Tag "A márkák"
PLMA news from Europe
Auchan has started a major restructuring process, rethinking its hypermarket strategy and planning to use large floor space stores mainly as delivery and production centres. Carrefour has acquired the 172-store...
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Magazine: Differing trends for discount supermarkets
Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...
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Everything that influences shopping decisions
Nielsen’s complex marketing mix model is suitable for analysing many aspects in addition to price, when it comes to influencing store sales. It is noteworthy that store choice drivers are...
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