Tag "akciós újság"

Promotions from the shopper’s perspective

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

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‘MOST SUCCESSFUL PROMOTION OF THE YEAR 2020’ AWARDS presented

This year Trade magazin organised the ‘Most successful promotion of the year’ competition’s award ceremony and conference day for the 13th time. Entries arrived in 6 categories from FMCG companies...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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