Henkel Magyarország - Trademagazin

Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
Date: 2024-11-03 18:34:09

This article is available for reading in Trade magazin 2024/11 Márton Nagy: – We are happy to report that we took things to the next level, as we received exactly...

New products in the shower and outside!
Date: 2024-11-03 15:14:11

This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...

Men’s hair care: style and innovation
Date: 2024-10-23 11:28:31

This article is available for reading in Trade magazin 2024/10 Mariann Karsai, brand manager of Henkel Magyarország Kft. informs that according to NIQ data, in the first half of 2024...

Sustainable freshness
Date: 2024-09-12 10:01:22

Az ősz beköszöntével nem csupán a természet öltözik új ruhába, hanem háztartásaink is megújulást igényelnek. Az FMCG szektor szereplői számára ez az időszak különösen fontos, mivel ilyenkor az emberek fokozott...

Winners of this year’s Symbol of Sustainability competition announced
Date: 2024-09-09 12:32:54

Trade magazin has organised the Symbol of Sustainability competition for the fifth time. From the entries 14 winners were selected in seven categories. Symbol of Sustainability seeks to showcase successful...

Somat 5in1 dishwasher capsule
Date: 2024-06-24 08:09:25

The first 5 chamber dishwasher capsule in the market. High-performance Somat capsule, containing powder format dishwasher detergent and 4 individual dishwashing gel chambers, in biodegradable, water-soluble film. Contact: Henkel Magyarország...

Promotion of the Year awards presented at a trade conference
Date: 2024-06-17 11:31:27

This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...

Dishwashing: switched to eco mode
Date: 2024-06-13 11:25:04

Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...

Hair care in new dimensions
Date: 2024-04-09 09:40:48

Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...

Silan
Date: 2024-04-05 08:45:50

Silan Fresh Sky fabric softener concentrate 68 washes – 748ml Silan Aromatherapy Magic Magnolia fabric softener concentrate 54 washes – 594ml Silan Aromatherapy Ocean Fresh fabric softener concentrate 54 washes...

Syoss Intense Plex
Date: 2024-03-27 08:45:06

New Syoss Intense Plex – Unbreakable shine by restoring millions of hair bonds. For severely damaged hair. Contact: Henkel Magyarország Kft. Eszter Guba junior brand manager, Mariann Karsai brand manager;...

Schwarzkopf brand renewal
Date: 2024-03-07 08:24:44

In 2024 the entire Schwarzkopf portfolio, as well as the Gliss brand, undergoes a major renewal, both in terms of brand message and product innovation. Contact: Henkel Magyarország Kft. Mariann...

Perwoll Color Renew for coloured clothes
Date: 2024-03-06 10:00:01

Perwoll makes your clothes look and feel new again – after just 10 washes. NEW? No. Washed with Perwoll! Contact: Henkel Magyarország Kft. Viktória Szirmák-Szabó brand manager; T.: +36-30-151-4769; e-mail: viktoria.szabo@henkel.com...

Persil EXPERT Stain Removal Discs
Date: 2024-03-05 11:26:50

In 2024 we are launching our renewed Persil EXPERT range, providing customers with expert solutions for fragrant clothes, sensitive baby skin or even stubborn stains. The latest addition to the...

GotGloss frizz control cream, GotGloss shine finish / Got2b
Date: 2024-03-04 11:17:38

Usage results in radiant hair with a glass-like shine! Heat protection up to 230°C. The product tames frizz. The secret of shiny and glossy hair. 150ml/200 ml Contact: Henkel Magyarország...

CSR Hungary has been rewarding responsible businesses and organisations for more than fifteen years
Date: 2024-01-09 10:42:48

At the end of October, the 16th edition of the CSR Hungary Award – the Hungarian Business Responsibility Award – took place in the Gundel Palace, on the evening of...

Csurran vagy cseppen?
Date: 2024-01-08 11:43:56

A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....

Együtt hajóztunk (2. rész)
Date: 2023-12-20 11:31:23

Szeptember 25–29. között Tapolcán, a Hotel Pelionban gyűlt össze a Trade Flotta közel 1100 fős hajóhada, hogy a Business Days konferencia keretében számba vegyék az elmúlt időszak viharait, zátonyait, és...

Perwoll also participated in the Sustainable Fashion Day
Date: 2023-10-25 11:29:13

A special themed event took place on October 7 with the participation of prominent representatives of the Hungarian fashion industry. This year, for the first time – but hopefully in...

Egyre jobban hajlunk a hajápolásra
Date: 2023-10-20 11:23:38

A járvány alatt átrendeződő fogyasztói szokások még mindig erősen érezhetőek a hajápolási piacon. A megnövekedett otthon töltött idő, a korábban fodrász által végzett kezelések otthoni rutinba való beépítése továbbra is megmaradt....

Skincare is at the top of the list!
Date: 2023-05-25 10:57:38

This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...

Hand-washing or dishwasher?
Date: 2023-05-17 11:11:19

NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...

Body odour free zone
Date: 2023-04-25 21:22:49

This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...

Gliss Night Elixir leave-in overnight hair mask
Date: 2023-04-12 09:37:38

Innovative leave-in overnight hair mask with the HAPTIQ technology, which penetrates deep into the hair fibre, rebuilding and regenerating its structure while you are sleeping. The product can be used...

Hair raising new innovations
Date: 2023-03-30 14:04:10

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

Renewed Tomi laundry detergents
Date: 2023-03-07 10:57:04

Thanks to the effective formula, renewed Tomi laundry detergents deliver extra strong performance against stains already from 20°C, and they make large quantities of dirty clothes clean and fresh by...

Will there be a way out of the maze of unit prices?
Date: 2023-02-28 11:25:13

In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...

No clothes left dry…
Date: 2023-01-12 11:28:58

According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Nature Box Hair Butter 4 in 1 Avocado hair mask
Date: 2022-12-13 08:16:19

Natural hair care at a new level, with the new Nature Box Hair Butter 4 in 1 Avocado hair mask! This deep repair hair mask is the perfect choice for...

Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched Date: 2024-11-03 18:34:09

New products in the shower and outside! Date: 2024-11-03 15:14:11

Men’s hair care: style and innovation Date: 2024-10-23 11:28:31

Sustainable freshness Date: 2024-09-12 10:01:22

Winners of this year’s Symbol of Sustainability competition announced Date: 2024-09-09 12:32:54

Somat 5in1 dishwasher capsule Date: 2024-06-24 08:09:25

Promotion of the Year awards presented at a trade conference Date: 2024-06-17 11:31:27

Dishwashing: switched to eco mode Date: 2024-06-13 11:25:04

Hair care in new dimensions Date: 2024-04-09 09:40:48

Silan Date: 2024-04-05 08:45:50

Syoss Intense Plex Date: 2024-03-27 08:45:06

Schwarzkopf brand renewal Date: 2024-03-07 08:24:44

Perwoll Color Renew for coloured clothes Date: 2024-03-06 10:00:01

Persil EXPERT Stain Removal Discs Date: 2024-03-05 11:26:50

GotGloss frizz control cream, GotGloss shine finish / Got2b Date: 2024-03-04 11:17:38

CSR Hungary has been rewarding responsible businesses and organisations for more than fifteen years Date: 2024-01-09 10:42:48

Csurran vagy cseppen? Date: 2024-01-08 11:43:56

Együtt hajóztunk (2. rész) Date: 2023-12-20 11:31:23

Perwoll also participated in the Sustainable Fashion Day Date: 2023-10-25 11:29:13

Egyre jobban hajlunk a hajápolásra Date: 2023-10-20 11:23:38

Skincare is at the top of the list! Date: 2023-05-25 10:57:38

Hand-washing or dishwasher? Date: 2023-05-17 11:11:19

Body odour free zone Date: 2023-04-25 21:22:49

Gliss Night Elixir leave-in overnight hair mask Date: 2023-04-12 09:37:38

Hair raising new innovations Date: 2023-03-30 14:04:10

Renewed Tomi laundry detergents Date: 2023-03-07 10:57:04

Will there be a way out of the maze of unit prices? Date: 2023-02-28 11:25:13

No clothes left dry… Date: 2023-01-12 11:28:58

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

Nature Box Hair Butter 4 in 1 Avocado hair mask Date: 2022-12-13 08:16:19