Tag "égetett szeszek"

Magazine: The magic of diversity

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

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Better days are round the corner

Data from Euromonitor says the world’s population drank 3,285,000,000 litres of whiskey/whisky (from now on this article uses whiskey as the general term) in 2020, which was 10 percent less...

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Realignment

The closure of horeca units means great market loss for spirits – said Attila Piri, marketing director of Heinemann. About 40 percent of mainstream spirits and 65 percent of premium...

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Magazine: Spirits 2019

Extending the public health product tax (NETA) to spirits in 2015 entailed a 20-30 percent price increase in the category. Sales were also affected negatively by the law that allowed...

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Magazine: How much is it worth for you

Hungarians have spent more money on pálinka recently, and the demand for high quality products has also increased – informed László Nagy, CEO of Kunság-Szesz. In his view the image...

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Coca-Cola To Launch Its First Range Of Signature Mixers

Coca-Cola is set to launch its first range of Signature Mixers that can be paired with premium dark spirits. The first batch offers four options which include Smoky Notes by...

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