Tag "Freudenberg Háztartási Cikkek Bt."
Fighting dirt and supporting sustainability
This article is available for reading in Trade magazin 2025/4. According to Gabriella Kőrösy, general manager of AC Marca Hungary Kft., the total cleaning product market expanded by 7.9% in...
Read more
Magazine: Microfibre cloth is the new star in cleaning
According to the experts of Freudenberg Háztartási Cikkek Bt., shopper basket value is growing in the category of household cleaners. Marketing manager Edit Oláh called our attention to the fact...
Read more
Magazine: Technology has had an impact on the category’s composition
Terézia Balog, brand manager of Unilever Magyarország Kft. informed our magazine that there are still fewer dishwashers in Hungarian households than the European average, but sales keep growing. Thanks to this the...
Read more
Crystal clean growth
Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...
Read moreMagazine: Shoppers don’t economise when it comes to buying cleaning products
Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...
Read more
Magazine: Clean homes – more simply!
After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....
Read more
