Tag "Capgemini Kutatóintézet"
New customer trends: we rely on influencers and social media
Not only are social platforms playing a bigger role than ever in shopping, but artificial intelligence has also disrupted consumer habits. Thanks to technological advancements, our shopping habits have changed,...
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AI and social media have revolutionized shopping habits
As technology advances, consumer behavior has also changed significantly, with artificial intelligence (AI) and social platforms playing an increasingly important role in making purchasing decisions. According to a recent report...
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There is a little scepticism about corporate sustainability
According to the Capgemini Research Institute’s 2024 survey, consumer confidence is still lacking despite the steps firms are taking towards sustainability. This article is available for reading in Trade magazin...
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Consumers are skeptical about the sustainability of companies
Since 2022, the maturity of companies in the field of sustainability has been continuously increasing. Despite geopolitical challenges, organizations continue to implement their sustainability initiatives, but consumers want transparency, according...
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Artificial intelligence helps: 73% of consumers trust the content created
The majority of consumers (51%) are aware of the latest trends in generative artificial intelligence and have already tried such tools, according to the latest research by the Capgemini Research...
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This is what companies are investing in in 2023: the focus is on technology and the supply chain
Faced with economic headwinds, companies are cautious about investments. At the same time, 43% of businesses plan to increase investments in the supply chain, while 39% want to increase investments...
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Generation Z and X employees are the most dissatisfied
Managers are too optimistic about the happiness of their employees, according to the latest research by the Capgemini Research Institute. Based on a survey involving 750 managers and 1,500 employees,...
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Capgemini Research Institute: 34% of employees plan to leave their current job within a year
According to international research examining employee experience within companies, managers are overly optimistic about their employees’ job satisfaction. 28% of non-managerial employees claim that they feel comfortable at work, while...
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