at Aldi: customers took home 290,000 clothes on the first day
A single price, gradual price reductions and an earlier opening: Aldi went all out in the discount campaign launched on September 11th, and the success was not lacking. Aldi’s national...
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José Mourinho returns in the latest episode of Snickers’ iconic ‘You’re Not Yourself When You’re Hungry’ campaign
When Snickers launches a campaign with a celebrity, it doesn’t leave it to chance. In its latest commercial, it enlists the legendary and charismatic football coach José Mourinho to show...
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NAK launches campaign on conscious meat consumption from Remény farm
The National Chamber of Agriculture (NAK) launched its awareness-raising campaign “Facts in a Tasteful Way” in June this year. The aim of the initiative is to present the importance of...
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Coca-Cola and Disney teamed up for great success
Coca-Cola and Disney have announced an exciting collaboration: the “Coca-Cola x Star Wars: A Refreshing Adventure on the Horizon” campaign invites consumers from all corners of the galaxy to celebrate...
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Persil’s September campaign supports assistance dogs
Persil’s CSR campaign in September supports the training of assistance dogs and animal-assisted therapies with 25 forints for every Persil product purchased. Customers can thus contribute with a simple decision...
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The Miller Mix campaign is back!
The Miller Mix campaign is visiting Hungary for the second time. This year, the international initiative, organized in collaboration with Beatport and involving four countries, will celebrate the brand’s connection...
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Unicum’s Odd Couple campaign continues with a new installment
The second episode of Zwack Unicum’s Odd Couple campaign has been released. The title refers to the Hungarian tradition of Unicum + beer, as well as the legendary harmony of...
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Auchan is campaigning for greener consumer choices in July
Auchan Hungary will join the global Plastic Free July initiative in 2025. The company is committed to sustainability, one of the main elements of which is the reduction of plastic...
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Owen Wilson is the new face of Wolt’s international campaign
Wolt has launched its first brand ambassador campaign with Owen Wilson. The year-long partnership brings one of the most popular delivery platforms together with an iconic face in the entertainment...
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New AXE Fine Fragrance collection: the scent you can’t get out of your head!
In 2025, AXE came up with a bold product launch and a grand campaign in Hungary. The brand brought the AXE Fine Fragrance collection, which already has a huge fan...
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Women’s restaurants
Foodora is launching a special campaign to raise awareness of the role of women entrepreneurs. This article is available for reading in Trade magazin 2025/5. There are more than 1,400...
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SPAR campaigns for a sustainable future in Slovenia
SPAR Slovenia has launched a new campaign entitled “What Circulates, Connects Us” to highlight the benefits of returnable glass packaging. One of the biggest advantages of glass packaging is that...
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Finlandia vodka addresses the next generation with its new campaign
Premium vodka brand Finlandia is launching a new global campaign aimed at tapping into the cultural shift towards more conscious and value-driven alcohol consumption and engaging with young adults in...
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Heineken launches campaign for offline meetings
More than half of adults feel overwhelmed by their presence on social media platforms, according to a new study by Heineken. The world-famous beer brand’s new advertising campaign draws attention...
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Carrefour Polska Expands Pistachio Product Range
Carrefour Polska is expanding its pistachio-flavoured product offering to more than 100 SKUs, to meet the growing demand for this increasingly popular ingredient. Pistachios are currently one of the most...
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Coca-Cola invites consumers to an unforgettable party with the slogan Share a Coke, Share the Music
Coca-Cola is celebrating the return of its “Share the Magic of Coca-Cola” campaign with an unforgettable party. We all remember the “named” bottles, when we could find our own or...
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ROSSMANN: No tragedy, we’ll solve it! – new image campaign launched in spring 2025
ROSSMANN, one of the most dynamically developing drugstore and perfumery chains in Hungary, reached another milestone in 2025: on April 19, it launched its latest image campaign, which is based...
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AI-generated campaign revolution: Unilever takes marketing to a new level
Unilever is revolutionizing its marketing processes with a spectacular innovation: it uses artificial intelligence to create pixel-perfect promotional images that are not only faster and cheaper to produce, but also...
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BioTechUSA starts the year with the message “Franco is sporty. Be a Franco too!” and encourages lifestyle changes
As one of Europe’s largest manufacturers and distributors of dietary supplements and specialty foods, BioTechUSA, with its decades of experience, offers specific suggestions on how to start the new year...
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DM launches new communication campaign – DM encourages me to #bewhole
Under the title #egészenén, dm is launching a new communication campaign in twelve countries, guided by the motto: “Here I am myself”, meaning that at dm they do not only...
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“We are all different” – Pepco’s heartfelt Christmas campaign
Pepco’s Christmas campaign this year comes with the slogan “We are all different”, which tells the touching story of two siblings. The campaign not only emphasizes the importance of love...
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“BECAUSE!” – A special campaign with Moments
The autumn campaign for Moments wafers not only brought a new slogan, but also a special message: not everything has to have a reason to make us happy. Sometimes it...
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Diageo launches new campaign to tackle impaired driving
The campaign, titled ‘Take a Minute. Make a Plan’ encourages people to plan a safe way home from sporting events to avoid driving drunk. Diageo North America, the NFL, Mothers...
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Gyermelyi’s new heartwarming commercial has been released
Gyermelyi has launched its latest, comprehensive campaign, which draws attention to the beauty and significance of family moments spent together. The new slogan simultaneously reflects the brand’s values, quality and...
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Enter the MyMeki® UNIVERSE!
Starting in 2024, McDonald’s in Hungary will also pay special attention to its digital development at the communication level, including its mobile ordering application. However, the McDonald’s app does not...
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foodora draws attention to the importance of “me time”.
The constant digital readiness and everyday expectations in the workplace and private life keep Hungarians in a constant state of attention and time. Based on a previous survey by the...
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Angéla Eke’s Sleeping Theater moved to IKEA for one evening
As part of IKEA’s new campaign, a special theater experience awaited the guests at the Örs vezér tér department store: the theater artist Angéla Eke’s performance entitled “Ssss…Sleeping Theater” could...
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BioTechUSA lures you back to the gym with an integrated PR campaign complemented by an unusual charitable initiative
The month of September is one of the most important times for those who start training in the gym or those who return to it after a summer rich in...
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Innovation from Lidl: Mystery Box campaign in the UK
Lidl’s latest marketing campaign launched in the UK has generated huge interest among customers. The mysterious boxes, known as “Mystery Boxes”, were offered on store shelves for only 20 pounds...
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