Tag "Essity Hungary"
Some surprising trends
Date: 2024-06-14 10:26:17
After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...
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Competing kitchen rolls
Date: 2024-05-02 11:57:28
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
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Hygiene – from intimately close
Date: 2024-04-22 12:15:28
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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Cleanness and caring: new directions in baby care
Date: 2024-04-03 11:41:08
In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...
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Apropos the Gundel Awards gala
Date: 2023-12-07 10:21:23
The 10th annual end-of-year gala of the guild was a great success, and this time it was combined with the presentation of the Gundel Károly Award. This article is available...
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Zewa Deluxe Delicate Care XXL
Date: 2023-11-14 09:49:21
Toalettpapír 3 réteg, 4 tekercs, 300 lap. Az új Zewa Deluxe Delicate Care egyszerre gazdaságos és környezetkímélő választás. A szorosabb tekercselésnek köszönhetően kisebb helyet foglal, kevesebb műanyag csomagolóanyag kell hozzá,...
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Intimate hygiene: only comfortably!
Date: 2023-06-17 11:44:33
According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...
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Zewa Blossom Moments Limited Edition collection
Date: 2023-05-15 10:24:42
Try the brand new Zewa collection that conjures up the blossoming of the Japanese cherry tree! Experience the awakening of nature, with the limited edition Zewa Blossom Moments product range!...
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Before and after the high season
Date: 2023-05-05 10:10:20
Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...
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Price wave hits toilet papers too
Date: 2023-04-25 11:29:01
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
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Happy baby, relaxed mom
Date: 2023-04-14 10:46:55
In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...
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Intimate hygiene: no compromises
Date: 2023-01-18 10:29:30
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
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Moist tissue trend in the toilet paper category
Date: 2022-10-14 10:45:28
Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...
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Higher quality, more sustainable solutions
Date: 2022-09-27 12:06:55
Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...
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This year’s Symbol of Sustainability winners
Date: 2022-08-28 12:25:18
Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...
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Tena Lady Slim Extra incontinence pads
Date: 2022-06-13 08:08:07
New thinner TENA Lady Extra incontinence pads for women living with mild urinary incontinence. Incontinence pads for occasional urinary incontinence. TENA Lady medical products. For information about possible risks read...
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Magazine: Focusing on the comfort and safety of babies
Date: 2022-05-27 06:03:50
NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...
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Zewa Deluxe Design 3-ply facial tissues in box packaging
Date: 2022-04-26 20:10:50
Zewa Deluxe Design 3-ply, non-perfumed facial tissues in box packaging, with 5 different nature-inspired designs. Large-sized economical format with 150 sheets, so that there are enough tissues for every member...
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Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector
Date: 2022-02-28 06:22:58
Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show...
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Zewa moist toilet tissues BIG PACK
Date: 2022-02-21 12:13:09
Zewa’s new moist toilet tissues are flushable in the toilet, because they are made of soft biodegradable fibres, which dissolve just as well as traditional toilet paper. The product is...
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Zewa Magical Winter Limited Edition
Date: 2021-11-25 09:53:52
Zewa launches its limited edition product group this year too, with a new winter design. 3-ply 8- and 16-roll toilet paper, 42-piece moist toilet tissue, 3-ply 90-piece and 10×10 piece...
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Zewa Jumbo large-sized kitchen roll Decor
Date: 2021-08-26 18:34:55
Zewa Jumbo 325-sheet large-sized kitchen roll is now also available with colour patterns. Thanks to its size, the product is very practical as it provides long-lasting cleanness. You can use...
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We create sustainable value
Date: 2021-08-26 11:53:59
Essity is a Sweden-based international manufacturer of premium quality hygiene and health products, which was established under the name SCA in 1929. Our products are available in 150 countries, under...
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Essity focuses on sustainability
Date: 2021-05-17 15:15:40
At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...
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Magazine: Pandemic reshapes the intimate hygiene market
Date: 2021-05-13 07:34:18
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
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Zewa Tropical Dreams Premium Extra Long kitchen roll
Date: 2021-04-28 12:20:45
For 10 years Zewa has been surprising shoppers with a new limited edition collection every year. This spring in addition to the usual toilet paper, moist toilet tissue and facial...
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Libresse Long Daily Fresh and Extra Long Daily Fresh
Date: 2021-03-23 14:48:46
Extended length and greater absorption capacity, which provide users with extra confidence and comfort (Long 28: 17 percent longer, Extra Long 24: 27 percent longer than the standard Libresse liner)....
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CSR Hungary Summit: COVID has created the opportunity for a new beginning
Date: 2021-01-25 19:23:15
The 2-day CSR Hungary Summit was organised online at the end of last year. On the first day participants discussed many COVID-related issues. Júlia Takács, founder and managing director of...
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With efficient tools for achieving sustainability
Date: 2020-09-10 10:24:14
The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...
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Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33
Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...
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