hűségprogram - Trademagazin

New type loyalty programmes are needed
Date: 2018-08-15 21:39:54

According to an international retail loyalty study conducted by EY, with the participation of 130 senior executives, at global level only a small proportion of retailers have managed to make...

SPAR partner programme: the successful programme is in its sixth year now
Date: 2018-08-15 19:44:53

Today 158 franchise shops belong to SPAR’s popular and successful retail model, giving work to 1,500 people and realising sales of more than HUF 40 billion. In just one year 25...

Loyalty building as part of an omnichannel strategy
Date: 2018-04-12 09:37:54

According to a study by SessionM – which referred to Retail Touchpoints – from 2017, in the last 4 years consumers have been losing interest in traditional loyalty programmes. eMarketer reported...

Nielsen: Hungarians prefer to buy in shops with loyalty program
Date: 2016-11-15 11:57:29

Almost 75 percent of Hungarians prefer to buy in shops where you loyalty programs are offered – the Nielsen international market researcher reveals in its survey. According to the summary...

Quality, WMF kitchenware again in the loyalty program of the SPAR Group
Date: 2016-10-06 11:40:57

Due to the earlier success WMF products are added to the loyalty program of the SPAR Group again between October and January. Within the program beautiful and practical kitchen utensils...

SPAR wants more retailer partners
Date: 2016-06-10 10:52:38

SPAR has been expanding their franchise network for four years now and they are getting ready to open the 100th partner shop in Hungary. The retail chain still wants more...

Rossmann loyalty campaign: anchor up!
Date: 2016-05-10 11:23:39

Trendy pin-up style, professional dancers, Árpa Attila as the captain and one of the biggest hits of ParovStelar made up of the unique world of Rossmann’s summer campaign. The Rossmann...

Pioneering role for Starbucks
Date: 2016-03-04 10:42:26

Starbucks introduced its mobile payment system three years ago and today 21 percent of all of their transactions are realised using smartphones and 16 million consumers are using the Starbucks...

WMF cookware in SPAR’s new loyalty programme
Date: 2015-12-01 10:32:49

WMF ProfiSelect products are going to be in the limelight this November, in the new loyalty promotion of SPAR stores. Shoppers have to collect 30 stickers (they get one for...

The MasterChef will soon appear in the loyalty programs of TCC
Date: 2015-08-27 11:26:34

TCC, the creator and implementor of customer loyalty programs signed an exclusive four-year license agreement with the popular TV show and the brand, MasterChef. Thanks to the agreement the retail...

New type loyalty programmes are needed Date: 2018-08-15 21:39:54

SPAR partner programme: the successful programme is in its sixth year now Date: 2018-08-15 19:44:53

Loyalty building as part of an omnichannel strategy Date: 2018-04-12 09:37:54

Nielsen: Hungarians prefer to buy in shops with loyalty program Date: 2016-11-15 11:57:29

Quality, WMF kitchenware again in the loyalty program of the SPAR Group Date: 2016-10-06 11:40:57

SPAR wants more retailer partners Date: 2016-06-10 10:52:38

Rossmann loyalty campaign: anchor up! Date: 2016-05-10 11:23:39

Pioneering role for Starbucks Date: 2016-03-04 10:42:26

WMF cookware in SPAR’s new loyalty programme Date: 2015-12-01 10:32:49

The MasterChef will soon appear in the loyalty programs of TCC Date: 2015-08-27 11:26:34