The Agricultural Marketing Center promotes Hungarian food products in Singapore

The city-state imports most of its food, which is a huge opportunity for Hungarian companies (Photo: AMC)

This year, 1,350 exhibitors from forty-five countries will participate in the event, and the number of professional visitors is expected to exceed forty thousand people. For the first time, a significant number of importers from China are expected to arrive at the exhibition, the so-called and within the framework of the hosted buyer program, 192 invited buyers are expected from, among others, India, the Philippines, Australia, Japan, Thailand, and Indonesia. The ProWine Asia International Wine and Spirits Trade Fair is held parallel to the event.

The Hungarians awaited the visitors with superfoods

The eight exhibitors at the AMC stand are waiting for professional interested parties and buyers with, among other things, elderberry preparations, also referred to as superfoods, honeys, and mangalica meat products, which are very popular in the region. The success story of mangalica in the region is also marked by the fact that Huber’s Butchery, one of the world’s most expensive butcher shops selling premium meat products, recently added Hungarian mangalica to its range. At the community stand, potential importers can learn about the export development strategy of the Agricultural Marketing Center, the Hungarian Food Business Program. The central element of the program is the Hungarian Food Business Catalogue, an online publication in which approximately one hundred and sixty Hungarian companies with more than two thousand products intended for export are currently listed.

Singapore is an important international meeting place for export-capable companies and businesses, as it also functions as a distribution center for other states in the region

The Asian city-state has virtually no agricultural activity due to the small amount of available land, so it imports almost 90 percent of its food. In Singapore, only a few hectares are farmed in the form of so-called vertical farms. This means that in greenhouse culture, mainly leafy vegetables and salads are grown on several floors. In this way, they can produce certain vegetables quite efficiently in such a small area, but there is no doubt that they would not be able to supply the city-state without significant imports. Participation in the FHA therefore represents a huge opportunity for Hungarian food and agricultural companies wishing to export, not only because of Singapore’s receiving market, but also because of its important commercial central role in the region.

AMC