With passion for quality meals

Market leading Pick Szeged Zrt. offers products made from quality base material to the lovers of Winter Salami and treats those who like salami, cold cut, ham, sausage, wiener, liver paté, bacon and marinated or smoked meats to a range of renewed products. The PICK brand is still the Hallmark of quality and consumers know this: despite hardships in the meat industry and falling consumption, last year domestic consumers bought more than 22.000 tons of PICK products. PICK products’ premium quality is attested by the Quality Food from Hungary marking (awarded to liver patés, Artisan Sausages, Hot Rákóczi Salami in 2010) and the Hungarian Product Grand Prize (won by the Rákóczi range in 2010). PICK had gourmet consumers in mind when creating its liver paté family (in fried onion, chilli, honey, goose liver and duck liver flavours), while more price-sensitive consumers welcomed the fixed-price Família range. The company would like to add special culinary experiences to the daily lives of consumers. Acquiring and reintroducing the Herz brand was a real milestone. Herz has become a youthful, trendy brand with both traditional cured meat products and Mediterranean-style and spice-coated salamis in the assortment. Certain Herz products received fresh box packaging, so that consumers can enjoy savoury salamis longer. With more than 140 years of experience, employees with expertise and modern, environmentally friendly technology Pick Szeged Zrt. is working on serving customers with the pleasant experience of real meals as frequently as possible, giving them the joy a good meal can give to body and soul.