Tag "akciós újság"
Half of shoppers in Austria compile shopping lists based on leaflets
Focus Media Research compared the preferences of Austrians for leaflets with those of German-speaking countries and other parts of Europe Whether it’s the current tense consumer mood due to inflation...
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The Government is introducing mandatory promotions
The war and the failed sanctions policy led to unprecedented inflation across Europe. The Government’s goal is to protect families, pensioners, and full employment even in an economic situation affected...
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Promotions from the shopper’s perspective
On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...
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‘MOST SUCCESSFUL PROMOTION OF THE YEAR 2020’ AWARDS presented
This year Trade magazin organised the ‘Most successful promotion of the year’ competition’s award ceremony and conference day for the 13th time. Entries arrived in 6 categories from FMCG companies...
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Magazine: KPMG: Promotional leaflets are the most useful – for the time being
More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...
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