Essity Hungary - Trademagazin

Soft paper, hard market
Date: 2024-10-24 11:28:16

The market for facial tissues and napkins underwent significant changes in the past few years, shaped by consumer habits, sustainability requirements and the economic environment alike. This article is available...

Zewa Magic Garden Limited Edition range
Date: 2024-10-11 10:07:47

From now on Zewa will no longer market its limited editions seasonally, by this simplifying logistics processes. In 2024 the Magic Garden concept will be featured on a selected product...

Some surprising trends
Date: 2024-06-14 10:26:17

After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...

Competing kitchen rolls
Date: 2024-05-02 11:57:28

Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....

Hygiene – from intimately close
Date: 2024-04-22 12:15:28

NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...

Cleanness and caring: new directions in baby care
Date: 2024-04-03 11:41:08

In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...

Apropos the Gundel Awards gala
Date: 2023-12-07 10:21:23

The 10th annual end-of-year gala of the guild was a great success, and this time it was combined with the presentation of the Gundel Károly Award. This article is available...

Zewa Deluxe Delicate Care XXL
Date: 2023-11-14 09:49:21

Toalettpapír 3 réteg, 4 tekercs, 300 lap. Az új Zewa Deluxe Delicate Care egyszerre gazdaságos és környezetkímélő választás. A szorosabb tekercselésnek köszönhetően kisebb helyet foglal, kevesebb műanyag csomagolóanyag kell hozzá,...

Intimate hygiene: only comfortably!
Date: 2023-06-17 11:44:33

According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...

Zewa Blossom Moments Limited Edition collection
Date: 2023-05-15 10:24:42

Try the brand new Zewa collection that conjures up the blossoming of the Japanese cherry tree! Experience the awakening of nature, with the limited edition Zewa Blossom Moments product range!...

Before and after the high season
Date: 2023-05-05 10:10:20

Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...

Price wave hits toilet papers too
Date: 2023-04-25 11:29:01

Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...

Happy baby, relaxed mom
Date: 2023-04-14 10:46:55

In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...

Intimate hygiene: no compromises
Date: 2023-01-18 10:29:30

Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...

Moist tissue trend in the toilet paper category
Date: 2022-10-14 10:45:28

Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...

Higher quality, more sustainable solutions
Date: 2022-09-27 12:06:55

Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...

This year’s Symbol of Sustainability winners
Date: 2022-08-28 12:25:18

Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...

Tena Lady Slim Extra incontinence pads
Date: 2022-06-13 08:08:07

New thinner TENA Lady Extra incontinence pads for women living with mild urinary incontinence. Incontinence pads for occasional urinary incontinence. TENA Lady medical products. For information about possible risks read...

Magazine: Focusing on the comfort and safety of babies
Date: 2022-05-27 06:03:50

NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...

Zewa Deluxe Design 3-ply facial tissues in box packaging
Date: 2022-04-26 20:10:50

Zewa Deluxe Design 3-ply, non-perfumed facial tissues in box packaging, with 5 different nature-inspired designs. Large-sized economical format with 150 sheets, so that there are enough tissues for every member...

Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector
Date: 2022-02-28 06:22:58

Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show...

Zewa moist toilet tissues BIG PACK
Date: 2022-02-21 12:13:09

Zewa’s new moist toilet tissues are flushable in the toilet, because they are made of soft biodegradable fibres, which dissolve just as well as traditional toilet paper. The product is...

Zewa Magical Winter Limited Edition
Date: 2021-11-25 09:53:52

Zewa launches its limited edition product group this year too, with a new winter design. 3-ply 8- and 16-roll toilet paper, 42-piece moist toilet tissue, 3-ply 90-piece and 10×10 piece...

Zewa Jumbo large-sized kitchen roll Decor
Date: 2021-08-26 18:34:55

Zewa Jumbo 325-sheet large-sized kitchen roll is now also available with colour patterns. Thanks to its size, the product is very practical as it provides long-lasting cleanness. You can use...

We create sustainable value
Date: 2021-08-26 11:53:59

Essity is a Sweden-based international manufacturer of premium quality hygiene and health products, which was established under the name SCA in 1929. Our products are available in 150 countries, under...

Essity focuses on sustainability
Date: 2021-05-17 15:15:40

At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...

Magazine: Pandemic reshapes the intimate hygiene market
Date: 2021-05-13 07:34:18

According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...

Zewa Tropical Dreams Premium Extra Long kitchen roll
Date: 2021-04-28 12:20:45

For 10 years Zewa has been surprising shoppers with a new limited edition collection every year. This spring in addition to the usual toilet paper, moist toilet tissue and facial...

Libresse Long Daily Fresh and Extra Long Daily Fresh
Date: 2021-03-23 14:48:46

Extended length and greater absorption capacity, which provide users with extra confidence and comfort (Long 28: 17 percent longer, Extra Long 24: 27 percent longer than the standard Libresse liner)....

CSR Hungary Summit: COVID has created the opportunity for a new beginning
Date: 2021-01-25 19:23:15

The 2-day CSR Hungary Summit was organised online at the end of last year. On the first day participants discussed many COVID-related issues. Júlia Takács, founder and managing director of...

Soft paper, hard market Date: 2024-10-24 11:28:16

Zewa Magic Garden Limited Edition range Date: 2024-10-11 10:07:47

Some surprising trends Date: 2024-06-14 10:26:17

Competing kitchen rolls Date: 2024-05-02 11:57:28

Hygiene – from intimately close Date: 2024-04-22 12:15:28

Cleanness and caring: new directions in baby care Date: 2024-04-03 11:41:08

Apropos the Gundel Awards gala Date: 2023-12-07 10:21:23

Zewa Deluxe Delicate Care XXL Date: 2023-11-14 09:49:21

Intimate hygiene: only comfortably! Date: 2023-06-17 11:44:33

Zewa Blossom Moments Limited Edition collection Date: 2023-05-15 10:24:42

Before and after the high season Date: 2023-05-05 10:10:20

Price wave hits toilet papers too Date: 2023-04-25 11:29:01

Happy baby, relaxed mom Date: 2023-04-14 10:46:55

Intimate hygiene: no compromises Date: 2023-01-18 10:29:30

Moist tissue trend in the toilet paper category Date: 2022-10-14 10:45:28

Higher quality, more sustainable solutions Date: 2022-09-27 12:06:55

This year’s Symbol of Sustainability winners Date: 2022-08-28 12:25:18

Tena Lady Slim Extra incontinence pads Date: 2022-06-13 08:08:07

Magazine: Focusing on the comfort and safety of babies Date: 2022-05-27 06:03:50

Zewa Deluxe Design 3-ply facial tissues in box packaging Date: 2022-04-26 20:10:50

Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector Date: 2022-02-28 06:22:58

Zewa moist toilet tissues BIG PACK Date: 2022-02-21 12:13:09

Zewa Magical Winter Limited Edition Date: 2021-11-25 09:53:52

Zewa Jumbo large-sized kitchen roll Decor Date: 2021-08-26 18:34:55

We create sustainable value Date: 2021-08-26 11:53:59

Essity focuses on sustainability Date: 2021-05-17 15:15:40

Magazine: Pandemic reshapes the intimate hygiene market Date: 2021-05-13 07:34:18

Zewa Tropical Dreams Premium Extra Long kitchen roll Date: 2021-04-28 12:20:45

Libresse Long Daily Fresh and Extra Long Daily Fresh Date: 2021-03-23 14:48:46

CSR Hungary Summit: COVID has created the opportunity for a new beginning Date: 2021-01-25 19:23:15