Tag "Emerald PR"

Consumer trust and brand equity correlate

In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...

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Hungarian brands are an asset – this is the message of the MagyarBrands programme

In 2020 the pandemic situation proved that the relationship between brands and their customers can be strengthened further by the conscious responsibility taking of brands. Entries in the MagyarBrands programme...

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Magazine: Scandals in marketing

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

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