Peroni signed a sponsorship contract with Ferrari
Peroni Nastro Azzurro and Scuderia Ferrari have announced a long-term global partnership. The medium-term goal of Asahi Europe & International, Peroni’s parent company, is to have a fifth of its portfolio made up of alcohol-free products by 2030.
The non-alcoholic super premium Italian beer brand Peroni Nastro Azzurro 0.0% will now be the official partner of Scuderia Ferrari. The collaboration includes not only the Ferrari Formula–1 team, but also the Ferrari Challenge Trofeo Pirelli, which has been operating since 1993, and features both professional and amateur drivers.
As part of the collaboration, Scuderia Ferrari drivers Charles Leclerc and Carlos Sainz filmed a short film called Transmission: Impossible. In the film, the two Formula 1 pilots visit the Birra Peroni factory in Rome and, facing unique challenges, exchange limited edition Tifosi Nastro Azzurro 0.0% beers with Peroni Nastro Azzurro 0.0% beer labels.
Among Asahi Europe & International’s ambitious plans is to make 20 percent of their portfolio non-alcoholic by 2030. The logo of the Peroni brand also appears on Scuderia Ferrari cars and on the drivers’ racing clothing, strengthening the close relationship between the two brands.
Related news
A star is born – say hello to dirty soda!
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >FRISS 0,0% pomegranate-sour cherry flavoured, with natural caffeine
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Less is always more here!
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
KSH: retail turnover in August exceeded the same period of the previous year by 2.4 percent and the previous month by 0.8 percent
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >NGM: purchasing power is increasing, retail trade is expanding – family tax cuts and food vouchers for pensioners are further strengthening turnover
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >K&H Analyst Commentary: There is still room for expansion in Hungarian stores
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >