Breast or thigh?

Attila Lippai
commercial director
Master Good

Bird flu, rising poultry feed prices and inflation – these were the most important factors influencing the first six months of the year in the poultry market. Product shortage due to the bird flu and the introduction of price caps made it impossible for producers to serve the needs of retailers to the full.

Attila Lippai, commercial director of Master Good Kft.: “Being the market leader, the pressure on us was bigger than usual after our competitors were unable to bring the same quantity of products to the market as before. We more or less managed to live up to the increased expectations. At the same time in the spring-summer slaughtering period we could have sold 1.5 times more than the usual quantity, so the pandemic-induced ban on raising new chickens was really bad news for us.”

New trends are coming

Levente Iványi, general director of Pro-Duck Kft.: “The bird flu had a very big impact on the duck market as well. I think that high feed prices and the resulting expensive end products will affect the demand for products in the near future. Shoppers will continue to buy high quality, reliable products, but at the same time good price-value ratio will become more important for them in the next few years. A new kind of consumer demand is also going to emerge: products in sizes which are affordable without having to spend much on them on a single buying occasion.”

As a result of official pricing retail promotion strategy has significantly changed

Vertical integration may be a breakthrough point for the goose sector

Dr István Nagy, Minister of Agriculture told at the 23rd Goose Festival in Kiskunfélegyháza that the goose sector has lately been facing bitter challenges. Bird flu is one of those, which also contributed to animal health becoming increasingly important in agriculture.

Ministry of Agriculture keeps supporting poultry farmers dr. István Nagy Minister of Agriculture

Dr István Nagy emphasized that the Ministry of Agriculture keeps supporting poultry farmers – also in the CAP Strategic Plans from 2023 on. As regards vertical integration, he pointed out that it may render a breakthrough point for the goose sector and may largely contribute to the power of interest enforcement. He underlined that in Hungary, agricultural sectors in which the rate of integration exceeds 80% are the most successful. Hungary has a strong position in goose production and the higher this prestige, the higher it is appreciated. It is the ministry’s objective to help each operator of the sector to progress. //