Tag "Freudenberg Háztartási Cikkek Bt."

Magazine: Microfibre cloth is the new star in cleaning

According to the experts of Freudenberg Háztartási Cikkek Bt., shopper basket value is growing in the category of household cleaners. Marketing manager Edit Oláh called our attention to the fact...

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Magazine: Technology has had an impact on the category’s composition

Terézia Balog, brand manager of Unilever Magyarország Kft. informed our magazine that there are still fewer dishwashers in Hungarian households than the European average, but sales keep growing. Thanks to this the...

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Crystal clean growth

Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...

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Magazine: Shoppers don’t economise when it comes to buying cleaning products

Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...

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Magazine: Clean homes – more simply!

After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....

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