CO-OP Hungary - Trademagazin

Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
Date: 2024-11-15 11:04:57

From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...

Sport as a marketing supertool
Date: 2024-05-08 11:39:45

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

“I Love Trade Marketing” conference series: Inflation from different perspectives
Date: 2024-04-24 11:54:47

Held around Valentine’s Day for more than 20 years, the online conference I Love Trade Marketing took place on 15 February and attracted nearly 200 participants. This article is available...

For each other and for the shoppers!
Date: 2022-12-12 10:21:59

The main task is protecting the sector The National Association of Entrepreneurs and Employers (VOSZ) has organised a programme to celebrate Europe’s Day in Commerce for the 18th time. It...

Business Days 2021 – The 8th wonder of the world (Part 2)
Date: 2021-12-15 10:22:49

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Europe’s Day in Commerce: For each other and for the shoppers!
Date: 2021-12-06 19:43:29

The National Association of Entrepreneurs and Employers (VOSZ) organised a programme to celebrate Europe’s Day in Commerce for the 17th time. From the Ministry for Innovation and Technology Péter Cserenyés,...

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Date: 2021-11-12 10:51:53

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Date: 2020-12-08 09:51:41

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

Once again two campaigns from Hungarian Product next year
Date: 2019-11-18 12:27:02

This autumn Hungarian Product Nonprofit Kft. came out with two new trademarks, Product of Excellence and the ECOlogical Product label. Managing director Eszter Bendedek reckons their most important task in...

Magazine: The Trade Parliament was in session (Part 1)
Date: 2019-11-11 07:29:32

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

Coop executives decorated with Order of Merit
Date: 2019-09-16 13:40:21

On 20 August László Pekó, chairman of the board of directors at Co-op Hungary Zrt. and CEO of Nyírzem Zrt., and László Tóth, CEO of Unió Coop Zrt. and member of the...

COOP’s poition is stable
Date: 2019-05-22 11:48:44

After a growth of about 4 percent, the COOP Economic Group achieved a turnover of 627 billion HUF last year. The company despite all the changes and the pressures of...

Magazine: Once upon a time…Business Days 2018 (Part 1)
Date: 2018-11-09 07:26:25

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1) Date: 2024-11-15 11:04:57

Sport as a marketing supertool Date: 2024-05-08 11:39:45

“I Love Trade Marketing” conference series: Inflation from different perspectives Date: 2024-04-24 11:54:47

For each other and for the shoppers! Date: 2022-12-12 10:21:59

Business Days 2021 – The 8th wonder of the world (Part 2) Date: 2021-12-15 10:22:49

Europe’s Day in Commerce: For each other and for the shoppers! Date: 2021-12-06 19:43:29

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1) Date: 2021-11-12 10:51:53

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3 Date: 2020-12-08 09:51:41

Magazine: Winners of the first Symbol of Sustainability competition Date: 2020-09-09 07:13:33

Once again two campaigns from Hungarian Product next year Date: 2019-11-18 12:27:02

Magazine: The Trade Parliament was in session (Part 1) Date: 2019-11-11 07:29:32

Coop executives decorated with Order of Merit Date: 2019-09-16 13:40:21

COOP’s poition is stable Date: 2019-05-22 11:48:44

Magazine: Once upon a time…Business Days 2018 (Part 1) Date: 2018-11-09 07:26:25