Tag "Coca-Cola Hungary"
”We want to be part of the solution”
Interview with Judit Szalóky Tóth, public affairs manager of Coca-Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter: “We make brands and products that people love,...
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This year’s Symbol of Sustainability winners
Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...
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Magazine: Last year’s best promotions rewarded again
On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...
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Magazine: When Mohammed must go the mountain…brand building at festivals
The street food business has expanded rapidly in the last few years and it keeps changing. Retailers, restaurants and cafés see greet potential in participating in gastro events, as what...
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Successful trade marketing strategies here and beyond the Neverending Sea
More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...
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Coca-Cola urges consumers for recycling with soft drink caps
Coca-Cola Magyarország is about to start a nationwide campaign for popularising selective waste collection. As part of this, there will be a graphic design urging for recycling on the caps...
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Business Days 2017: focusing on the channels (Part 2)
On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...
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