Consumers are skeptical about the sustainability of companies

By: Trademagazin Date: 2024. 11. 07. 11:28

Since 2022, the maturity of companies in the field of sustainability has been continuously increasing. Despite geopolitical challenges, organizations continue to implement their sustainability initiatives, but consumers want transparency, according to the latest report of the Capgemini Research Institute, which tracks the development of the organizations’ sustainability efforts over the past three years.

According to the research, companies do not take sustainability goals lightly, in connection with which they try to keep commitments and targets. This year, 84% of company managers stated that their organization is meeting its emission reduction objectives; less than a tenth said they were behind.

Organizations try to minimize their negative impact on the environment, progress can be seen especially in sustainable product design, measurement and water management.Nearly three-quarters of business leaders stated that one of the main aspects of their manufacturing strategy is the recycling of products, compared to 53% in 2022, while more than two-thirds reported that they are redesigning their products in order to abandon fossil-based fuel sources. This is a significant increase compared to the year 2022, when less than half of company managers said so. In addition, three-quarters of business leaders have implemented a water management program, compared to 55% in 2022.

“All this reflects that sustainability projects will remain in continuous momentum in 2024, despite significant headwinds”

– stated Cyril Garcia, Capgemini’s global sustainability and responsibility manager, member of the group’s board of directors.

“Business leaders have the opportunity, but at the same time, they also have a duty to guide us towards a more sustainable economy. The best way to build trust and credibility with consumers is to produce tangible results and design a future with sustainability at its core.”