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Tag "Emerald PR"
Consumer trust and brand equity correlate
Date: 2021-11-26 10:04:50
In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...
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Hungarian brands are an asset – this is the message of the MagyarBrands programme
Date: 2021-02-24 09:56:47
In 2020 the pandemic situation proved that the relationship between brands and their customers can be strengthened further by the conscious responsibility taking of brands. Entries in the MagyarBrands programme...
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Magazine: Scandals in marketing
Date: 2020-10-07 07:00:26
On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...
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