Tag "CBA"
Kerekes Kft.’s first Príma store opens in Nyíregyháza
From 1 January 2025 Kerekes Kft. and its stores operate as part of the CBA network. On 2 May the partnership has reached another important milestone, with the opening of...
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Privát and CBA: the integration is the start of a new era
The introduction of a loyalty card system has been a major milestone for the Privát chain in recent years, and the number of card holders has exceeded 200,000 by now....
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A real milestone: CBA becomes stronger with the accession of Kerekes Kft.
Kerekes Kft. and its affiliated stores continue their successful operations as members of the CBA network from 1 January 2025. This article is available for reading in Trade magazin 2025/6-7....
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The 2024 FMCG Retailer Ranking is out now
Everything remains the same: Lidl, SPAR and Tesco are the top three! Since 2020 every year has brought serious difficulties for the economy, which also hampered the functioning of the...
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More than 13 tons of donations were collected at the joint Easter campaign of NOE and CBA
More than 13 tons of donations were collected during the joint “Easter Basket of Love” fundraising campaign of the National Association of Large Families (NOE), the CBA and Príma store...
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Privát and Privát Max stores join CBA
A significant milestone in the history of CBA: Kerekes Kft. and its stores further strengthen our network and thus the competitiveness of Hungarian grocery retail. This article is available for...
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Franchise 2025
This article is available for reading in Trade magazin 2025/4. In recent years the uncertainty of the economic environment has made regulated, stable business models more valuable in the eyes...
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CBA and Príma exceed margin stop
Following the government regulation, the “CHEAPER THAN LAST YEAR!” initiative was further expanded in the stores of Vörösvár Kft. – the company fled from market challenges in advance. The mandatory...
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They are not waiting for the mandatory: CBA and PRIMA have started intensive price reductions
“CHEAPER THAN LAST YEAR!” – A new product label is helping shoppers in CBA and Príma stores operated by Vörösvár Kft. Starting in March, significant price reductions have been introduced...
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Dubai chocolate is available in PRÍMA and CBA stores
The increasingly popular Dubai chocolate (Rosso Bianco 36g – Dubai Chocolate) is available in the PRÍMA and CBA stores operated by Vörösvár Kft. The worldwide popularity of Dubai chocolate is...
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Retail Award of Excellence for Hungarian Products: success for CBA and domestic products
For CBA Kereskedelmi Kft. winning the 2024 Retail Award of Excellence for Hungarian Products isn’t only an honour, but also a strong confirmation of its commitment to Hungarian products. This...
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Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...
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CBA asked Strand Festival participants about AI use
Nearly 2,000 people completed CBA’s questionnaire survey during the 3 days of Strand Festival. This article is available for reading in Trade magazin 2024/10 The survey tried to find out...
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Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
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Hungarian gives you more – over 50 brands participating in the August campaign of Hungarian Product
Hungarian Product Nonprofit Kft. is getting ready for its August “Hungarian gives you more” campaign. This article is available for reading in Trade magazin 2024/8-9 Participation is free in the...
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Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
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This is how the shops will be open on the long weekend of August 20
August 20th falls on a Tuesday this year, which means that this holiday will also be a public holiday, so most shops will be closed. Below is a summary of...
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As many HUNGARIAN GOALS at the EB, as many percentage discounts in CBA and PRIMA stores!
With the approach of the EC and the participation of the Hungarian team, the atmosphere is increasing throughout the country. Everyone is already waiting to see how the national eleven...
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FMCG retailer ranking 2023 is out now
Lidl, SPAR and Tesco are the top three, but there are changes! FMCG retail had a difficult year, with the inflation – which was particularly high in the sector –...
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Loyalty site magyaranyero.hu is dedicated to customers looking for domestic products
was more than two years ago that Hungarian Product Nonprofit Kft. launched its loyalty site www.magyaranyero.hu. The website was created with the goal of having a platform through which manufacturers...
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CBA is working for the success of its partners
In 2023 CBA continued its efforts to provide its franchise partners, who operate CBA and Príma stores, with as many tools as possible to be successful. This article is available...
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No surprises? Yes, there are!
At first glance not much has changed in the top 10 since last year, but a closer look at the numbers will reveal a thing or two… This article is...
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Systemic thinking
On 25 January the 17th awards gala of the Hungarian Franchise Association took place at the Hilton Budapest Hotel, where the 2023 Franchise Network of the Year Award went to Alma...
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Actor László Szacsvay helps customers in Príma stores!
Many people were surprised in recent days when self-service cash registers were used in the CBA and Príma stores operated by Vörösvár Kft. Because instead of the usual female voice,...
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The new Príma opened in Pesterzsébet
The capital is XX. district, at Vágóhíd utca 44, the store has a serious tradition, as Rubók Kft. has been operating the food unit operating here for 20 years. Recently,...
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StarStore – Év Kereskedője 2023: Átadtuk a díjakat
A Trade magazin idén már 9. alkalommal hívta versenyezni a Magyarországon bejegyzett székhellyel rendelkező értékesítési pontokat és üzletláncokat. A rangos verseny díjátadására a szakma legnagyobb konferenciájának, a Business Daysnek gálavacsoráján került...
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CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését
A hazai kereskedelmi üzletláncok közül a CBA is kiemelten kezeli a kiváló minőségű magyar termékek széles körű forgalmazását. Ennek hátterében több fontos tényező áll, amelyek magyarázzák, miért helyez a vállalat...
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A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele
Az utóbbi időszak gazdasági fejleményei hatására a korábbiaknál is magasabb szintet ért el a hazai fogyasztók árérzékenysége. Ennek következtében a vásárlók egyre megfontoltabban és tudatosabban választanak, aminek köszönhetően keresettebbé váltak...
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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This year, the National Association of Large Families and the CBA are organizing a fundraiser for families with small children
The joint fundraising campaign of the National Association of Large Families (NOE) and the CBA and Príma store network called “Young people for families with small children” started on Friday...
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